Is Media Law a red-carpet event?-Arunima Jha
Media Law sounds really glamorous but it’s not like all red-carpet events. Sadly, no red-carpet event for us; we generally don’t get invited to those.
My work involves structuring deals and looking out the contract for distribution in the same way that you would try and finance the projects. Chances are if you look at all those little icons on your phone, many of them I would have already worked with. I also do a lot of work in the music space and an awful lot in the advertising space.
You really need to have a great knowledge of the industry itself. The media industry is not a very organized industry as telecom or any other industry and sometimes it’s hard to find finance for content production. I think the other thing that’s really interesting in this region is that we have people from numerous languages and different cultures, so as a content creator that means finding more distribution outlets & that’s something that we’re already doing really well in Indian Media Industry.
Most of my work is transactional so I generally tend to work on contracts, but the more interesting stuff is the regulatory stuff i.e. what can I say and what I cannot say. I do a lot of at-work advertising so we will be looking at the ASCI rules and the CPA, and CCPA to interpret a particular matter. And that to me is more interesting because it is very nuanced and reli