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  • Captain Pushkar Sharma slams an unbridled 167 to seal victory over Ngara Cricket Club.

    Yet another century for the Indian born Kenyan cricketer, Pushkar Sharma. The century came in a tough time when Ruaraka Sports club was two down for 34 after 7.4 overs. Pushkar made an impact to lead the team from the front with his impeccable innings. Winning the toss, Ngara cricket club elected to field first. Ruaraka Sports club incurred two blows when one of their openers and the middle-order batsman was sent back to the hut by Akash Shah. Pushkar Sharma who had opened the innings didn't hesitate to capitalise on the scoring opportunities. Nitish Hirani and skipper, Pushkar glued a vital 67 runs partnership and later Pushkar was well supported by Sachin Gill. Both the batters oozed off the pressure and grasp the opportunity to showcase their skills. They jolted a 135 runs stand before Gill was cleaned up by Dhyey Patel. Pushkar continued to smack sixes and fours to take the total to 354. Pushkar amassed an unbeaten 167 runs from just 140 balls with 17 boundaries and 4 sixes. With this century, Pushkar is now at the top of the league with 369 runs from 5 innings. He averages 92.3 in the tournament so far. The opposition kept on loosing wickets at regular intervals and succumbed to the hefty total. Their innings was closed down to 152. Sachin Gill had his say with the ball in hand after he scalped two big wickets of the openers. Vishil Patel went on to bag four wickets and resisted the opposition batters to get runs under their belt. Pushkar Sharma was crowned as the man of the match for his unbeaten 167 from just 140 deliveries. At the end of the match he was heard saying, " Despite losing the toss, we got to do what he desired( bat first). So my target was to stay on the wickets and play till the end. I tried to find the scoring opportunities and successfully I could implement everything well. I would like to thank god and my family to keep their faith in me. Pushkar Sharma added lots of people who knows the IndiaFirst company now because I have a sponsorship with that company so thanks indiafirst too. It's great news for Pushkar and his well-wishers as the former encountered lot of hurdles in his life including losing his father at the peak of his career. We hope Pushkar continues with the same momentum and gets going forward with similar results.

  • Ananya Anurag Anand gathered appreciations all around during Instagram Live Show

    Some sessions are about the 3 C's of life: choices, chances and changes. You must make a choice to take a chance or your life will never change. We witnessed tremendous response for today's session with talented writer and all-rounder personality Ananya Anurag Anand who revealed her journey by all means. She proved why she was one of the noted young authors when it comes to non-fiction. Ananya was thankful to the audience for the overwhelming response throughout the end. Ananya Anurag Anand also opened up about her comfort zone, diversity in writing, her choices, achievements and awards. She also surprised the audience by showing up her singing skills and expressed gratitude to all the viewers who were there for her till the end In this interview, we had a healthy discussion with Pammy Skyan who were connected with us from the united kingdom. The session had different flavours of songs by Unnati and poetic Tadkar by Swaraj. If you want to cherish those memories again here are the links Part 1 https://www.instagram.com/tv/CTFSvsJI9WO/?utm_medium=share_sheet Part 2 https://www.instagram.com/tv/CTFQ_2jI8L7/?utm_medium=share_sheet Part 3 https://www.instagram.com/tv/CTFbPnGI2k0/?utm_medium=share_sheet Don't forget to follow "Ananya Anurag Anand" on Instagram : https://www.instagram.com/ananyaauthor/

  • ‘Healthy Health System’ of a Brand in Today's World by Geetika Gangwani, Healthcare Strategist

    Brand Promotion is the essential tool for every industry, but when it comes to especially healthcare organizations, Brand Promotion becomes more important than ever because the current market is flooded with multiple options, The consumer has got control over the market significantly. The reason for increasing consumer control is, today’s healthcare sector is driven by consumer choice like never before because almost every day, more and more direct-to-consumer healthcare brands are coming online, offering patients a growing range of solutions to their healthcare requirements. Hence it puts the burden on brands to start thinking of Brand Positioning from the perspective of consumers instead of just thinking from the angle of HCPs. Brand Promotion of Healthcare helps organizations ensure they are perceived the way they wish to be. As a credible, experienced, intelligent solution provider, etc. More than just a name, tagline, logo, or messaging, your healthcare company's brand is the considerable feel that these elements produce. In order to develop a ‘Healthy Health System’, there are certain elements that need to focus upon. Develop a Purpose Orientation over the perceivable value The first element is to develop a Purpose Orientation. While introducing a Healthcare Service or Organization usually the focus remains on making an eye-catchy & attention-seeking logo. There is no doubt that Logo is an important element however a true brand needs to be broader and more purpose-oriented than just perceivable value. Develop an understanding of what the organization is all about. Not just from a consumer standpoint but also to the stakeholders. Understand the Consumer Demand Second, it's vital to accurately understand the target audience, and commit to the insight generation and data assembling process so that you can define the support pillars of your brand. Know what consumers demand from you. Brand should infuse every facet of the practice The third very important element is Brand should infuse every facet of practice & experience of both the consumers and those who work in the organization and other stakeholders. Simple – Well Crafted Message is the Key Simple & Very Well Articulated Message is a key element to implement. It's not just how we look from a logo viewpoint. Our behaviour should convey how we educate our folks, how we assess the impact of our people. It should impact our digital experiences and our physical experiences as well. There's a strong connection between the prospect of brand success and the commitment of leadership to the idea. Hence the first step in a successful branding or rebranding strategy is to align all the leadership team as well as Stakeholders around the same idea. This practice sets the stage for what the organization wants to achieve. Developing a Simple Well-Crafted Message to be used for Brand Promotion is the key to developing connections with the TG (consumers) Because an intricate message won't connect with consumers, and it will make it more difficult to get senior leadership on board. Hence the message should be very Clear & Crisp. Brand Must Show its Core Value Your brand must show its core by being involved with and loyal to your community. Your brand should adhere to the rules and regulations and promote the same. Embrace reality head-on. Make sure that the public’s health is your priority. Your consumer must feel safe, so be clear that health is your main concern & priority above all factors. As you decide on your marketing budget, invest in content that will bring you closer to your community and your direct customers. Especially Pandemic has taught us, this is the time to sell solutions and position your brand accordingly.

