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OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of the ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart. Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos. Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.” The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates. Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year. Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.” According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30. About OneFitPlus Founded in 2017, OneFitPlus is a Fit-tech company promoting holistic health & wellness. OneFitPlus, one of the early entrants in the Indian connected fitness segment, has emerged as the largest fit tech company that operates with a philosophy of making exercise sports-like and help people achieve their fitness goals in a fun & easy manner. They provide smart home-fitness equipment, live streaming sessions, fitness gaming, nutrition experts and a rewards program to make fitness accessible and enjoyable.

India’s largest D2C fashion brand Bewakoof.com staying true to its purpose of hatke announces Peppy Pink as the colour of the month. Colour of the month is a property, which was launched 18 months ago, in tandem with the global trend of colour forecasting. Sanya Malhotra, who recently came on board to promote the brand, will be seen in the colour of the month fashion apparel by Bewakoof. A 360-degree marketing campaign to promote colour of the month has been rolled out which will see Sanya in different avatars across all Digital platforms. The Colour of the month is announced on the 1st of every month with an entire range of products in the colour. The products are offered at a starting price of Rs 249 from 1st to 3rd of the month. Bewakoof, which has pioneered in bringing this international trend to India over a year back, has seen it grow into a cult where customers have been queuing up virtually to book the products in their favourite colours. Prabhkiran Singh, Founder CEO, Bewakoof.com , says, “Internationally forecasting colour is a multi-billion dollar industry as colour is one of the most important ingredients of the fashion industry. We have attempted to take it to the next level by bringing a new colour every month, which is in line with the international flavour by using AI in predicting the right colour. With Sanya on board, we are going all out with an aggressive campaign in the works as we feel colour of the month is now one of our most awaited initiatives every month.” Amit Mahajan, Design Head, Bewakoof.com , says, “Colours are known to have different effects on our mood. It is a common practice to choose colours as per our mood and season and dress up accordingly. Some colours soothe us, some excite us and some just leave us with a smile on our faces. Our story behind the colour of the month is inspired to bring some lightheartedness into the lives of our customers. We chose Peppy Pink for September as seasons begin to change and we thought of choosing a colour, which can immediately lift our spirits and make us feel empowered to take on any challenge thrown at us. Peppy Pink can be paired with dark, light and whites giving it a quality to stand out and still not be in your face. It is a show stopper colour and our customers are no less than A-list models to flaunt their expressions in a lively and confident colour like Peppy Pink.” Peppy Pink inspired range is now live and the company expects to sell half a million units within 72 hours of the launch. About Bewakoof Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casual wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. It’s got a large collection of Jackets, Bombers and Hoodies. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram. To view the product gallery click here: https://www.bewakoof.com/ To view the digital campaign, click here: https://www.youtube.com/watch?v=iFs61yslx9Y

Fuzia, the largest global online women’s networking community, recently organized a creative summit, bringing together experts and industry professionals giving the audience a chance to engage in learning new skills and confidence to grow as a professional. The 3-day event kicked off with art workshops in which participants learned watercolour painting, upcycling, and fashion illustration from artists. The workshops were a space for the creative heads to channel their inner artist on the paper/screen and also create something new upcycled out of the old. By the end of the sessions, everyone had completed their masterpiece, which they shared on social media for their followers to admire and appreciate. Day 2 was a master class with experts like Tina Walia and Geetarsh Kaur. Walia provided helpful insights and tips on public speaking, as well as the importance of body language and appearance when speaking in front of an audience. Kaur shared valuable advice on how to conduct oneself professionally and how it can have a lasting impact on the other person. Day 3 also