'Unleashing your Authentic Leadership' - Marketing Strategy!- Arunima Jha

LinkedIn for me has been a really interesting development in my career. It gives me the ability to talk to so many people.

I got LinkedIn during my law school but I treated it more like an online resume. I have recently started blogging about my personal stories and slowly I have started building an audience. Now, what I realised is that in the world of the internet which is overloaded with varying opinions and spin, it becomes harder to distinguish between what's authentic and what's not.