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Netcore Cloud & Blueshift Partnership: to help APAC Enterprises Accelerate Customer Engagement

Netcore Cloud, Asia’s leading email & multi-channel campaign delivery company, today announced a partnership with San Francisco-based Blueshift, the leading SmartHub Customer Data Platform (CDP), to help APAC B2C enterprises accelerate their vision of intelligent customer engagement. The partnership will combine the best of Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services.

Netcore’s platform bundles multi-channel delivery across email, SMS and mobile push notifications, coupled with a layer of AI that helps brands improve their customer retention campaigns. Netcore serves leading FSI companies in India, Asia and MENA and 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, Traveloka, Tokopedia, GoJek, Bukalapak, others

Blueshift's SmartHub Customer Data Platform combines the data fidelity of a CDP with a marketer-friendly decisioning and orchestration engine. This unique combination enables marketers to not only unify 360-degree CX data ("CDP"), but also to make siloed decisions from large volumes of data ("Smart"), and distribute the decisioning to every touchpoint in the customer journey (the "Hub"). Blueshift works with leading global brands including Discovery Inc., Udacity, iTalki and BBC and has been shown to deliver 781% ROI in a recent study conducted by Forrester Research.

"With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify silo-ed data but also unify silo-ed experiences”, said Josh Francia, Chief Growth Officer of Blueshift. “We’re very excited to work alongside Netcore to help consumer brands in APAC connect all parts of their customer journey.”

“This partnership will help convert real-time decisions into action. Imagine a platform “out-of-Lab” that brings intelligence not only at the point of Unification but also at the point of Engagement”, said Amit Ahuja, Sr. Vice President of Netcore. “The power to orchestrate personalized engagement plans at the right time, with the right channel and right content, that too at scale is simply effortless.”

Bringing relevance to communication is the key and also a factor of performance in any area of engagement. This combination of Blueshift and Netcore will bring in a high degree of efficiency through its ability to reach customers at the right time, in the right place and with the right message.

About Netcore

Netcore is a global Martech product company that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML-powered customer engagement and experience platform that is revolutionizing the way marketing & product teams engage with the consumers. At Netcore, we believe your customers deserve “Intelligent Customer Experience” to every consumer across all the digital touchpoints. Experiences that are Contextual, Personalized, and delight to your customer.

Netcore was established in 1997 by Rajesh Jain, an internet pioneer. Netcore, today is a leading Profi-corn with a global spread across India, US, LATAM, Africa, MENA & APAC

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About Blueshift

San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift SmartHub CDP platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.

The company is backed by leading venture capital investors, including Fort Ross Ventures, Avatar Growth Capital, SoftBank Ventures Asia, Storm Venture Partners, and Nexus Venture Partners.

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