In the realm of environmental activism and eco-friendly entrepreneurship, Anindita Chaudhuri stands out as the founder of Ecoserve—a trailblazing brand with a mission to create sustainable, made-in-India handicrafts that empower women and revive the rich culture and heritage of the country.
An environmentalist and ecopreneur, Anindita is not only the State President of WICCI, Maharashtra Sustainable Business Council but also holds the prestigious role of National Advisory G100 for Fashion and Textile. Her journey is adorned with the titles of author, international speaker, and integral contributor to G20 Sustainable and Resilient Communities, along with being the recipient of numerous prestigious awards.
Her journey is adorned with the titles of author, international speaker, and integral contributor to G20 Sustainable and Resilient Communities, along with being the recipient of numerous prestigious awards.
Commencing her professional journey as a senior advertising and PR professional, Anindita's entrepreneurial venture, Eco Serve, took flight in 2017. Driven by a passion for education, she has been inspiring young minds with her informative green workshops. As a CII-authorized green consultant, Anindita extends her expertise to schools, corporates, hotels, and establishments, providing solutions on waste management and other green concepts to reduce carbon footprints.
Eco Serve has garnered accolades such as the Nari Shakti Puraskar, recognizing Anindita as one of 'The 50 Most Influential Women in Maharashtra 2020,' the Woman of Substance Award 2020, and the Entrepreneur Excel Award for the Best Social Entrepreneur of the Year 2021.
The Global Woman Achievers Award and the PIFA Award for Outstanding Ecopreneur and Achiever in 2021 further underscore the brand's commitment to eco-friendliness. Anindita's efforts have been acknowledged with the Surya Siddhi Excellence Award in Environmental Welfare, gaining entry into the Golden Book of World Records. Notably, she received the Bharat Gaurav Samman from the grandnephew of APJ Abdul Kalam and the Champion of the Earth Award from the House of Parliament UK.
Anindita's childhood love for nature evolved into a lifelong passion, leading her to a pivotal crossroads when her children turned five. Choosing to follow her heart, she embarked on a new path, founding Ecoserve. Through extensive travels to remote tribal villages, Anindita identified unique tribal art forms, providing a platform for artisans to showcase sustainable products. Ecoserve's range includes beautifully handcrafted bags, coasters, mats, baskets, and stylish items made from natural fibres. Recognition from influential figures like Tina Ambani and Sharmila Tagore, coupled with media coverage in major newspapers, speaks to Ecoserve's impact on environmental preservation and women's empowerment.
Ecoserve's unique selling proposition extends beyond products to consultancy services for corporates, hotels, and schools, focusing on reducing carbon footprints and efficient waste management. Upholding and reviving dying handicrafts and art forms is at the core of their ethos, with a commitment to fair wages and the employment of underprivileged women.
Despite their success, financial challenges loom large for Ecoserve as a bootstrapped startup without external funding. Anindita faces the pressing need for large orders to support grassroots-level workers, coupled with the challenge of securing liquid cash for raw materials and labour costs. Scaling up sales and product volume requires overcoming the hurdle of hiring more employees and acquiring larger storage spaces, demanding a substantial initial cash investment.