Supasac Redefines the Backpack: From Daily Carry to Lifestyle Statement

Backpacks were once overlooked as everyday essentials. Today, in the hands of Supasac — a Hyderabad-based, innovation-led manufacturer — they have become symbols of mobility, identity, and intent. At the forefront of this quiet revolution is a company that’s reimagining how we carry not just our things, but our lives.

At the Industrial Innovations & Technology Expo (IITEX) 2025, Supasac unveiled its most compelling lineup yet — a collection that doesn’t just answer the needs of modern professionals, solo travellers, and digital nomads, but anticipates them. Whether you're navigating metro crowds or airport terminals, coffee shops or co-working hubs, there’s a Supasac tailored to your world.

“Our bags are not just designed to carry, but to care — for the person, their belongings, and the planet,” says Supasac founder, Mr. Kishore Kumar

With India’s largest backpack manufacturing facility in the city — boasting 125 state-of-the-art machines — Supasac has carved its place as a leader in design-led functionality. But it’s not just scale that defines the brand; it’s vision.

The standout? Supasac’s Anti-Theft Hard Shield Backpack — a sleek, armored marvel priced at an accessible Rs. 1000. Featuring hidden zippers, tamper-proof compartments, and a rigid outer shell, it offers unmatched protection without compromising style. It’s less of a bag and more of a silent guardian for the modern commuter.

Equally impactful is the Canvas Eco Series, crafted from biodegradable fabrics. Built for the climate-conscious Gen Z, these bags fuse durability with guilt-free style — proving that sustainability doesn’t have to be a compromise.

And for the ever-evolving executive, Supasac has a line of Business-Ready Ergonomic Backpacks equipped with padded laptop cradles, built-in charging ports, and intuitive compartments. These are not just bags — they are mobile offices, designed for flexibility and performance.

“Our bags are not just designed to carry, but to care — for the person, their belongings, and the planet,” says Supasac founder, Mr. Kishore Kumar. “Every Supasac is a response to the way the world is changing — faster, freer, more fluid.”

Indeed, the backpack has come a long way since 1938, when Gerry Cunningham introduced the first modern version with zippered compartments. Today, it’s no longer just for schoolyards or mountaintops. It’s in boardrooms, airports, fashion lookbooks — even in the curated feeds of influencers. The backpack has evolved from function to fashion, from necessity to narrative.

On Instagram, a Supasac isn’t just worn — it’s styled, posed, and shared. In everyday life, it carries more than tech and toiletries — it carries dreams, ambitions, and identities. Whether minimalist leather for a CEO, rugged armor for a solo traveler, or artistic canvas for a creator, each bag tells a story.

Supasac stands at the heart of this transformation. As a proud Make in India brand, it blends local craftsmanship with global aspirations, proving that world-class design doesn’t have to look overseas. With every stitch and zipper, Supasac is designing not just backpacks, but a new definition of what it means to move through the world — prepared, protected, and proud.