YFLO (Young FICCI Ladies Organisation) Hyderabad Chapter organized an engaging session titled "Passion to Profession" on Friday evening at Hotel Park, Raj Bhavan Road. The event featured three influential personalities from different fields, facilitated by Arti Shah, Chairperson of YFLO.
The distinguished speakers included Mitali Patel, Co-Founder of House of Misu, Miss Malini Agarwal, Founder & Creative Director of MissMalini Entertainment and Co-Founder of Good Creator Co, and Rij Eappen, Co-Founder & COO of the revolutionary fintech startup, WYLD.
More than 150 members of YFLO attended the event to hear from these digital trendsetters who have made a significant impact in their respective domains.
Arthi Shah, Chairperson of YFLO, extended a warm welcome to the gathering, emphasizing that this unique event aimed to inspire, foster collaboration, and drive positive change. "Passion to Profession" brought together dynamic and visionary content creators from diverse backgrounds for thought-provoking discussions, networking opportunities, and idea sharing.
Influencers are widely regarded as role models and trendsetters, particularly among the youth. They embody success, popularity, and beauty in the digital realm. Arthi expressed confidence that the three invited guests would establish an immediate connection with the YFLO members.
The power of influencer marketing was acknowledged, with Arthi highlighting that it had emerged as a significant industry, projected to reach Rs 2,200 crore in India by 2025. She emphasized that 61.2% of all brands recognized the potential of influencer marketing, underscoring its remarkable impact.
During a media interaction before the session, all three influencers shared their views on government regulations. Rij Eappen emphasized the need for consultative rather than arbitrary regulations. While financial influencers already faced certain regulations imposed by SEBI, the speakers refrained from commenting on political matters.
The rise of influencers has become prominent, especially with the Rajasthan Government treating them on par with print and electronic media for issuing advertisements on welfare measures. Commenting on the observation of Social Media Day on June 30, which coincided with the session, the influencers appreciated the celebration of social media's power to connect people and transform lives.
Mitali Sagar Patel, Co-founder of House of MISU, has carved a niche as an influencer and content creator in the Fashion, Lifestyle, and Travel Industries. She has become one of the most prominent voices in fashion and beauty, ranking among the top 5 Mom Influencers on Instagram last year.
Malini Agarwal, Founder of MissMalini Entertainment, heads a leading digital entertainment network that produces valuable, multi-platform content catering to India's Internet Generation. She pioneered Indian lifestyle blogging through MissMalini.com, which has become the go-to digital destination for Bollywood, Fashion, and Lifestyle.
Rij Eappen, Co-Founder & COO of WYLD, is a luxury lifestyle influencer and a founding team member of WYLD, India's first social currency payment card. The card allows users to monetize their social networks, bringing together luxury and men's lifestyle digital content creation.
The "Passion to Profession" event provided an enriching platform for attendees to gain insights, inspiration, and valuable networking opportunities from these influential personalities.