  • Instructional designing- future is up for grabs : Soniya Murhe

    Over the past decade, the instructional design domain has seen huge growth and development. From small companies to large conglomerates, everyone is benefitting from instructional design. Over the course of time, we have seen a rise in a variety of systems, methodologies, and structures that are designed to help expedite good learning practices. Our expanding knowledge of human psychology and technological advancements have forced these models to shift and develop at a pace. We are about to explore the history of instructional designing in-depth. Before we do this, however, let's understand what exactly instructional designing is. What is instructional designing? Instructional designing involves designing, developing, and delivery of learning experiences. In instructional designing, these learning experiences in such a way that participants acquire either knowledge or skills. Instructional designers follow numerous academic theories and models related to how people learn and the cognitive processes behind the learning experience. These models make sure the instructions are as impactful as possible for bestowing knowledge or teaching skills to participants. What is a learning experience? A learning exercise can refer to anything from teachers in the classroom, to online courses, instructional handbooks, PowerPoint presentations, and simulations. It involves any experience where the purpose is for learning of any kind to take place. Instructional designers are recognized as the “architects” of learning practices. In both the educational and corporate settings, they often serve as directors and project managers of the course/lesson development process. Putting it simply, instructional designing is a method relating to the design of instructional experiences. But there is a lot more to it than just that. According to Robert Reiser, "Instructional design is defined as a systematic process that is employed to develop education and training programs consistently and reliably". Instructional designing has a long and recognized history, dating back to the 1940s. Instructional design methodology has evolved a lot over the last 70 years. Technology has become more advanced and our perception of human behaviour has advanced. Instructional designers have reshaped and modernized their designing strategies. What is perhaps more remarkable, however, is how long-lasting many instructional design approaches have proven to be. Bloom's Taxonomy was first postulated in 1956. Kirkpatrick developed his four-level training evaluation model in 1959. Nine Levels of Learning developed by Gagne were first set down in 1965. Instructors utilize these three theories even today. The US Army popularised ADDIE in the 1970s and it is still the most popular instructional design structure. Even so, the time definitely seems right for an instructional design shake-up. Just as World War II presented a spark for instructional designers to spring into being, perhaps the global crisis created by the COVID-19 pandemic will expedite a similar change. Instructional designers could not be better placed to respond to our learning needs in the 'new normal' we arrive in. The history of instructional designing has already been written, but the future is up for grabs. Instructional Design in the Modern Workplace In the frame - Soniya Murhe , Writer / Techinical Content Creator Technology and the internet have transformed the face of instructional designing and the way employees learn in the workplace. Although instructional designing and corporate learning were arguably quite late to the party when it came to the transition to digital, online learning is now in full swing and has been growing more refined by the year .- Soniya Murhe , Writer , Technical Content Creator

