The Board of Directors of Formica India Laminates Pvt Ltd (Formica India) has announced the appointment of Mr Ajay Khurana as its Managing Director w.e.f. March 15, 2021. A mechanical engineer from YMCA Institute of Engineering, Faridabad and an MBA in Marketing from IGNOU-Delhi, Mr Khurana brings a wealth of experience to this critically important position where he will lead the India business for Formica India.
A seasoned business leader with more than three decades of experience in furniture solutions, building material, automotive and industrial products with proven success in cultivating and leading MNC organisations, Mr Khurana was previously the Country Head & Chairman, South Asia at REHAU. With a proven track record of scaling up the operations, he was leading all the business divisions at REHAU and rebooted its operations to make it profitable and established a leadership position for its core business in India.
Mr Khurana’s appointment as Managing Director of Formica India is part of a broader initiative by the company to focus on growth in both the commercial and residential markets and increase awareness about all its brands among architects, designers, distributors and key customers. His diverse experience in Sales & Marketing will be an asset to managing the India business of Formica India and expanding its position in the market. With his expertise and knowledge, he will be able to provide a more seamless approach to product placement and brand strategy for both the premium and global range of products of Formica India. This will also help the company fine-tune its sales and marketing approach to reach specific target markets.
In the initial days, Mr Khurana will spend some time in the India market to visit the company’s customers, channel partners, architect and designers as part of induction to the Formica India team. Moreover, he would look forward to an opportunity to meet all these stakeholders of Formica India to understand more about them and to know how they can align and work together to sustain and grow its market position and meet the overall objective of the company’s growth.
About Formica India Laminates (Pvt) Ltd.
For 100 years, the story of the Formica brand has been one of discovery and innovation. Formica is an iconic brand inextricably linked to the invention of the original High-Pressure Laminate (HPL) has gained a strong and steady presence in India. The company has its headquarters in Delhi and runs a hi-tech manufacturing plant in Kalol, Ahmedabad. The plant meets global manufacturing excellence owing to a brilliant nationwide distribution system along with a team of dedicated partners and team force.
Having developed unrivalled expertise that ensures quality products, Formica has challenged market norms and set global benchmarks since its inception. Working relentlessly with architects, interior developers and designers, Formica is known for ushering in innovation to strengthen its product base.
With the birth and growth of new India, interiors in residential and commercial spaces have seen a revolution. India is paving the way towards smart and luxury living. In a market that aims to merge international standards with an indigenous way of life, Formica which is an inventor of Laminate is the foremost option for any build. All Formica products are a natural extension of the premium international market which reflects Formica’s unparalleled commitment to India.