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FLO,culminated an unforgettable fashion show in Srinagar,marking the first of its kind in 37 years.

The FICCI Ladies Organisation (FLO) Hyderabad Chapter made history by hosting the largest delegation to the picturesque landscapes of Jammu & Kashmir. The four-day retreat, organized by FLO, culminated in an unforgettable fashion show in Srinagar, marking the first of its kind in 37 years.





Under the dynamic leadership of Ms. Ritu Shah, Chairperson of FLO Hyderabad, a 130-member delegation embarked on a remarkable journey that showcased the beauty and cultural richness of this enchanting region. The retreat, held in Gulmarg and Srinagar, served as a reminder that Kashmir is not just a destination; it is a timeless experience and a natural masterpiece.



The journey commenced with an enchanting evening of Sufi music and mysticism at The Khyber in Gulmarg, setting the tone for an unforgettable experience. As the retreat continued, the members ventured on the world-famous Gondola ride in Gulmarg, offering breathtaking panoramic views of the surrounding mountains. Evenings were filled with networking, games, and team-building activities, fostering camaraderie among the delegates.





On the third day, the delegation explored the captivating city of Srinagar and visited the renowned Artisan Art & Culture Center, celebrated for its exquisite handicrafts, including Kashmiri carpets, shawls, and papier-mâché products. A serene shikara ride on the Dal Lake followed by a high tea at The Lalit Grand provided a glimpse into the region's tranquility and beauty.



The grand finale of the retreat was a historic fashion show in Srinagar, where the FLO delegation had the privilege of witnessing the work of the iconic fashion designer, Varun Bahl. Under the title "A Love Letter to Kashmir," this fashion extravaganza was a fusion of two worlds set against the stunning backdrop of Kashmir's landscapes, vibrant cultures, and rich heritage. Dignitaries and officials from the Jammu and Kashmir Culture and Tourism Ministry graced the event, making it a truly momentous occasion. The show marked a significant historical milestone, as it was the first fashion show in Srinagar in 37 years.





The retreat concluded with a visit to the historic Jama Masjid in Srinagar, allowing the delegates to immerse themselves in the rich cultural heritage of the region before bidding farewell to the breathtaking landscapes of Jammu & Kashmir.

In summary, the FLO Hyderabad Chapter's retreat to Jammu & Kashmir was not merely a journey but an immersion into the soul of this magnificent region. The grand fashion show in Srinagar, a rare event after decades, etched a new chapter in the history of the region's cultural and fashion landscape. FLO Hyderabad, under the exemplary leadership of Ms. Ritu Shah, continues to set new benchmarks, promoting women's empowerment, cultural exchange, and creating historical moments that will be remembered for generations to come.

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