  • Bewakoof on fast track to clock Rs 2,000 crore sales, raises Rs 60 crore

    India’s largest D2C fashion brand Bewakoof.com is on a fast track to clock Rs 2,000 crore in sales by 2025. The Company is planning to accelerate its growth trajectory by investing in marketing, branding, technology and talent acquisition. Bewakoof , which recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar (Toofaan) plan to further build by signing other A-list celebrities to launch high decibel marketing campaigns across digital, OOH and TV. On the technology side, the company intends to launch gamification led loyalty program as it upgrades its Bewakoof Tribe by new and exclusive launches for the club members. Prabhkiran Singh, Founder and CEO, Bewakoof , says, “Bewakoof has emerged as the largest D2C fashion brand in India, this growth has come on the back of rolling out new categories, exclusive fashion range with brands like Coca Cola. With the new fundraise, we are gearing to take the brand to an unexplored new customer base which will be enabled through mass media like TV and print campaigns. Our focus is to bring the best of fashion at the best of prices to our customers who have shown unwavering support and are the reason that we stand apart in a crowded segment like fashion.” Launched in 2012, by Prabhkiran Singh, Bewakoof has become synonymous with a hatke fashion range of clothing, flip flops, mobile covers. In the last 2 years, the company has successfully rolled out several new categories like kurtis, indo-fusion apparel, denim and much more. The brand takes the pole position in the fashion segment because it supports expression and believes in adding lightheartedness to life. This expression-led product strategy which is not just available in English but in several Indian languages has struck a chord with over 6 million customers who visit its portal every month. Gaurav Sharma, Partner, Head of Private Equity, InvestCorp says, “Bewakoof has demonstrated the grit and resilience to navigate through the Covid crisis and delivered a performance which speaks to the strength of the platform and the management team. It has innovated and realigned the business with new initiatives and has put in place a motivated team and other building blocks to achieve accelerated growth. We are delighted to continue backing them for the next phase of growth of the Bewakoof brand.” As Bewakoof scales up across categories, the company is also planning to launch new categories like activewear and innerwear in addition to scaling up the newly launched beauty brand Cosmos. To fuel its high powered growth, Bewakoof has raised additional funding of Rs 60 crore in a round led by InvestCorp. IvyCap Ventures and Spring Marketing Capital have also participated in the round. The Company has so far raised Rs 170 crore including this round. Vikram Gupta, Founder and Managing Partner, IvyCap, says, “Innovation is at the core of Bewakoof, across designs, marketing and growth strategies. The brand has demonstrated significant growth over the past few years, backed by increasing operational efficiencies and a strong customer following. We remain excited to partner with the Company and Prabhkiran in this next leg of expansion." Bewakoof, which has served 6 million customers to date, continues to add over one lakh new customers every month. The Company is also planning to increase benefits for the Tribe members as it aims to add 1 million subscribers in the next 2 years from the current 1,50,000, by launching exclusive collections and giving early access to the Tribe members. About Bewakoof.com: Bewakoof.com , founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.

  • Meet Richa Mehta - The Multidimensional Celebrity

    Richa Mehta is a woman of substance who wears many hats. A Young Entrepreneur, A Professional Model, Influencer, Workaholic, and Upcoming Actor, aiming and focussing to stride in all the fields by rigorous ard work and follow-her-passion attitude. She is called as Celebrity Jury, Chief Guest, Show Stopper on many shows. After being a topper in graduation college and pursuing MBA in finance from BIMTECH, worked for a few years in a leading audit firm, Ernst and young. Always had a passion for dressing up and a hobby of modeling for shoots entered into the fashion industry and Director of companies involved in fashion and business networking. She has been part of tv commercials, video songs, digital Ads, print shoots and has walked the ramp for many known designers. She has also undertaken brand endorsements for top-notch brands. Keeping in lieu of being the brand ambassador of the well-reputed Ram Rattan Group, her sheer commitment and dedication have taken her to unparalleled success, which has led her to receive and winning many awards nationally and internationally. As a Professional Model- She has walked the ramp for many big designers which included modeling for Australia Fashion Week 2019, Couture Week 2019, Fashion Week Trend 2019, and for different labels like (Ritu Kumar, Pearl Academy, Oriflame, Rohit Bal, Wedding Brigade, Asiana Couture, NewsX and many more). Her performance was lauded and appreciated by all. As an Entrepreneur- She is a young successful director of companies in the fields of fashion and business networking. As an entrepreneur, she has received a lot of domestic and global awards. She was also acknowledged with the “Young Achiever Award”. As an Emerging Actress - She is part of Vanish Detergent tv commercial, Candor Digital Ad, Qualcomm print Ad, Web series Decoupled, and many more. She has also played a lead actress role in a music video “Rukhsat” and came as a guest appearance in one of the patriotic songs “INDIAJI” released internationally last year. As a Brand Ambassador- She is currently the brand ambassador of one of the leading real estate groups- Ram Ratan Group who have been the pioneers of farmhouses and townships for over 37 years. She is representing the brand in business meetings, hoardings, events, foreign client deals, giving away awards, etc. She is proud to be the Face of the brand. As Social Activist- Socially, has been closely involved in