included a master class with Shaifali Bhargava sharing her three secrets to overcome nervousness and become confident. Whether you have a job interview or a meeting coming up, her advice will help you ace them. Next month, Bhargava will host another master class with Fuzia on Leveraging Emotional Intelligence in Communication . You’ll find the registration link here for this two-day event happening on 8th-9th September. The panel discussion was led and moderated by Fuzia's Co-Founder & CEO herself-Shraddha Varma with Shellye Archambeau, Michelle Mras, Zaaria Patni, Rachita Juneja, Aparnaa Laxmi Singh, and Dr Ashish Mahendra was an informative session discussing Youth and Leadership. The session focused on the importance of strengthening empathetic leadership, especially during the pandemic, as the employees are struggling. The employer/leader needs to be empathetic about the challenges, needs, and requirements. As a leader, one needs to mingle ideas and draw inspiration from their clients, as well as the target audience. They even stressed how women must be given opportunities to become leaders and advance in the workplace. They pointed out the fact that many studies revealed that “Women are promoted based on their work, while men are promoted based on their potential.” The panellists encouraged the listeners to change the current narrative of workplace leadership and to elevate female leaders to higher positions. What they started as an online community for networking has now turned into a platform for women to showcase their talent and learn new skills every day. In the 9 amazing years of Fuzia, they have made an effort to bring the creators and creative minds to the forefront. Their talent and creative’s reach an international audience, allowing them to grow and learn. Through the Summit, Fuzia celebrated impact, innovation, and leadership, while making a promise to the community to help them grow in their respective fields. Shraddha Varma, Co-Founder, Fuzia says, ‘It was an ode to the years of support and love we have received and a token of appreciation from our side. The best way we could find to thank our community was to become a part of their growth by giving them a platform to learn and thrive in their career as well as life.’ They have scheduled content writing events and more in September for those who want to become writing wizards. You might also want to sign up for the Fuzia community to get access to more such events and connect with some like-minded people.

Renowned Kathak dancer Mulla Afsar Khan recently completed the Kathak Chilla. Chilla Riaz - 'Chilla' is a word derived from Persian and Arabic language. Chilla means forty! For forty days in a row, sixteen to eighteen hours of riyaz means Chilla! Chilla means consistent practice for forty days which can lead to mastery of art, so practice with a dedicated spirit in solitude is a Chilla. Many meanings like sadhana, Tapasya, vrata are hidden in 'chilla'. Whether it is playing an instrument or dancing, Chilla can be practised in any art form. 'Chilla' is practised with a practised great concentration in the same place at the same time by setting a time. This particular kind of Riyaaj has been around since ancient times. There is a record of Chilla Riyaz made by fourteenth-century artists. Tabla master Ahmed Jan Thirakwa is said to have completed the chilla several times. Whether it is Ustad Amir Hussain or Brijmohan Mishra, popularly known as Padma Vibhushan Pandit Birju Maharaj both have completed Chilla Riyaaj. Due to the Corona pandemic, the words quarantine and isolation have become familiar. During the lockdown, people could not go out despite their wishes, they could not meet their friends and everyone was forced to stay at home. In such a situation, we have all gone through various stresses such as fear of separation in relationships, fear of being alone, and facing a financial crisis. At such times, the mind becomes depressed, the mental stress increases, but without being discouraged, to overcome all this through art, Mulla Afsar Khan recently completed the Chilla under the concept of 'Riaaz Corona- Riaaz with Me'. According to him, it is possible to master the art by doing such Chilla exercises' while living in solitude away from others, and it also helps to increase self-confidence, concentration and restraint. Therefore, if the time comes for such isolation, there is no doubt that such use of solitude will be beneficial for this type of Riyaja. Mulla Afsar Khan said that not only music, instruments and dance but also any art can be practised He said that, since the theatres were closed for the last one and a half years, he had provided an opportunity for the audience to watch a part of his Chilla Riyaz on social media which had got tremendous response. His father Guru Zafar Mulla, Guru Pt. Rajendra Gangani, President of Singapore Indian Fine Art Society K. V Rao, Padmashri Dr Shovana Narayan, Pandita Gitanjali Lal, Pt. Jaikishan Maharaj wished him on completing Chilla.

