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Love is love: Bewakoof celebrates Pride month with a limited edition collection launch

Youth brand Bewakoof, one of the fastest-growing D2C brand has released their extensive #Pride collection of all-gender footwear and apparel in Pride-inspired colours, such as the cozy, rainbow-patterned Disco Stripes Slide. The company proudly supports the LGBTQ community and celebrates individuality as they launch a special limited edition Pride collection on their platform

After all, Love is love and it is 2021 where one should be free to love without any inhibitions or fear.

The collection includes apparels, footwear, backpack and mobile covers available in expanded sizing — sizes XS-2X — making this a truly inclusive

offering. The price ranges from Rs,199 to Rs,899/. launched in 2012 by Prabhkiran Singh that has emerged as one of the fastest-growing youth brands and is backed by marquee investors like IvyCap and Investcorp. The company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million. The Company currently has a revenue base of Rs 250 crore and aims to touch Rs 1,000 crore by 2024.

Prabhkiran Singh, CEO & Founder Bewakoof says, “As a brand, Bewakoof stands for equality and respect. Inspired by our brand ethos, we decided to launch a specially curated Pride collection to celebrate and honour the LGBTQ+ community. The LGBTQ+ community in India is slowly finding acceptance (much needed and deserving) in the social fabric of our country, but a lot more yet needs to be done, to create awareness and foster an environment that normalises conversations around LGBTQ. This is just the start and the month is just an excuse. There is an entire pipeline of Pride products throughout the year”, he adds.

The Company recently announced its association with one of the most promising actors in the Indian Hindi film industry Rajkummar Rao. Rao who will be seen across campaigns promoting the brand has also shot for the Pride campaign which is going live with the collection launch.

So, this month embrace Love & Empathy & Celebrate your friends and loved ones irrespective of their orientations.

Check out the PRIDE Collection:

Price ranges from Rs,199 to Rs,899/- --

About Bewakoof, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.

The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu,

Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casual wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram. Bewakoof is backed by Investors like Ivycap & Investcorp.


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