working for society and is the founder of an initiative “Ear To Hear”. Ear To Hear is a social platform that engages with women from different walks of life to discuss and share their issues impacting mental health. The idea behind this initiative is to hear out problems that affect the mental wellbeing of a woman while keeping it confidential. This is being accomplished, by conducting various online/offline sessions that give opportunities to understand and create awareness around mental health, for Women, by Women. She is also currently the Chief Advisor to Dream Ngo which has organized the national campaign #ekrotiteribhi and is National Awareness Ambassador and President of Delhi for the Brijbhoomi Foundation, which is supported by Hema Malini. Celebrated Chat Shows - During this ongoing pandemic, in order to spread positivity, happiness, and motivate youth, she got popularised as a host and has done more than 100 chat shows with celebrities, business tycoons, brands, etc. under the banner “Trending Live with Richa Mehta”. The shows are broadcasted nationally and internationally. The shows became successful and gathered huge viewership all around the globe. While talking in detail about her profile above, few questions answered below by her can ease out in detail for readers- What attracts you towards entrepreneurship instead of a corporate career? Answer - I chose entrepreneurship because I always wanted to do something of my own. Why make money for others while one can fill their own bank account with the same level of handwork and dedication. In fact, something which worked well for me was my passion for fashion, which in turn became my profession. Getting invited by colleges/forums to give multiple lectures on my success story of “Journey from Entrepreneur to Brand Ambassador” makes me believe that I have made it large. Being on your own is always tough, however, having strong willpower and a never-say-die attitude can turn things your way. During this COVID-19 crisis, what are the measures you have undertaken to continue your business without disruption? Answer - COVID has impacted all businesses. But innovation and creativity can make things turn around. That’s what I applied and followed for my businesses. Work from home which seemed almost impossible has now become an everyday routine- which not only saved day-to-day costs but also increased overall turnaround for my team. My companies started conducting virtual meets, which gave a chance for people from across India to participate. Instead of having a quarterly launch, we switched to conducting shows and events every two months. Virtual sessions became an everyday routine for team meetings. No business can grow in isolation and that’s what we tried to tap during this pandemic by making everything digitalized. How do you manage yourself and keep on going despite the challenges? What drives you? Answer - Challenges are part of life. Every day is a new learning experience. But to take out time for yourself to have a breather is the key. I am enthusiastic and passionate about my work. But I balance it and make sure to have family time once I head back home. Slowly and gradually, I have made it a point to say ‘no’ to events and shows; if it’s getting too hectic. Moreover, I have tried to keep Sundays reserved for ‘me time. And surprisingly, on one sunny Sunday, I tried my hand at painting after almost 10 years. It came out so good that few of my followers requested to pay a price to purchase it. And guess what – It's now sold. It feels special and a cherry on the cake, to love what you do and receive love for your work. I always say- “Believe in yourself, you can change the world”. In your opinion - what is more necessary: Ideas or a good team for a successful start-up? Answer - It's a mix of both. Without good ideas, an ideal team will be a failure. And having a good idea without an appropriate mix of team members is a disaster. Nobody can run a company in isolation and having a great team can move mountains. To grow, one needs good ideas and proper execution. Proper execution is not possible without the best team. You are always positive and motivated, what keeps you going? Answer - I take one day at a time. Every day is a new start. I sleep the problems over and try to wake up with new perceptions and lots of positiveness. This not only results in a positive atmosphere at home, but it also reflects in the office and work. What are the business mantras you have embraced as you sought to establish your success story? Answer - I try to grab every opportunity to build and scale up the brand ‘Richa Mehta’. I don’t stoop to a level where I feel it won’t work whether on monetary grounds or on personal growth. Every appearance counts whether it’s for an event or for a business meeting. What are the three most important lessons you have learned building your start-up? Answer - Stay positive, build professional relationships and learn something new each day. Given the rapid pace at which the world is changing, what are the leadership traits that are necessary for success? Answer - Become a leader who takes the team along as no one can grow in isolation. Always remember, your biggest competition is you. Please share with us - what has worked well for you so far? Answer - Professionalism. When I am at work or business meetings, I always make work relations. I don’t tend to go too far with someone or allow anyone to interfere in my personal space. Because of this, everybody from the teenager to adults, respects and gives tremendous support and love. We would love to know your advice for all those starting out as aspiring women entrepreneurs? Answer - If you believe in an idea, just go for it. Things will develop and you will find the way ahead. Just don’t be afraid and take the lead. Let’s face it, your career development is in your hands. if you want to follow this multi-talented celebrity, here are the links 1) Link to Her Facebook Profile : https://www.facebook.com/richamehta06 2) Follow Her Facebook Page https://www.facebook.com/richamehtaofficial/ 3) Link to Her Instagram Account https://www.instagram.com/richa_mehta