Fuzia ( www.fuzia.com )/ Fuzia App is like a talent hub that is home to millions of creative minds, where you can experience the ultimate amalgamation of creativity, learning, networking, and inspiration driven by mutual support and appreciation. From first becoming an online networking community and a talent showcasing platform, it has now evolved to become a full-fledged organization run by women through creative support, mutual learning, and unique crafts. It is an exclusive Talent Showcase & skill development Platform for individuals globally where one can garner relationships and friendships. Fuzia offers a lot of Skill Development opportunities to let you hone your talents and become a better version of yourself each day through learning and education, engagement, and activities. August 2021 marks the 9th anniversary of their global initiative, and on this occasion, they organized a grand virtual event - 'The Fuzia Creative Summit 2021' to celebrate their 9 years of impact, innovation, and leadership. This exclusive event was a 3-day long virtual summit from the 18th-20th with artists, experts, and industry leaders. Fuzia doesn’t end here! It is an ever-growing platform with millions of dreams, all uniting to one sole goal, women empowerment. Happy be she, who wants to be. Know more about their upcoming workshop on " Making Impactful Conversations" here . In this workshop, you will learn to leverage emotional intelligence in communication. Workshop Dates: 8th - 9th September 2021 Workshop Timings: 4-6 PM (IST) Duration: 2 days (2 hrs virtual session/day) Mode: Online Participation Fee ₹499 now at just ₹199 /- Session’s Brief Day 1 - 8th September Importance of effective communication, Types of Communication, Four steps of an effective Communication: Active listening, Body language, Confidence, Empathy, and Role of empathy in communicating with people Fun activity: Fastest fingers first Day 2 - 9th September Emotional Intelligence - An Introduction, Importance and benefits of Emotional Intelligence at different spaces, Difference between emotions & feeling, and How emotional quotient help you to become an effective communicator Group activity for experiential learning Benefits: Learn to clearly and effectively communicate your ideas and thoughts. Change the way people perceive you. Improve your relationship with others and increase your productivity. Master emotional intelligence Boost your career and learning opportunities Question and answer session with the expert Takeaways: FREE access to Ebook worth Rs. 999 CERTIFICATE of Participation Self-learning and reference material Expert’s videos Rewards and much more… The session will be taken by Shefali Bhargava, Career Strategist NABET certified trainer in Communication & Public Speaking, Founder of ‘Interview Ready Hub’ Now , it's easier for people to get registration details with the link given below https://www.fuzia.com/master-class

Export Promotion Council for EOUs and SEZs announces its new leadership. Hyderabad's corporate executive and Founder Director, Phoenix Group Srikanth Badiga is chosen as the Vice Chairman of the Export Promotion Council for EOUs & SEZs (EPCES). Mr Srikanth Badiga is the first South Indian chosen for the office of Export Promotion Council for EOUs & SEZs (EPCES) Mr Bhuvnesh Seth, the current Vice-Chairman, has been promoted to the role of Chairman of the Council. Mr Srikanth Badiga, who until now served as a member of the Central Governing Council, has been unanimously elected as the Vice-Chairman. All the newly elected Regional Governing Councils from the seven zones will assume office. Mr Srikanth Badiga is a key executive at Phoenix, a corporate conglomerate with business interests in Realty, Automobiles, Power and Mining has held many positions in the past as Chairman of Indo American Chamber of Commerce, Hyderabad consecutively for the record three terms and later elevated as the Executive Council Member of IACC, South India and associated with World Free Zones Organization (WFZO) among many others. He is a member of the Baba Kalyani Committee, constituted by the Ministry of Commerce and Industry, Govt of India to revive the SEZs in India He is the Board of Directors of the World Free Zones Organisation for the Asian region. The WFZO is a body that provides one authoritative, collective voice representing the interests of free zones around the world. It works closely with World Bank, World Trade Organization (WTO), United Nations