Fuji Media Expands its Creative Footprint with a Star-Studded Entertainment Collaboration

From building digital narratives in Dehradun to creating content at one of the city’s biggest entertainment platforms, Jagriti Tandon is taking Fuji Media into a new creative chapter.

Dehradun: Some collaborations are projects. Others become milestones. For Jagriti Tandon, Founder & CEO of Fuji Media, the association with the 11th edition of the Dehradun International Film Festival (DDNIFF) was a little bit of both.

In 2026, Fuji Media has been steadily expanding its creative footprint, exploring spaces where social media, storytelling, entertainment and live experiences converge. Its association with DDNIFF as the Creative and Social Media Partner offered the agency an opportunity to step into the fast-paced world of entertainment and create content around some of the industry’s most recognisable personalities.

From capturing the energy of the festival to creating and amplifying content in real time, the Fuji Media team found itself at the intersection of celebrity, cinema and digital storytelling. The event brought together names including Gauri Pradhan, Hiten Tejwani, Arjun, Mukesh Rishi, Deepak Parashar, Rajesh Tailang, Raajan Modi, Hemant Pandey and Shweta Tripathi, among several other notable personalities.

The collaboration also brought a moment of recognition for Fuji Media, with the agency being awarded by Smt. Madhu Bhatt, State Minister, Uttarakhand, and Mr. Rajesh Sharma, Director, DDNIFF — adding another meaningful milestone to its growing journey.

For Jagriti, however, the experience went beyond the agency’s digital role. She also stepped into the spotlight as the host for the event, bringing together two worlds that have always been close to her — storytelling and the stage.

“Opportunities like these remind me why I started Fuji Media in the first place — to create, to tell stories and to be part of experiences that are bigger than just social media. Working with such an incredible line-up of personalities and getting the opportunity to capture their presence digitally was a fantastic experience for the entire Fuji Media team. And personally, being able to host the event made it even more special,” says Jagriti Tandon.

Built around the belief that every brand has a story waiting to be told, Fuji Media has grown into a creative agency offering services across social media management, content creation, influencer marketing, performance marketing, branding, PR, photography and video production.

This association demonstrated another side of the Fuji Media — the ability to think on its feet, work within the energy of a live entertainment environment and translate moments into digital stories almost as they happen.

But perhaps the more interesting story is what this represents for Jagriti herself.

From building a creative venture out of Dehradun to working across entertainment, hospitality, events and lifestyle, her journey reflects the changing creative ecosystem of the city. The boundaries between creator, storyteller, host and entrepreneur are becoming increasingly fluid — and Jagriti appears comfortable navigating all four.

At DDNIFF, she moved seamlessly between being behind the creative process and in front of the audience. It was a fitting reflection of the philosophy she has built Fuji Media around: creativity is not just about creating content; it is about creating experiences, finding the story within them and giving that story a life of its own.

For Fuji Media, the spotlight at DDNIFF may be one milestone in a larger journey. For Jagriti, it is another reminder that sometimes the best stories are the ones you get to create while living them.