About Vanshika Mehta
Hi! I'm Vanshi👋 Born in Dubai, Graduated from Northeastern University in Boston and currently growing my (remote) business in India - I've always been curious about what really goes into making a business. Marketing just isn't enough - circa 2016 Marketing is the fuel to something bigger - circa 2018
Building a purposeful and meaningful brand is what consumers need today - circa 2019 Almost like a car that's forgotten to take an exit to reach its destination - I took a very risky 180 in 2019, quit my job and started pursuing this as my career. In 2020, I was awarded Linkedin's Top Voice: Next Gen Creator with 100K+ followers, and Pepper Content's Linkedin Leader Award. In 2021, I was welcomed into the first cohort of the Linkedin Creator Program
To share my knowledge and learnings, I've spoken on stages hosted by TechStars, UpGrad, TapChief, KoolKanya, local universities and many more.
2021:
Crossed 100K+ followers on Linkedin
Picked as Linkedin Top Voice, NextGen Creators amongst 20 creators
Spoke on Linkedin News India's webinar with the CEO of upGrad and Dr Divya Kannan of Cure. fit
Accepted into the Linkedin Creator Program
Workcationed in Jaipur and Udaipur
2022:
Pepper Content X Classplus Creator Grant Winner
Listed on the 'Top 30 Women in Content: The Ultimate List for 2022' by Pepper Content
Workcationed in Dubai, Goa, Pune, Bombay for 45 days
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As a business owner, you’re going to be pulled in a 100 different directions
But at the end of the day, you have to do one meaningful thing for your audience
What’s your value proposition?
How do you create value?
By doing
Just one thing
That makes their life better
In some way or form
You’re not here to solve all their problems
You’re here to solve one
Solve for that
And you have trust
And loyalty
It’s harder than it appears because each problem has its own way of being solved
Keep solving more problems
You buy more loyalty and brand equity
Think of every brand you know
They solve one problem the best
Examples:
What problem does Lenskart.com run by Peyush Bansal solve?
Affordable eyewear
What problem does Sirona Hygiene Pvt. Ltd. run by Deep Bajaj solve?
Intimate and menstrual care for women
What problem have doultra-thin Salad condoms run by Aruna Chawla (she/her) solve?
Vegan and ultra thin condoms
Each of these brands does one thing really well and that’s their USP
They care about their customer to a level we can’t even imagine
Every decision is run by “will my customer need this?” And “will my customer find value in this?”
The best part about solving one problem
You get to know your customers VERY WELL
And as you keep solving for that one thing
You become their preferred choice with time
The framework below explains it very well.
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