Conference on Trade and Development (UNCTAD) and the World Customs Organization Reacting to his election, Mr Srikath said, it is a great honour bestowed on me as being the first South Indian chosen for such a responsible position, I will strive hard and play my role to serve the export promotional needs of EOUs & SEZs in the country. Telangana has a huge scope of Dry Ports and Free Trade Zones (FTZs). As such the Hyderabad is already leading in IT/ITES SEZs exports Export Promotion Council for Export Oriented Units(EOUs). and Special Economic Zone SEZs (Export Promotion Council for EOUs--EPCES), the apex body set up by the Ministry of Commerce & Industry, Government of India to service the export promotional needs of EOUs & SEZs in the country EPCES works to service the export promotional needs of EOUs & SEZs in the country. The Council aims to achieve an export target from India of $400 Bn by 2022 and $1-trillion (Rs7,500 Cr) under the new Foreign Trade Policy FY 2026 as envisaged by our Honourable Prime Minister Mr Narendra Modi. India seeks to tailor its policies suitably to cash in on an expected rebound in the global economic growth as it recently introduced the Performance Linked Incentives Scheme (PLIS) for exporters. Over the years, EPCES has endeavoured to facilitate consultations between different stakeholders including industry, policymakers, banks, financial institutions and multilateral agencies to facilitate greater competitiveness in the Indian EOUs & SEZ sector. EPCES is the only scheme-specific & Multi-product Council and represents major industrial sectors, like Textiles, Garments & Yarn, Gem &Jewellery, Leather Goods, Food &Agro Products, Electronics & Software, Information Technology, Pharmaceuticals & Chemicals, Engineering, Minerals, Granites & other stones, Plastic & Rubber goods etc. India was one of the first Asian countries to recognize the effectiveness of the Export Processing Zone (EPZ) model in promoting exports, with Asia's first EPZ set up in Kandla in 1965. All SEZs must be members of EPCES. It is mandatory. Presently, 378 SEZs are notified in India, out of which 265 are operational.

We have faced the second wave of the Corona epidemic. The possibility of a third wave has been repeatedly raised by the government. This corona epidemic has found ordinary citizens in financial difficulties. Coronavirus treatment sometimes requires hospitalization. Therefore, it is sometimes difficult to pay for hospital treatment. MP Supriya Sule recently announced plans to provide free treatment through Mahatma Phule Jan Arogya Yojana and Pradhan Mantri Jan Arogya Yojana at Moraya Multispeciality Hospital on Sinhagad Road in Pune and also inaugurated a dialysis unit. The director of the hospital, Dr Ajitsinh Patil said that many people do not know about Pradhan Mantri Jan Arogya Yojana and Mahatma Phule Jan Arogya Yojana, so they often face financial difficulties. Through this scheme, eligible citizens will be able to avail medical health facilities at Moraya Multispeciality Hospital. Who are the Beneficiaries? Beneficiaries under Mahatma Jotirao Phule Jan Arogya Yojana can avail of free services under 99 selected special services, 996 types of critical and costly surgeries and 121 post-surgery services. The plan also includes treatments on the corona. Beneficiary families under Mahatma Jyotirao Phule Jan Arogya Yojana get insurance cover up to Rs. 1.50 lakh per family per year. Citizens of Yellow, Antyodaya Anna Yojana, Annapurna Yojana and Keshari (annual income up to Rs. 1 lakh) ration cardholder families, white ration card holders, Districts of Aurangabad and Amravati divisions as well as farmer families of Wardha in Nagpur division are also beneficiaries of this scheme. Beneficiaries of the scheme are students of government ashram schools, women of government women's ashrams, children of government orphanages, senior citizens of government old age homes, journalists and their families as per the norms from Information and Public Relations Office and construction workers and their families. NCP Women's State President Rupali Chakankar, NCP Pune City President Prashant Jagtap, Suresh Anna Gujar, Guruvarya Kumar Dada, Trumbak Mokashi, Kaka Chavan, Pune Municipal Corporation Corporator Sayali Wanjle, Pune Municipal Corporation Corporator Sachin Dodke, Major Gajanan Patil, Dr Monali Patil, Dr Sunil Jagtap, Working President of World Maratha Organization Avadhut Suryavanshi and medical team were present.

