Hyderabad, July 23, 2023 – The highly anticipated third edition of Style Tatva, the fashion and lifestyle exhibition organized by FICCI Ladies Organisation (FLO), concluded with resounding success on Sunday at Hitex. Showcasing 240 exhibitors and a special FLO initiatives pavilion, the event celebrated exquisite craftsmanship, including the rare art of Telia Rumals, among various other unique offerings.
Ritu Shah, Chairperson of FLO, expressed delight at the event's ability to bring Telia Rumal into the limelight and garner recognition for this dying craft. The exhibition witnessed an impressive footfall of over 9.5 thousand visitors, demonstrating the growing appreciation for traditional arts and crafts.
The exhibition's highlight was the presence of Mr. Bhaskar, Sarpanch of Puttapaka village, the center for Telia Rumal craft. He shed light on the challenges faced by the craftsmen from Puttapaka and Koyyalgudem villages who produce Telia Rumal Fabric worth Rs 5 crore each month but struggle with marketing, design intervention, online promotion, and financial support. Approximately 1000 families depend on this craft, and they seek support from the government, including interest-free loans, to sustain their livelihoods.
Among the distinguished guests, Smt. Vijayalakshmi Gadwal, the Mayor of Hyderabad, graced the event with her presence. The Mayor explored various stalls, showing keen interest in shopping for herself. Enthusiastic visitors recognized her and sought photographs, a request she gladly obliged.
FLO takes pride in its partnership with the G-20 Empower initiative, offering two crucial platforms for women. "Mentor Women" aims to promote entrepreneurial diversity and equity, encouraging women to join the Women Entrepreneurship Platform (WEP). On the other hand, "Tech Equity" empowers women across different domains with digital and financial literacy, technical skill development, and core skill enhancement, empowering them to thrive in the digitized world.
The exhibition also featured JIY0, a project supported by the Asian Heritage Foundation and the World Bank, showcasing decorative and utility items made from sikki grass, a product available in Bihar, alongside other stunning exhibits.
The event further delighted visitors with the grand spectacle of a four-kilogram edible cake, designed in the shape of a butta (bag) by Araga, along with a captivating display of designer clothes and exquisite jewelry.
Shiv Narayan Jewellers, a Hyderabad-based jeweler, stole the show with eight Guinness World Records under their belt, showcasing awe-inspiring pendants and jewelry pieces that earned international recognition.
Style Tatva Exhibition not only celebrated artistry and craftsmanship but also highlighted the importance of empowering women, nurturing traditional skills, and embracing technological advancements for a brighter and more inclusive future.
About FICCI Ladies Organisation (FLO)
FICCI Ladies Organisation (FLO) is a leading organization committed to empowering women and promoting their economic and social well-being. Through various initiatives and events, FLO plays a pivotal role in fostering entrepreneurship and driving positive change in society.