Apexx Media Relaunches Brand as AMBC, Strengthening Focus on Global Markets

Apexx Media, a leading brand strategy and communications firm, has officially relaunched its brand with a refreshed identity ‘AMBC’(Apexx Media Brand Creators) and a new logo symbolising an upward arrow—representing its mission to elevate client reputations to a level where competition becomes irrelevant.

Founded on 1 January 2017, Apexx Media completes nine years of operations, marking a significant milestone in its journey of adding a distinctive “X-factor” to brand value through strategic communication and reputation-led growth. Over the years, the firm has successfully served 500+ clients across diverse industries, helping them define, strengthen, and sustain their brand positioning in competitive markets.

Apexx Media Relaunches Brand as AMBC, Strengthening Focus on Global Markets

With a growing international footprint, AMBC works with clients and associate partners across Singapore, Hong Kong, the UK, the US, and Brazil, reinforcing its long-term vision of global expansion.

The relaunch reflects the evolution of AMBC  from a traditional PR firm into a reputation and communication advisory with a global outlook. As brands today operate in increasingly complex and competitive environments, our focus is on building long-term credibility, strategic visibility, and influence across markets. The new identity strengthens our commitment to delivering responsible, insight-driven communication solutions for leaders and organisations aiming to grow beyond borders,” Poonam Mahajan, Founder & Director, AMBC

The agency is widely recognised for its expertise in Brand Strategy and Crisis Communication, offering organisations a structured and credibility-first approach to reputation management and public relations.

Commenting on the relaunch, Poonam Mahajan, Founder & Director of AMBC, said: “In the era of digital PR, while embracing new-age communication strategies, we remain deeply rooted in traditional brand growth principles. We don’t chase media coverage; we build credibility. Reputation isn’t created overnight—it is earned through consistent and strategic communication. As part of its expansion strategy, AMBC has also entered the domains of media buying and outdoor branding, broadening its service portfolio to provide end-to-end communication and visibility solutions for brands seeking both credibility and scale.

With nearly two decades of industry experience, Mahajan has led the agency in delivering integrated communication strategies that align business objectives with compliant and sustainable brand narratives. AMBC’s offerings include marketing-compliant brand strategy, public relations, media relations, and crisis preparedness frameworks, designed to protect and enhance brand reputation across stages of growth.

The relaunch signals AMBC’s renewed commitment to helping brands navigate complex reputation landscapes while building long-term trust with stakeholders-locally and globally.

About AMBC (Apexx Media Brand Creators)

AMBC (Apexx Media Brand Creators) is a strategic brand communications and reputation management firm specialising in brand strategy, public relations, and crisis communication. Founded in 2017, the firm works with organisations across industries to build, protect, and strengthen brand credibility through structured, long-term communication strategies.

With a strong focus on reputation-led growth, AMBC delivers integrated communication solutions that include marketing-compliant brand strategy, media relations, crisis preparedness, and public relations advisory. The firm is known for its credibility-first approach, helping brands establish authority rather than short-term visibility.

Headquartered in India, AMBC works with clients and associate partners across Singapore, Hong Kong, the UK, the US, and Brazil, supporting organisations in navigating complex communication environments and building trust with key stakeholders at both national and global levels.