Yet another century for the Indian born Kenyan cricketer, Pushkar Sharma. The century came in a tough time when Ruaraka Sports club was two down for 34 after 7.4 overs. Pushkar made an impact to lead the team from the front with his impeccable innings. Winning the toss, Ngara cricket club elected to field first. Ruaraka Sports club incurred two blows when one of their openers and the middle-order batsman was sent back to the hut by Akash Shah. Pushkar Sharma who had opened the innings didn't hesitate to capitalise on the scoring opportunities. Nitish Hirani and skipper, Pushkar glued a vital 67 runs partnership and later Pushkar was well supported by Sachin Gill. Both the batters oozed off the pressure and grasp the opportunity to showcase their skills. They jolted a 135 runs stand before Gill was cleaned up by Dhyey Patel. Pushkar continued to smack sixes and fours to take the total to 354. Pushkar amassed an unbeaten 167 runs from just 140 balls with 17 boundaries and 4 sixes. With this century, Pushkar is now at the top of the league with 369 runs from 5 innings. He averages 92.3 in the tournament so far. The opposition kept on loosing wickets at regular intervals and succumbed to the hefty total. Their innings was closed down to 152. Sachin Gill had his say with the ball in hand after he scalped two big wickets of the openers. Vishil Patel went on to bag four wickets and resisted the opposition batters to get runs under their belt. Pushkar Sharma was crowned as the man of the match for his unbeaten 167 from just 140 deliveries. At the end of the match he was heard saying, " Despite losing the toss, we got to do what he desired( bat first). So my target was to stay on the wickets and play till the end. I tried to find the scoring opportunities and successfully I could implement everything well. I would like to thank god and my family to keep their faith in me. Pushkar Sharma added lots of people who knows the IndiaFirst company now because I have a sponsorship with that company so thanks indiafirst too. It's great news for Pushkar and his well-wishers as the former encountered lot of hurdles in his life including losing his father at the peak of his career. We hope Pushkar continues with the same momentum and gets going forward with similar results.

Some sessions are about the 3 C's of life: choices, chances and changes. You must make a choice to take a chance or your life will never change. We witnessed tremendous response for today's session with talented writer and all-rounder personality Ananya Anurag Anand who revealed her journey by all means. She proved why she was one of the noted young authors when it comes to non-fiction. Ananya was thankful to the audience for the overwhelming response throughout the end. Ananya Anurag Anand also opened up about her comfort zone, diversity in writing, her choices, achievements and awards. She also surprised the audience by showing up her singing skills and expressed gratitude to all the viewers who were there for her till the end In this interview, we had a healthy discussion with Pammy Skyan who were connected with us from the united kingdom. The session had different flavours of songs by Unnati and poetic Tadkar by Swaraj. If you want to cherish those memories again here are the links Part 1 https://www.instagram.com/tv/CTFSvsJI9WO/?utm_medium=share_sheet Part 2 https://www.instagram.com/tv/CTFQ_2jI8L7/?utm_medium=share_sheet Part 3 https://www.instagram.com/tv/CTFbPnGI2k0/?utm_medium=share_sheet Don't forget to follow "Ananya Anurag Anand" on Instagram : https://www.instagram.com/ananyaauthor/

Brand Promotion is the essential tool for every industry, but when it comes to especially healthcare organizations, Brand Promotion becomes more important than ever because the current market is flooded with multiple options, The consumer has got control over the market significantly. The reason for increasing consumer control is, today’s healthcare sector is driven by consumer choice like never before because almost every day, more and more direct-to-consumer healthcare brands are coming online, offering patients a growing range of solutions to their healthcare requirements. Hence it puts the burden on brands to start thinking of Brand Positioning from the perspective of consumers instead of just thinking from the angle of HCPs. Brand Promotion of Healthcare helps organizations ensure they are perceived the way they wish to be. As a credible, experienced, intelligent solution provider, etc. More than just a name, tagline, logo, or messaging, your healthcare company's brand is the considerable feel that these elements produce. In order to develop a ‘Healthy Health System’, there are certain elements that need to focus upon. Develop a Purpose Orientation over the perceivable value The first element is to develop a Purpose Orientation. While introducing a Healthcare Service or Organization