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Poonam Mahajan - The "Crisis Thriver" Revolutionizing Brand Promotion and PR

Intro: Poonam Mahajan, widely known as the "Crisis Thriver," is a renowned expert in Brand Promotion (Public Relations) & Crisis Management. She is the Founder & Director of Apexx Media (Brand Creators) and an accomplished author of the book, "Vital Role of PR in Crisis."

Q1: Can you tell us a bit about yourself and how you got into the industry of Public Relations from the media?

Poonam Mahajan: I hold postgraduate degrees in English literature and Mass Communications. My professional journey began as a journalist, working with various print and electronic media houses. While gaining experience, I learned practical Public Relations skills at a renowned PR agency, which eventually inspired me to establish Apexx Media (Brand Creators) in 2017. From day one, the agency has been fortunate to receive significant work opportunities. In 2018, we expanded into the digital marketing division and are now operating in over eight countries, offering services ranging from Public Relations, Advertising, Content Curation, SEO, PPC, Influencer marketing, social media & corporate event management, to various aspects of Brand Promotions.

Q2: What inspired you to initiate the Apexx PR Pool Platform, and what has been your biggest achievement since its inception?

Poonam Mahajan: After spending many years in the PR industry, I noticed gaps in client trust towards PR agencies and the challenges faced by PR professionals. The idea of the Apexx PR Pool arose during the pandemic, with a vision to bridge these gaps and contribute to the evolution of the PR industry globally. We aspire to create a global platform enabling businesses to harness the power of public relations and media marketing for their success.

Our biggest achievement since its inception has been consistently delivering outstanding results for our clients and agency partners. Witnessing their businesses grow and thrive through our work has been incredibly rewarding.

Q3: Kindly brief us about Apexx Media (Brand Creators), its specialization, and the services that it offers.

Poonam Mahajan: Apexx Media (Brand Creators) lives up to its name by helping clients reach the apex position in their industry, developing that "X factor" in their brand. As a multi-specialist full-service firm, we are among the leading integrated communication agencies in India, recognized with awards such as the Indo-European Chamber of Small & Medium Enterprises, Nav Shakti Award by North Eastern Council, Government of India, and the Indian Icon Award from Atal Bihari Vajpayee Trust.

As a full-service brand promotion and digital marketing agency, our specialization lies in strategic public relations and online marketing. We offer a comprehensive range of services, including PR, Digital PR, advertising, promotional activities, social media management, digital marketing, event management, brand collaborations, celebrity management, corporate gifting, and more. Our goal is to provide customized brand promotion solutions that help clients achieve their unique business objectives.

Q4: What sets Apexx Media (Brand Creators) apart from other public relations agencies, and what is your company’s unique selling proposition?

Poonam Mahajan: What makes Apexx Media (Brand Creators) stand out is our 360-degree Brand Promotion Solution, 100% delivery commitment, personalized service, and results-driven strategies. We invest time to understand each client's unique business objectives and develop tailor-made plans to help them achieve their goals. Our team of experts brings extensive knowledge and experience to each project, continuously staying ahead of the curve with the latest marketing trends and techniques.

Q5: What are some of the most common mistakes that businesses make when it comes to public relations, and how do you help them avoid these mistakes?

Poonam Mahajan: One common mistake in public relations is the lack of a clear strategy. Without a well-defined plan, businesses can get lost in the noise and fail to achieve meaningful results. At Apexx Media (Brand Creators), we work closely with our clients to develop comprehensive digital marketing strategies aligned with their business goals. We also provide ongoing analytics and reporting to track progress and make necessary adjustments.

Q6: How do you stay up-to-date with the latest trends and changes in the public relations industry, and how do you ensure that your clients benefit from this knowledge?

Poonam Mahajan: Staying updated with the latest industry trends is crucial for sustained success. Our team constantly reads industry blogs, attends conferences, webinars, and networks with professionals to stay informed about the latest developments. We also invest in ongoing training and education for our team members, ensuring they possess the skills and knowledge needed to deliver the best results for our clients.

Q7: What was the inspiration behind turning into an entrepreneur?

Poonam Mahajan: The inspiration to become an entrepreneur came from my desire to create a positive impact on the world. I envisioned building a business that could help other enterprises thrive while providing a fulfilling and rewarding journey for myself and my team. Entrepreneurship allows me to be creative, and innovative, and make a difference in the lives of others.

Q8: What are some of the key skills and qualities that someone needs to be successful in the public relations industry, and how do you cultivate these skills in your team members?

Poonam Mahajan: Success in the public relations industry requires a strong understanding of marketing principles, excellent communication and collaboration skills, analytical thinking, and adaptability to changing trends and technologies. At Apexx Media (Brand Creators), we cultivate these skills in our team through ongoing training, regular feedback, coaching, and fostering a culture of learning and growth.

Q9: What is your vision for the future of your agency, and how do you plan on achieving it?

Poonam Mahajan: My vision for Apexx Media (Brand Creators) is to continue expanding our services while maintaining our commitment to personalized service and results-driven strategies. We aim to be the go-to public relations agency and platform for businesses of all sizes. To achieve this, we will stay at the forefront of new-age public relations industry trends and techniques, invest in our team members, and deliver outstanding results for our clients.

Q10: What are your success tips for women entrepreneurs?

Poonam Mahajan: My success tip for women entrepreneurs is to believe in their abilities and not be afraid to take risks in pursuing their passions. Surround yourself with a supportive network of mentors and colleagues to navigate the challenges of entrepreneurship. And most importantly, never give up on your dreams. With hard work, dedication, and perseverance, anything is possible.

Outro: Poonam Mahajan's inspiring journey from an introverted girl in a small town to a dynamic Crisis Management Expert and Founder of Apexx Media (Brand Creators) reflects her unwavering determination and passion for making a mark in the PR industry. As an award-winning professional and social activist, she continues to be a beacon of motivation for women entrepreneurs and an influential force in the field of brand promotion and public relations.

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