European influencer management platform Promoty OU Inks JV with IMP Marketing Services

Promoty OU, a European Influencer Management Platform based in Tallinn, Estonia, has formed a joint venture (JV) with IMP Marketing Services to introduce its products and services in India and Southeast Asia. As part of the JV, Promoty OU will own a 40% stake in the new joint venture and licence their platform to IMP Marketing Services.

Promoty offers an innovative platform where brands can filter the database of influencers by their statistics, audience age, location, and other demographical aspects. Brands can further check detailed insights for every influencer in the world concerning followers’ growth over time, previous collaborations, interests, similar profiles and notable followers. This automated process makes the interaction between influencers and brands considerably more efficient and effortless.