  • How to Start with "Monochromatic Photography" ? by Snehil Singh

    Monochromatic means- Any photo containing only the hues or tones of one specific colour. All grey/black and white images are monochromatic. Monochrome photography is most often used for artistic and aesthetic purposes. Monochromatic Photography gives your pictures a historical, cinematic feel. The most important thing about monochromatic pictures is that it depicts emotions. 𝖶𝖾 𝖺𝗋𝖾 𝗎𝗌𝖾𝖽 𝗍𝗈 𝗌𝖾𝖾𝗂𝗇𝗀 𝗍𝗁𝖾 𝗐𝗈𝗋𝗅𝖽 𝗂𝗇 𝖼𝗈𝗅𝗈𝗎𝗋 𝖺𝗇𝖽 𝗍𝗁𝖾𝗋𝖾 𝗇𝗈𝗍𝗁𝗂𝗇𝗀 𝗂𝗌 𝗐𝗋𝗈𝗇𝗀 𝗐𝗂𝗍𝗁 𝗍𝗁𝖺𝗍 𝗏𝗂ew. 𝖲𝗈𝗆𝖾𝗍𝗂𝗆𝖾𝗌 𝗍𝗁𝗂𝗌 𝖼𝗈𝗇𝗍𝗋𝗂𝖻𝗎𝗍𝖾𝗌 𝗍𝗈 𝗈𝗍𝗁𝖾𝗋 𝖾𝗅𝖾𝗆𝖾𝗇𝗍𝗌 𝗈𝗋 𝖽𝖾𝗍𝖺𝗂𝗅𝗌 𝖻𝖾𝗂𝗇𝗀 𝗅𝗈𝗌𝗍 𝗈𝗋 𝗍𝖺𝗄𝖾𝗇 𝖿𝗈𝗋 𝗀𝗋𝖺𝗇𝗍𝖾𝖽. 𝖲𝗈𝗆𝖾 𝗈𝖿 𝗍𝗁𝖾 𝖾𝗅𝖾𝗆𝖾𝗇𝗍𝗌 𝗋𝖾𝗊𝗎𝗂𝗋𝖾𝖽 𝖿𝗈𝗋 𝖺 𝗀𝗋𝖾𝖺𝗍 𝗉𝗁𝗈𝗍𝗈 𝗂𝗇𝖼𝗅𝗎𝖽𝖾 𝖼𝗈𝗇𝗍𝗋𝖺𝗌𝗍, 𝗍𝖾𝗑𝗍𝗎𝗋𝖾, l𝗂𝗀𝗁𝗍𝗂𝗇𝗀, 𝗌𝗁𝖺𝗉𝖾, 𝖺𝗇𝖽 𝖿𝗈𝗋𝗆. When you shoot for black and white, you challenge yourself to remove the distraction of colour. These include colour casts and differences in colour temperature (ambient light sources), as well as specific colourful elements that are strong, which may reside in the background or take away from your story. Monochromatic imagery forces you to focus on form, shape, and texture while composing. If your emphasis is on making colours work together, these elements are sometimes overlooked. With black and white, distracting colours are now translated into shades of grey that add to your image. When you remove colour, the emphasis shifts to the other compositional elements of the image. These include lines, shape and texture, contrasts and tones. With this in mind, it is obvious that not all images will convert well to black and white. So, look at all the elements and deduce what else you have to work with, besides colour. Many times black and white helps you develop a different perspective from what you are used to seeing, which nurtures your photographic eye. Something about the variance of tonal ranges, rich blacks, and deep contrasts appeal to us psychologically. It creates a connection that makes you stop and pay attention to what is being presented. 👉🏼Few things to take care of while clicking: 1. Click in RAW 2. Look for Contrast 3. Find Wider Range of Midtones 4. Check- Lines, Shapes, Textures, Patterns. 5. Review Your Clicks 6. Keep Improve Framing 7. Focus on Subject 8. Capture Landscapes For more information and tips visit my Instagram page @snehilclicks 📷 Here is the page link 👇🏼 https://instagram.com/snehilclicks?utm_medium=copy_link

  • Elegant styling tips for this Raksha Bandhan by Parika Rawal, Design Head, Madame

    The onset of various festivals and traditional celebrations is adding a positive cheer to the air. People have started shopping and celebrating festivals leaving behind the apprehension of the pandemic. However, as we all like to call it, the new normal will have a redefined approach towards styling. At Madame , we understand the constant need to change styles and recommend what is trendy, comfortable, and elegant. The upcoming festival of Rakhsha Bandhan, in India, is a beautiful festival that defines the bond between a brother and sister. People engage in shopping for new clothes, accessories, gifts - all of this with a respect to keep the traditional value of the festival alive in style. Last year most of us hardly got an opportunity to dress and celebrate, but this year we are slowly seeing positive signs of celebrating the upcoming season. We have listed some styling tips, outfit choices, and a variety of options that you can explore to make a fashionable choice to dress up for this Raksha Bandhan. Skirt paired with a crop top Skirts always add to the festive vibe and are easy to handle when paired with the right kind of tops, blouses, or shirts. You can opt for a pleated, A-line, full-length umbrella style or an ankle-length skirt. An upcoming trend is to pair skirts with collared shirts. The shirt can be a plain white one or a colour of your choice while you can go for a heavy-looking skirt. The plain shirt allows the vibrant colours or the skirt to pop out. This style, paired with the right kind of accessories and a high ponytail for your hair will make you feel comfortable at all times. Kurta with Trousers or Jeans A most common style of pairing a kurta with pants has been sought after for decades now. If you want to look traditional yet feel comfortable then this is a pairing you must try. It helps is retaining the elements of comfort, modern and classy vibe required for a festival dressing. You can complete this look by adding a bindi, bangles, and oxidized jewellery that allows the outfit to stand out while also keeping it simple and stylish. Also, if you are running short of time, then this outfit will be the easiest for you to pick. Kurtas can be straight fit, V-neck, sleeveless or three-quarter sleeves. Ethnic Maxi Dresses A full-length maxi dress is more like an urban look designed to look more traditional. It often gives an impression of a gown or a lehenga that adds its elegance through the flow of the fabric and a flared hem. It is often a minimalist look with subtle designs that adds a dash of royalty and class when worn along with jhumkas, heels, and light make-up. You can also opt for indo western ethnic maxi dresses like a self-design sleeve, woven maxi dress with an attached lining, and flounced hem. It is easy to accessorize this outfit with a good neckpiece and matching heels. A-line dresses If one really wants to stand out among others during the festival then choosing an A-line dress is a strong style statement. A solid print A-line dress with features like a V neck, bubble sleeve, flared hem, and slit on the front can give a very upbeat look to the outfit. You can also experiment with bright colours which is often a unique choice paired with long earrings and high heels. Another pattern in A-line dressing is a blouson dress that often is available in pastel, earthy and beige shades with a blouse pattern in the upper half of the dress, with a clinch on the waist a flattering fit below the waist. This look can be completed with chunky bangles, gold heels, and minimum make-up. Ethnic Jacket You can also consider a big cape over a lehenga and blouse and ditch the regular dupatta. The ethnic jacket look can also be combined with your favourite Indian saree by accessorizing it with a waistband, edgy belt, or a funky look to give it a western twist. The colour combination of pairing jackets with another outfit always adds a creative touch to the outfit. Twinning Outfits Twinning with your partner is a major trend these days and another way to style and stand out from the crowd is to coordinate your outfit with your brother’s which definitely grabs the attention of everyone around. There are a lot of twinning sets easily available which helps in defining the fun, jovial bond between siblings. You can also opt for quirky prints, cotton sets, or a theme-based outfit, designed specifically to match the taste of a brother and sister. Pastel shades like mint, pink, grey, peach have been preferred by most for indo-western outfits and abstract prints. If the weather in your location is humid and hot, you can prefer cotton Kurtis with mirror work, maxi dresses in georgette and chiffon materials. It is important to dress comfortably and the combination of pairing outfits with the right kind of footwear, jewellery, and accessories increases the elegance. If you like experimenting the key is to keep things simple including make-up by keeping the look simple and adding one bold colour either as lipstick or for your eyes. India is exposed to international culture, but the love of our country and traditional outfits cannot be overlooked. It is interesting to wear traditional outfits in the festive season with a bit of style, trend, and fashion. About Madame Madame , a women's fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In-Line with its global image, currently, Madame has 150+ exclusive stores in metros, Tier I & Tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India the brand is available in over 500+ retail outlets across the country. The brand is vended through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, Glamly.com .

