Super Plastronics Pvt Ltd announces an investment of Rs 300 crores in R&D to focus on IoT


Super Plastronics Pvt Ltd, an exclusive brand licensee for Kodak HD LED TVs in India, today announced an investment of INR 300 crores to strengthen its capabilities in IoT technologies. Phased over 3 years, the investment will focus on building intelligent TVs that are intuitive and meet the demands of the “new Indian customer”.

The “new Indian customer” has evolved during the COVID19 experience and the definition of TV has changed. It is estimated that by end of 2023 there will be more than 1 million smart homes devices in the Indian market. The investment will help Kodak HD LED TVs to disrupt the market by becoming a one-stop platform for work-from-home needs for the new customer. Equipped with large screens, Kodak Android TVs will now also connect all the smart home devices in the house. To suit their needs, Kodak HD LED TVs is developing a mobile application which would integrate the TV and appliances, just by voice command one could now book a service call, increase or decrease the temperature of your AC, adjusting the lighting according to tv mode (movie, sports, news).



Mr Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd, shared


“We are committed to the Atmanirbhar Bharat initiative, and Kodak TV will have first-mover advantage, not only for the domestic market but also to compete globally. Kodak TV is offering aggressive pricing at better technology and expanding its infrastructure in India. In 2021, Kodak TV will have 1000 service centres in India and will be available in more than 70,000 counters across the country.”

Kodak HD LED TV also announced a product line-up of 10 new models in 2021, after back-to-back successful launches of CA and 7XPRO series in 2020. The Investment will bring the best of technology and experience to the customer, including voice commands in 7regional languages with google assistant and hand free experience.

To this, Mr Marwah added, “In 2020, we focused on expanding our manufacturing capacity and market presence with an investment of Rs 500 crores. Now, we will be expanding our IoT investment so we can continue to give competition to phones brands that are entering into the TV category. With the new pipeline, we are confident that we can capture more than 10% of market share by end of 2021.”

The announcements come in line with Kodak HD LED TVs and Flipkart’s partnership for The Electronics Sale (March 16-20, 2021). The brand has announced exciting offers on the HDX series as well as on the recently launched bezel-less CA and 7XPRO series, starting at Rs 7,999.

Kodak tv Powered by Android 10

HDR 10+: This television’s HDR10+, along with the Dolby Digital Plus sound, will leave you spellbound with a delightful visual treat featuring great colour, contrast, brightness, and stellar sound.

MEMC Technology: The Motion Estimation, Motion Compensation (MEMC) technology will make even the fast-moving visuals appear seamless by minimizing lag

Bezel-less Design: This television, with its elegant and stylish bezel-less design, will blend well with your living room’s aesthetics.

Dolby Digital Plus and DTS TruSurround Sound: With features such as the Dolby Digital Plus and the DTS TruSurround sound in place, this TV will be nothing short of a visual and aural spectacle.

Connectivity Options: It comes with multiple ports including USB 2.0, HDMI ARC/CEC, and Bluetooth (v5.0)

Performance: Enjoy an enthralling visual experience with great performance, as this TV comes with a quad-core CPU, Mali quad-core GPU, and a clock speed of 1 GHz.

Ergonomically Designed Remote: Accessing entertainment is now right at your fingertips. This TV’s ergonomically designed remote features dedicated hotkeys for your preferred apps (Netflix, Amazon Prime Video, YouTube, and Google Play Store). You can even use your voice to navigate through, as the remote is equipped with Google Assistant.

Content: We have 5000+ Apps & Games and 500,000 movies and TV episodes. Enjoy favourites from YouTube, Prime Video, Disney+ Hotstar, Sony Liv, MX player, Zee5 and others

Google Assistant: You can access Google Assistant via this TV’s remote. You can use voice commands to navigate and search for the content of your choice. To activate this feature, you have to press the Google Assistant button on the remote.

Chrome-Cast: Now socialize, watch the world over the internet, connect with your loved ones, all through the Android TV with 1000+ apps supported

Remote: Accessing entertainment is now right at your fingertips. This TV’s ergonomically designed remote features dedicated hotkeys for your preferred apps (Netflix, Amazon Prime Video, YouTube, and Google Play Store). You can even use your voice to navigate through, as the remote is equipped with Google Assistant.




Available offers on Flipkart Electronics Sale:

Brand Model Price

Kodak 24HDX100S 7999

Kodak 32HDX900s 11999

Kodak 32HDX7XPRO 13499

Kodak 40FHDX7XPRO 18499

Kodak 42FHDX7XPRO 19999

Kodak 43FHDX7XPRO 22499

Kodak 43UHDX7XPRO 24499

Kodak 43CA2022 27999

Kodak 50UHDX7XPRO 29499

Kodak 50CA7077 32499

Kodak 55UHDX7XPRO 34999

Kodak 55CA0909 37499

Kodak 65CA0101 53499


About SPPL:

SPPL is a manufacturing concern established in 1990 with its Head Office in Noida. Its initial business was plastic injection moulding which then graduated to the manufacturing of CRT TV’s and LED TVs on the date. We were one of the largest manufacturers of CRT TV cabinets in the 90’s and early 00’s. Today we are one of India’s foremost OEM’s in CRT and LED Television. We have 3 manufacturing plants in India located in Noida, Una and Jammu. We have an employee strength of over 1000 across India and are expanding as we grow. For additional information on Kodak TV India, visit us at www. kodaktv.in, follow us on Twitter @ kodaktvindia, or like us on Facebook at Kodak TV India.