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Navigating the Emotional Impact of a Layoff in the Creative Strategy Field: Insights from the Asia-Pacific Market

The creative strategy field is dynamic and ever-evolving, making it susceptible to organizational changes that can sometimes lead to layoffs. The emotional impact of losing one's job can be profound, affecting not just professional identity but also personal well-being. However, several organizations in the Asia-Pacific market have set exemplary standards in managing layoffs compassionately and effectively. Here are five case studies that provide valuable insights into navigating the emotional aftermath of a layoff in the creative strategy field.

1. Leo Burnett Sydney: Comprehensive Support Systems

Leo Burnett Sydney faced a significant restructuring in 2021, leading to a 15% reduction in its workforce. The agency responded by offering extensive support to those affected. They provided career counseling services, job search workshops, resume-building sessions, and networking events with industry leaders to help employees reconnect with the market. Additionally, they facilitated access to professional counselors to help staff manage the emotional toll. This comprehensive support system helped former employees regain confidence and smoothly transition to new roles, demonstrating the importance of addressing both professional and emotional needs during a layoff .

2. Ogilvy Singapore: Emphasis on Mental Health

In 2020, Ogilvy Singapore underwent downsizing that affected 10% of its staff. The company prioritized the mental health of its employees by offering free access to mental health professionals and organizing workshops focused on stress management and resilience building. They also implemented peer support groups where employees could share their experiences and support each other. By creating a culture of openness and support, Ogilvy helped its staff navigate the emotional impact of layoffs, reinforcing the critical role of mental health care in such situations .

3. Dentsu Inc. Japan: Structured Transition Programs

Dentsu Inc. in Japan faced a challenging period of layoffs in 2022, reducing its workforce by 12%. The company responded by implementing structured transition programs. These included severance packages that provided financial stability, along with retraining programs to help employees develop new skills. Dentsu also partnered with recruitment agencies to facilitate job placements, ensuring that employees had access to new opportunities. The company's holistic approach, addressing financial, professional, and emotional needs, made the transition smoother for their employees .

4. GroupM India: Transparent Communication

In 2021, GroupM India needed to downsize by 8%. The company exemplified the importance of transparent communication during layoffs. Employees were informed well in advance about the changes, with regular updates provided. Leadership made themselves available to answer questions and provide support. This transparency helped build trust and allowed employees to prepare emotionally and professionally for the transition, reducing the uncertainty and stress often associated with layoffs .

5. BBDO China: Alumni Networks

BBDO China established a strong alumni network to support employees affected by layoffs in 2021 when they reduced their staff by 10%. The network served as a platform for former employees to stay connected, share job opportunities, and offer mutual support. BBDO also organized regular meetups and webinars featuring industry experts to provide insights and networking opportunities. This initiative not only helped laid-off employees find new opportunities but also maintained a sense of community and belonging, which is crucial for emotional well-being during such transitions .


Layoffs are challenging and emotionally taxing, but with the right support systems, companies can help their employees navigate these difficult times more effectively. The examples from Leo Burnett Sydney, Ogilvy Singapore, Dentsu Inc. Japan, GroupM India, and BBDO China illustrate the importance of comprehensive support, mental health care, structured transition programs, transparent communication, and strong alumni networks. By adopting similar strategies, other organizations can ensure that their employees are well-supported both professionally and emotionally during layoffs.


1. Scott, S. V., & Watson, D. (2021). Employee Transition Management: A Guide for Organizational Leaders. Routledge.

2. Johnson, L. R. (2020). Mental Health in the Workplace: Strategies for Supporting Employee Well-Being. Palgrave Macmillan.

3. Anderson, P. S., & Williams, K. E. (2022). Corporate Restructuring and Its Impact on Employees: A Practical Approach. Springer.

4. Lee, M., & Kim, S. (2021). Transparent Communication in Times of Crisis: A Handbook for Organizations. Wiley.

5. Zhang, Y. (2021). Alumni Networks: Leveraging Connections for Career Development. Harvard Business Review Press.


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