  • Akhilesh Mishra - Gen X Kavi who loves to write, rap, perform and most importantly RELATE!

    What began as a keen interest for a 19-year-old is now becoming a passion-project and an important part of expressing himself. In our series of Q&A’s with budding artists, here’s exploring the life of Akhilesh Mishra who recently launched his first book ‘Hoor Ki Pari’. Akhilesh Mishra is a product of urban culture, so goes his pen name- Gen X Kavi and this is a story of a person who loves to write, rap, perform and most importantly RELATE! It all started when he was acquainted with one of his friend’s poems and thought were very cool and wanted to give writing a shot. He reminisces sitting with another friend one day as she narrated her heartbreak to him. After translating the passion project her story into a short poem and reading it to her, surprisingly so, there were tears. She actually felt every word and being astonished he kept wondering how this could affect someone so much. That’s when it hit him! Writing that relates and resonates with people is something he would love to do. When it comes to his journey so far he says “I performed in college fests and on an inter-college scale, I rapped covers, I wrote poems. And now, I’ll be a bit more candid about the grind that takes over your life when you start working in a creative industry. One thing I have to say to young creative minds out there is to follow your passion, sure, but don’t fail to understand the logistics of such a career trajectory. While it’s very true you need to give it all, you also need to make sure you fund yourselves well enough to get started. I work in IT and there’s no denying it helps me with all my creative investments. While a story that begins with ‘I had nothing back then and now it all sounds very inspiring, the reality check is a little different. In a sense, I’ve also seen people give up because they wear out too soon. And that’s why to be patient with your journey and think logically.” When he suggested having a parallel job helps, the new author also weighed in on time management. “You want your creative work to be known, you better be ready to log off your work laptop at 8 in the evening and open your personal one so you can start writing, recording, or whatever it is that you wish to pursue one day. What keeps me going is that imagery of performing in front of a crowd who are there to see me perform because they love my work.” All between amateur writing to writing more often to collaborating with friends who are artists to having a joint venture with the government of Madhya Pradesh for a rap gig, writing has been a 9-year long, steady and satisfying journey for the poet aka rapper. He published his first book this year called ‘Hoor Ki Pari’. One constant factor that delights him to write about the most is LOVE! Because of course there’s no denying it’s the most relatable thing to everybody. You love your parents, your siblings, your friends, your partner. Some love, some grow in love, some fall out of love. It’s beautiful and the simplest yet complex relatability factor that gels everyone in a way. Mishra’s book Hoor Ki Pari is inspired by Love. It was a process and practice of shaping each draft of the book with new ideas and new representations. The book is an ode to ‘That One’ woman who is revolutionary in her own way. She’s this epitome of liveliness, love, courage, strength, and all of which leads to better things in one’s life. Reflecting on the volume of work that goes behind making a song, Gen X Kavi lastly says he is grateful to have this gift that is capable of moving people. “I would like to use this space to encourage creative artists to keep going and for the audience to support creativity in any form. Because art takes courage and in today’s world a lot of artists are emerging and it’s important that their talent is acknowledged and appreciated. My message to everyone is – Be inspired. Be vocal. Be true!” If you want to order Hoor Ki Pari, right now, Here's the link https://www.amazon.in/dp/9391228283/ref=cm_sw_r_apan_glt_fabc_MT2P168V5H3QTRNHVTVN If you want to follow this talented author on Instagram just click on the link https://instagram.com/genxkavi?utm_medium=copy_link

  • Release of the Short Film 'Azadi Ke Rang' shined Independence Day

    On the occasion of Independence Day, Crescenta Productions has released a short film 'Azadi Ke Rang' in a private program in the presence of a limited number of people. "Azadi Ke Rang" is a beautiful short film that tells us that August 15 is not a holiday but the happiest day in the history of India. The producer, writer and director of this short film is Shoni Virdi. The cinematography has been done by Sumit Yende and the voice-over by Amish Pathak. Makeup done by Sangeeta Patil and composed by V. Mishra. Pratibha Single, a female constable from Beed, has played the role of Mother India in this short film, along with child actors Ashish Giri, Pranav Harjani, Ajit Tutika and other local artists from Pune. Through the short film, director Shoni Virdi has given an important message to respect the national flag of India and not to forget the people who sacrificed for freedom.