usually the focus remains on making an eye-catchy & attention-seeking logo. There is no doubt that Logo is an important element however a true brand needs to be broader and more purpose-oriented than just perceivable value. Develop an understanding of what the organization is all about. Not just from a consumer standpoint but also to the stakeholders. Understand the Consumer Demand Second, it's vital to accurately understand the target audience, and commit to the insight generation and data assembling process so that you can define the support pillars of your brand. Know what consumers demand from you. Brand should infuse every facet of the practice The third very important element is Brand should infuse every facet of practice & experience of both the consumers and those who work in the organization and other stakeholders. Simple – Well Crafted Message is the Key Simple & Very Well Articulated Message is a key element to implement. It's not just how we look from a logo viewpoint. Our behaviour should convey how we educate our folks, how we assess the impact of our people. It should impact our digital experiences and our physical experiences as well. There's a strong connection between the prospect of brand success and the commitment of leadership to the idea. Hence the first step in a successful branding or rebranding strategy is to align all the leadership team as well as Stakeholders around the same idea. This practice sets the stage for what the organization wants to achieve. Developing a Simple Well-Crafted Message to be used for Brand Promotion is the key to developing connections with the TG (consumers) Because an intricate message won't connect with consumers, and it will make it more difficult to get senior leadership on board. Hence the message should be very Clear & Crisp. Brand Must Show its Core Value Your brand must show its core by being involved with and loyal to your community. Your brand should adhere to the rules and regulations and promote the same. Embrace reality head-on. Make sure that the public’s health is your priority. Your consumer must feel safe, so be clear that health is your main concern & priority above all factors. As you decide on your marketing budget, invest in content that will bring you closer to your community and your direct customers. Especially Pandemic has taught us, this is the time to sell solutions and position your brand accordingly.

Over the past decade, the instructional design domain has seen huge growth and development. From small companies to large conglomerates, everyone is benefitting from instructional design. Over the course of time, we have seen a rise in a variety of systems, methodologies, and structures that are designed to help expedite good learning practices. Our expanding knowledge of human psychology and technological advancements have forced these models to shift and develop at a pace. We are about to explore the history of instructional designing in-depth. Before we do this, however, let's understand what exactly instructional designing is. What is instructional designing? Instructional designing involves designing, developing, and delivery of learning experiences. In instructional designing, these learning experiences in such a way that participants acquire either knowledge or skills. Instructional designers follow numerous academic theories and models related to how people learn and the cognitive processes behind the learning experience. These models make sure the instructions are as impactful as possible for bestowing knowledge or teaching skills to participants. What is a learning experience? A learning exercise can refer to anything from teachers in the classroom, to online courses, instructional handbooks, PowerPoint presentations, and simulations. It involves any experience where the purpose is for learning of any kind to take place. Instructional designers are recognized as the “architects” of learning practices. In both the educational and corporate settings, they often serve as directors and project managers of the course/lesson development process. Putting it simply, instructional designing is a method relating to the design of instructional experiences. But there is a lot more to it than just that. According to Robert Reiser, "Instructional design is defined as a systematic process that is employed to develop education and training programs consistently and reliably". Instructional designing has a long and recognized history, dating back to the 1940s. Instructional design methodology has evolved a lot over the last 70 years. Technology has become more advanced and our perception of human behaviour has advanced. Instructional designers have reshaped and modernized their designing strategies. What is perhaps more remarkable, however, is how long-lasting many instructional design approaches have proven to be. Bloom's Taxonomy was first postulated