In a bid to promote health and a pollution-free environment, fitness icon Milind Soman flagged off the "Lifelong Green Ride 3.0" from Pune. This multi-city cycling event, organized by Lifelong Online Retail Private Limited, a prominent consumer durables company, aims to encourage a healthier and eco-friendly lifestyle across various cities in India. The journey, commencing in Pune, is set to conclude in Bangalore on December 18, 2023.
Milind Soman, renowned as India's supermodel and fitness influencer, embarked on a solo cycling expedition covering an impressive distance of over 650 kilometers from Pune to Ahmedabad. Following this, he will ride an EV, the TVS iQube electric, for 100 kilometers to Bangalore. Milind has been a vocal advocate for a healthy lifestyle, previously urging people to "Fight Lazy" through the Lifelong campaign—a movement inspiring individuals to combat inertia and strive for their fittest selves. The Lifelong Freeride Cycle accompanies him on this mission, encouraging individuals to embrace an active lifestyle while contributing to environmental well-being.
Bharat Kalia, Co-Founder of Lifelong Online Retail Pvt. Ltd., expressed his enthusiasm for the Green Ride initiative, emphasizing the company's commitment to fostering a healthier lifestyle and environmental sustainability. "The Green Ride serves as a powerful testament to our dedication towards these goals, and we are proud to collaborate with Milind Soman in spreading this message across the nation," he stated.
Milind Soman commented on the occasion, saying, "I am thrilled to be a part of the Green Ride initiative for the third consecutive year. This campaign resonates with my belief in the transformative power of fitness and its positive impact on both personal well-being and the environment. Let's come together and make a difference by choosing an active lifestyle and contributing to a cleaner, greener world."
As part of the Ride, Milind encourages families to participate in the "Ride with Family" initiative, allowing Lifelong customers to join him on the ride. He will also engage with school children in Bangalore and Pune during the journey.
The Green Ride 3.0 will traverse multiple cities, covering diverse terrains to symbolize the collective effort needed for a healthier planet. Lifelong and Milind Soman invite everyone to join this movement, promoting fitness, environmental consciousness, and the pursuit of a healthier, sustainable future.
Milind will also cover a distance of 100 kilometers on the TVS iQube Electric, promoting the environmentally friendly mode of transport—electric vehicles. Saurabh Kapoor, VP – Marketing, EV Business Unit, TVS Motor Company, highlighted the partnership's commitment to a greener tomorrow.
Wellman, the vitamin supplement brand, Pristine, the real estate developers focused on sustainable living, and Gujarat Tourism are the other partners for the Green Ride Season 3. Together, they contribute to the vision of a healthier, sustainable future through this unique initiative.