Absolute Determination and a ‘Will to Achieve’ is what characterizes Manas Wadhwa, Founder- K se Kulcha. A college dropout, he has travelled a rough road to reach where he is today. From starting a trade fair to working in an event management company to a stint in a Call centre, working in an MNC thereafter and getting into Jet Airways as Cabin Crew, he never lost sight of his Goal and finally quit his secure well-paid job in Jet and opened Desi Vibes in 2005. Today besides Desi Vibes, Manas and his partner Varun (his jet-mate), most unassumingly own three other restaurants; Kaffiiaa- Italian Cafe, The Imperial Spice and K se Kulcha.
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Stay featured in Conversation with Mr Manas Wadhwa.
Share your journey from being a cabin crew with Jet Airways to a restaurateur.
There has been no journey if it was challenging yet interesting. Driven by the same virtue, we share the story of Manas Wadhwa and Varun Khera, the power duo behind the most successful, loved and award-winning Restaurant- Desi Vibes, in Sector 18 Noida. Meet them and you meet two people who are extremely passionate, determined and have the zeal to make it to the top. Starting from a fairly humble beginning, Manas Wadhwa has travelled a rough road to reach where he is today. From working in an event management company to a stint in a call centre, working in an MNC thereafter and getting into Jet Airways as a cabin crew, there remained only one thing common across all the varied platforms that he traversed, and that was his passion and will to reach his goal. Varun Khera, a hotel management graduate and a Jet Airways cabin crew thereafter, always knew that he wanted to start with something of his own. It was sheer serendipity that made both of them meet and realize their common passion and vision – that of being entrepreneurs. It's their expertise and hard work that has brought them to a benchmark and at present time, they have set standards in the market. Today besides Desi Vibes, Manas and his partner Varun (his jet-mate), most unassumingly own three other restaurants; Kaffiiaa- Italian Café, The Imperial Spice and K se Kulcha.
Desi Vibes- Mughlai Indian, Kaffiaa- Italian and K se Kulcha – a street food. How did this concept of bringing street food to DLF Mall of India come about?
The importance of maintaining hygiene standards at a food counter cannot be stated enough. In the times of Coronavirus, safety standards and hygiene have become of utmost importance. Customers want to consume from a clean counter that serves hygienic food. Amidst covid and its dynamic temper, people are missing finger-licking, spicy street food. Interestingly, K se Kulcha found the key to the stumbling block without weighing heavy on your pockets. Where 'Good Food | Healthy Food' comes along with the taste, the place is no other than K se Kulcha! Our object of the exercise is to bring the essence from the streets of India, the taste you can't impede right into your plate and in your slice of the budget, which is why we decided to have an outlet at a safe and innocuous place that gets to the bottom of hygiene issues and brings to you the mouth-watering, soul-full flavours of street food. Keeping this thought in mind K se kulcha was born, with almost 100 dishes to choose from, you don't have to stay aloof from your most liked street kulchas.
Who are your customers for K se Kulcha?
Satisfying our customers tops the priority list, therefore, after the hammer-like hit of Covid 19, we came across the reluctant nature among masses where they wanted to enjoy street spices like before the new normal came into existence but the agitation of getting infected was high or the cost of falling sick was such that they are forced to avoid their liking in this sphere. At K se Kulcha, the menu offers a plethora of dishes, where one of our most loved & lowest costing dishes, bhelpuri (we all have been having this since childhood) is priced at INR 99/- on the other hand our chefs' special Butter Chicken Kulladh is priced at INR 229/-, thus, we let our customers enjoy the mouth-watering, soul-full flavours of the street right in their budget.
Which is your bestselling kulcha?
One of our Best Selling kulcha is the multigrain kulcha bread which is served along with delicious, smokey Punjabi-style chole. We also offer varieties of kulcha that are not just healthy and tasty but also rich in essential nutrients. Our field professionals, working behind the screen (in the kitchen) make sure to maintain a healthy balance of ingredients.
Talking about plans, being a first-generation company we have a very aggressive expansion idea. We are eagerly looking for business growth partners who would like to shake hands with us. We are mainly focusing on the FOCO (Franchise Owned Company Operated) Model, where outlets will be operated by us and investment is sought from a franchise partner. Furthermore, initially, we plan to focus on the Delhi NCR market only. We are in process of developing various formats of our outlets which could be further branched out into market-specific locations. In simple words, Kiosks for the food court in malls, full-service sit-down outlets for high streets market.