in 1956. Kirkpatrick developed his four-level training evaluation model in 1959. Nine Levels of Learning developed by Gagne were first set down in 1965. Instructors utilize these three theories even today. The US Army popularised ADDIE in the 1970s and it is still the most popular instructional design structure. Even so, the time definitely seems right for an instructional design shake-up. Just as World War II presented a spark for instructional designers to spring into being, perhaps the global crisis created by the COVID-19 pandemic will expedite a similar change. Instructional designers could not be better placed to respond to our learning needs in the 'new normal' we arrive in. The history of instructional designing has already been written, but the future is up for grabs. Instructional Design in the Modern Workplace In the frame - Soniya Murhe , Writer / Techinical Content Creator Technology and the internet have transformed the face of instructional designing and the way employees learn in the workplace. Although instructional designing and corporate learning were arguably quite late to the party when it came to the transition to digital, online learning is now in full swing and has been growing more refined by the year .- Soniya Murhe , Writer , Technical Content Creator

India’s largest D2C fashion brand Bewakoof.com is on a fast track to clock Rs 2,000 crore in sales by 2025. The Company is planning to accelerate its growth trajectory by investing in marketing, branding, technology and talent acquisition. Bewakoof , which recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar (Toofaan) plan to further build by signing other A-list celebrities to launch high decibel marketing campaigns across digital, OOH and TV. On the technology side, the company intends to launch gamification led loyalty program as it upgrades its Bewakoof Tribe by new and exclusive launches for the club members. Prabhkiran Singh, Founder and CEO, Bewakoof , says, “Bewakoof has emerged as the largest D2C fashion brand in India, this growth has come on the back of rolling out new categories, exclusive fashion range with brands like Coca Cola. With the new fundraise, we are gearing to take the brand to an unexplored new customer base which will be enabled through mass media like TV and print campaigns. Our focus is to bring the best of fashion at the best of prices to our customers who have shown unwavering support and are the reason that we stand apart in a crowded segment like fashion.” Launched in 2012, by Prabhkiran Singh, Bewakoof has become synonymous with a hatke fashion range of clothing, flip flops, mobile covers. In the last 2 years, the company has successfully rolled out several new categories like kurtis, indo-fusion apparel, denim and much more. The brand takes the pole position in the fashion segment because it supports expression and believes in adding lightheartedness to life. This expression-led product strategy which is not just available in English but in several Indian languages has struck a chord with over 6 million customers who visit its portal every month. Gaurav Sharma, Partner, Head of Private Equity, InvestCorp says, “Bewakoof has demonstrated the grit and resilience to navigate through the Covid crisis and delivered a performance which speaks to the strength of the platform and the management team. It has innovated and realigned the business with new initiatives and has put in place a motivated team and other building blocks to achieve accelerated growth. We are delighted to continue backing them for the next phase of growth of the Bewakoof brand.” As Bewakoof scales up across categories, the company is also planning to launch new categories like activewear and innerwear in addition to scaling up the newly launched beauty brand Cosmos. To fuel its high powered growth, Bewakoof has raised additional funding of Rs 60 crore in a round led by InvestCorp. IvyCap Ventures and Spring Marketing Capital have also participated in the round. The Company has so far raised Rs 170 crore including this round. Vikram Gupta, Founder and Managing Partner, IvyCap, says, “Innovation is at the core of Bewakoof, across designs, marketing and growth strategies. The brand has demonstrated significant growth over the past few years, backed by increasing operational efficiencies and a strong customer following. We remain excited to partner with the Company and Prabhkiran in this next leg of expansion." Bewakoof, which has served 6 million customers to date, continues to add over one lakh new customers every month. The Company is also planning to increase benefits for the Tribe members as it aims to add 1 million subscribers in the next 2 years from the current 1,50,000, by launching exclusive collections and giving early access to the Tribe members. About Bewakoof.com: Bewakoof.com , founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.