  • The Carrom Camp by the Masterstroke Academy from 3rd to 15th August had an amazing response

    A masterstroke carom academy for women and children has been started at Undri in Kondhwa Budruk, a suburb of Pune. Suhas Kambli, the senior coach of the Indian carrom team, announced the opening of the academy by hitting the striker on the carrom board and guided the players. He said, "In the past, the transport system was not the same as it is now, and even in humid climates like Mumbai, we used to practice for hours at a time with very few sports facilities," Now the situation has changed. People should take advantage of state-of-the-art sports academies. Good players should be formed in this game which increases concentration. In the past, competitors were given enough time to warm up before the competition started, which would help in mental preparation and increase the stamina required for the competition but now in all levels of carrom competitions, the contestants are brought down directly. They should be allowed to play at least two boards before the competition". "Participants must get time to warm up before entering the carrom competition". - five-time National and three-time World Cup winner Suhas Kambli. On this occasion, Pune City NCP Vice President and former Deputy Chairman of Haveli Taluka Panchayat Samiti Sachin Ghule, National Carrom Player Medha Mitkar, National Boxing Punch and Athlete Vaishali Chipalkatty, Shri Shiv Chhatrapati Award Winner Prakash Gaikwad, International Player Anil Mundhe, International Player Abhijeet Tripankar, Maharashtra Carrom Association members Ashutosh Dhodmise, Pune Municipal Carrom Team Manager Mauli Patole, Kshitij Ghule, ICF Cup Federation Panel Umpire Sandeep Adagale, Director and Deputy Director of the Academy Ganesh Adagale and Asha Bhosale were present. The Carrom Camp organized by the Academy from 3rd to 15th August to generate interest in the game of Carrom received a spontaneous response.

  • गेमिंग इंडस्ट्रीची व्याप्ती !!- आशिष राठी संचालक , अरेना ऍनिमेशन , टिळक रोड ,पुणे

