P&S Co. Unveils Its First Exclusive Store in Telangana, Marking a Regal Entry into Hyderabad's Retail Landscape

P&S Co., India’s leading premium ethnic wear brand for children, has officially opened the doors to its first exclusive store in Telangana. Located at the upscale GVK Mall in Banjara Hills, Hyderabad, this marks a defining moment in the brand’s eight-year journey as it expands beyond its home base of Kolkata.

What began as a heartfelt passion project by co-founders Pooja Bihani Kanoria and Salauni Gupta Bihani has since evolved into a nationally admired label. Known for its exquisite craftsmanship and the ability to blend cultural richness with contemporary comfort, P&S Co. has captured the imagination of India’s most distinguished families.

The Hyderabad store is a strategic expansion facilitated through a master franchise agreement with Rapid Corp, led by the dynamic mother-daughter duo, Mrs. Lata Agarwal and Ms. Akshita Nahar. The choice of Hyderabad is no coincidence. For co-founder Salauni Gupta Bihani, a Hyderabad native who moved to Kolkata post-marriage, this launch carries personal resonance, bringing her creation back to her roots.

The store’s grand inauguration was graced by Ms. Priyanka Chigurupati, Executive Director of Granules India, who spoke warmly of the brand’s distinct aesthetic and attention to detail. “Cut, fit, quality, comfort, and individual expression are essential in children’s fashion. P&S Co. has mastered all these. As an expectant mother myself, I’m watching closely — and I truly admire the founders’ design sensibility. I believe Hyderabad will embrace the brand wholeheartedly.”

Ms. Akshita Nahar, who brings an interior design background to her role as franchise partner, echoed the sentiment. “Hyderabad lacks a high-quality ethnic wear store dedicated to kids. I saw a genuine market gap and decided to bring P\&S Co. to this city.”

The launch event was attended by both founders — Ms. Pooja Bihani Kanoria, a management graduate from MDI Gurgaon, and Ms. Salauni Gupta Bihani, an alumna of NIFT — whose shared vision has guided the brand to national acclaim. They revealed that among all cities where their collections have been showcased, Hyderabad stood out for its enthusiastic response and unmatched footfall at exhibitions.

P&S Co. Unveils Its First Exclusive Store in Telangana, Marking a Regal Entry into Hyderabad's Retail Landscape

P&S Co. has quietly become a go-to label for some of India’s most prestigious families, including the Ambanis, Piramals, Adanis, and GVKs. Its creations have also been favored by Bollywood celebrities such as Shahid Kapoor and Anushka Sharma, and cricket stars like Jasprit Bumrah, Gautam Gambhir, and Umesh Yadav. Even the family of former UK Prime Minister Boris Johnson has chosen P\&S Co. for its sophisticated ethnic designs for children.

The brand’s design ethos is clear — rooted in Indian tradition but crafted for the modern child. “Our designs are rooted in Indian culture yet crafted with modern comfort in mind — perfect for festivals, weddings, and milestone moments,” the founders shared. “As mothers and designers, we know every outfit tells a story — a child’s first Diwali, a sibling’s wedding, or a family celebration. Every piece we create is filled with love, detail, and intention.”

With this milestone entry into Hyderabad, P&S Co. is setting the stage for wider national and international expansion. The brand is charting a five-year roadmap to open outlets across major Indian metros and key markets in the Middle East. Simultaneously, it is doubling down on its digital presence to ensure global accessibility for its discerning clientele.

As it enters a new chapter, P&S Co. remains steadfast in its commitment to celebrating childhood through heritage, elegance, and heartfelt storytelling — one tiny outfit at a time.