    तंत्रज्ञानाचे बदलणारे सुधारित रूप आणि मनोरंजनाचे बदलते व्यावसायिक स्वरूप यांच्या कोंदणात भारतीय गेमिंग इंडस्ट्री चा सुवर्णकाळ आपण सध्या अनुभवत आहोत. नव्वदीच्या दशकात किंबहुना उत्तरार्धात ध्रुवा इंटरएक्टिव, युबिसॉफ्ट, ईए स्पोर्ट्स, नॉलेज अ‍ॅडव्हेंचर, बॅश गेमिंग आणि इंडिया गेम्स यासारख्या कंपन्यांनी जेंव्हा गेम्स तयार करणे आणि त्यांचे प्रकाशन करण्यास सुरवात केली त्या काळापेक्षा भारतीय गेमिंग उद्योगाचे चित्र खरोखरच खूप पालटले आहे, परिपक्व झाले आहे. आज भारतामध्ये २५० हून अधिक गेमिंग कंपन्या आहेत. मोठ्या, लहान आणि नुकत्याच सुरु झालेल्या अशा सगळ्या कंपन्या अधिकाधिक आधुनिक गेम्स विकसित करण्याचा मानस घेऊन काम करत आहेत. नॅसकॉमनुसार दरमहा किमान दोन कंपन्या येतील आणि दर वर्षी सुमारे ३०% टक्क्यांची वाढ याप्रमाणे हा उद्योग आज सुमारे ६०००+ कोटी रुपये उलाढाल असलेला उद्योग आहे. गेमिंग हा मनोरंजनाचा एक असा प्रकार मानला जातो ज्यात दर्शकत्व, सहभाग आणि परस्परसंवाद या तीही गोष्टी येतात. त्यात इ-स्पोर्ट्स, संगणक (पी सी) गेमिंग, मोबाईल गेमिंगचा समावेश आहे ज्याची भारतात अलिकडच्या काही वर्षांत भरभराट झाली आहे.गेम्स मधील वैविध्याच्या माध्यमातून हा उद्योग बऱ्याच अंगाने गतिशील होत आहे. गेम खेळणार्‍या लोकांच्या संख्येत मोठ्या प्रमाणात वाढ झाली आहे आणि त्यासोबतच गेमिंग इंडस्ट्री लवकरच जगभरात वार्षिक १०० अब्ज डॉलर्सची कमाई करून अग्रेसर असेल. या प्रक्रियेतून तरुण कौशल्य पुढे येत आहे आणि देशाचे प्रतिनिधित्व करण्याचा विचार करीत आहे, जी कोणत्याही देशासाठी एक अभिमानास्पद बाब आहे. भारतात विविध गेम्स ची लोकप्रियता वाढत आहे, त्याचे कारण भारतीय दर्शकांमुळे खुली झालेली बाजारपेठ असेल आणि त्या बरोबर या गेम्स ची वाढती व्याप्ती हे देखील कारण असू शकते. भारतीय खेळ बाजाराला एक वेगळे महत्व आहे आणि भारतीय बाजार प्रेक्षकांना खेळ चांगले समजून घेण्यास मदत च करतो. ७० च्या दशकाच्या उत्तरार्धात भारतातील गेम्सच्या इतिहासामध्ये पोंग, व्हिडिओ गेम्स, स्पेस इन्व्हाडर्स,आर्केड मशीन अशा खेळांची उत्क्रांती झाली आहे. डिजिटल इंटरनेटची लोकप्रियता क्रमाक्रमाने स्पर्धात्मक म्हणजेच कॉम्पिटेटिव्ह गेमिंग आणि मल्टीप्लेअर गेम्स ची वाढती लोकप्रियता दर्शवते. गेमिंग उद्योग लिंबो, ब्रॅड आणि इंडी गेम यासारख्या प्रासंगिक गेम्स मध्ये विकसित झालं आहे. २००० च्या दशकात, संगणक, मोबाइल गेमिंग आणि कन्सोलमध्ये गेमिंग उद्योग वाढत आणि विकसित होत होता. जरी, बरेच लोक गेमिंग ला एक छंद मानतात, तरीही आता काळ बदलत चालला आहे आणि ही एक अब्ज डॉलर्सची बाजारपेठ बनली आहे, जिथे विकसक आणि गेमर म्हणजे गेम्स खेळणारा देखील गेम डेव्हलपमेंट कोर्स चे शिक्षण घेऊन एखाद्या नियमित कर्मचाऱ्यापेक्षा अधिक पैसे कमवत आहे. इ स्पोर्ट्समध्ये भारताने बरेच काम केले आहे आणि भारतात हा मुबलक संधी असलेल्या वाढता उद्योग बनत आहे. येत्या काही वर्षात संपूर्ण भारतभर नवीन आणि सर्जनशील नवीन उद्योग (स्टार्ट अप्स ) सह, भारतातील व्हिडिओ गेम्स व्यवसायाचे चित्र खूप आशादायक दिसत आहे. इ स्पोर्ट्स अत्यंत लोकप्रिय होत आहेत; ज्या ज्या वेळेस ज्या ज्या ठिकाणी इ स्पोर्ट्स स्पर्धा आयोजित होतात जगभरातील लोकं त्यात भाग घेण्यासाठी येतात. गेम डेव्हलपमेंट कोर्सच्या सहाय्याने गेमिंग उद्योगात उज्ज्वल करिअर घडवण्यासाठी संलग्न शैक्षणिक पात्रता आवश्यक आहे. एरिना अ‍ॅनिमेशन टिळक रोड सारख्या संस्था गेम डिझायनिंगमध्ये अनेक प्रमाणपत्र किंवा डिप्लोमा कोर्सेस घेतात. यापैकी बहुतेक अभ्यासक्रमांसाठी किमान पात्रता १० + २ किंवा समतुल्य आहे. गेम डेव्हलपमेंट कोर्ससाठी ओळखल्या जाणार्‍या संस्थांपैकी एरिना अ‍ॅनिमेशन ही एक सर्वोत्कृष्ट संस्था आहे. एरिना अ‍ॅनिमेशन टिळक रस्ता, या संस्थचे मुख्य उद्दीष्ट उमेदवारांना पारंपारिक पद्धतीने आणि तंत्रज्ञानाने प्रशिक्षित करणे हे आहे, जे प्रशिक्षण त्यांना जगभरात कुठेही उपयोगी पडेल. हे प्रशिक्षण जागतिक अर्थव्यवस्थेच्या प्रत्येक क्षेत्रात विपुल संधींचा शोध घेण्यासाठी पुढील पिढीला सक्षम करते. या मध्ये विद्यार्थी काय शिकतात? ·गेम कॉन्सेप्ट आर्ट तयार करणे आणि मॉडेलिंग, टेक्स्चरिंग, रिगिंग आणि गेम मधील पात्रांचे अ‍ॅनिमेशन ·गेम्स साठी लागणारी कला ·गेम्ससाठी संकल्पना तयार करणे ·गेम प्रोप आणि कॅरेक्टर तयार करणे ·गेम कॅरेक्टर रिगिंग आणि अ‍ॅनिमेशन ·अनरील इंजिनवरील गेम तयार करणे ·गेम तयार करणे - मोबाइल, एआर आणि व्हीआर (युनिटी) नोकरीच्या संधी: ·गेम आर्टिस्ट ·प्री प्रोडक्शन आर्टिस्ट ·गेम कॅरेक्टर डिझायनर ·गेम कन्सेप्ट (संकल्पना) डिझाइनर ·गेम कन्सेप्ट आर्टिस्ट ·गेम मॉडेलर ·युनिटी गेम प्रोड्युसर ·मोबाइल गेम डेव्हलपर ·एआर गेम डेव्हलपर ·युनिटी मोबाइल एआर डेव्हलपर ·युनिटी डेव्हलपर अधिक माहितीसाठी आपण https://arenatilakroad.com/ ह्या संकेस्थळाला भेट देऊ शकता , व या क्षेत्रात येण्यासाठी मार्गदर्शन मिळवू शकता

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