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Danube Home Mad Red Sale - announces the 4th edition of its Biggest Sale of the year

Danube Home Online, the home furnishings and home improvement division of Danube Group, today announced the launch date for the fourth edition of its Mad Red Sale in GCC countries, at discounts of up to 90%, 1 AED offers, and daily flash deals on more than 10,000 products.

The Mad Red Sale is Back with yet another season, as the biggest ever online sale on the Danube Home Website. It will be one of the largest assortments of home decor and home furnishings to be held simultaneously in several regions of the GCC countries on the Danube Home Network from November 18, 2022, to November 30, 2022. Prices of nearly 10,000 online products will be discounted for the shoppers and bargain hunters giving them a time and money-saving experience.

On this 4th season of the Mad Red Sale, the team has worked tirelessly to orchestrate the sale teaser in the middle of the dunes in the Dubai Desert with fiery performances showcasing how incredibly good the sale is.

Each Season of the Mad Red Sale Campaign has a new concept, the managing director of the brand promoted the previous season of the Mad Red Sale with hydro performers jumping and flipping through the air doing daring gravity-defying water stunts. Each season The Mad Red Sale gets better and bigger with innovative and new concepts.

This year at Danube Home was all about revamping the online application to handle the increased influx of visitors to make it more user-friendly, seamless, and fast for a high-end shopping experience. Moreover, it has stocked up and allocated additional resources to handle the expected delivery rush as the company anticipates a massive booking rush through its e-commerce website. Danube Home Online App is created and designed with customer experience in mind to make shopping for your home easier than ever. It is committed to a consistent customer experience so that the customers can complete their purchases anywhere and anytime.

The brand is devoted to making its customers feel contented by incessantly catering to them with home shopping experiences at reasonable prices. The homegrown brand Danube Home has a large scale of great quality products, with the newly launched ‘My Garden’ Collection featuring an extensive range of garden accessories and furniture at economical prices.

The Product portfolio of Danube Home spreads across a wide range of Living Room, Bedroom, and Outdoor furniture such as Sofabeds, TV Units, Bedsets, Garden Accessories, Gazebos and BBQs, Modular Kitchens, Home Interior Décor Products, Carpets, Wall panels, Curtains, Window Blinds, Chandeliers, Parquet Flooring, Floor Tiles, Ceramic Wall and Sanitary-Ware.

Moreover, it has a dedicated online warehouse with a committed staff and fleet to process all the online deliveries on time to its customers at their doorstep. This year they have thoroughly maximized and improved their last-mile delivery efficiency and added more vehicles for quicker and more convenient delivery because their end goal is to keep customers satisfied.

Constant ever-growing and upgrading, efforts have made Danube Home one of the most popular brands for home furnishing and interior designing solutions in the region. It ensures quality products that are durable and long-lasting. Moreover, they are committed to the most gratifying after-sales services with easy returns.

The entire campaign will run online through where customers from across the region, including UAE, Oman, Bahrain, Qatar & Kuwait, and order online rest will be taken care of by Danube Home.

"I am pleased to announce that we are back with the launch of the 4th Edition of our biggest annual sale as we prepare for the upcoming holiday season." Adel Sajan Group Managing Director of Danube Group, says. "On realizing the necessity to keep pace with the emerging e-commerce trends, we dedicated ourselves to providing our customers with a hassle-free online shopping experience so that they can complete their purchases anywhere and anytime at an affordable price. Participation in this biggest online sale will allow customers to buy the products with just a few clicks from the comfort of their homes. " He further added.

No other furniture retailer has announced a sale promotion of this kind, with prices so low and exclusively online.

Sayad Habib Director – Of E-commerce, Franchise & Business Development says “The Danube Home online mega sale is launching all across the GCC to offer heavy discounts on more than 10,000 products before the festivities begin. On this 4th edition of Mad Red Sale, we are back with offering the best quality products and exceptional customer experience. This year our team has worked tirelessly to give our service a brand new makeover by further upgrading the quality and expanding our product range. Moreover, we have boosted our technological approach for our newly revamped e-commerce App to deliver a seamless, personalized shopping experience and customer service. We aspire to transform your house into a home by offering quality, affordability, and an extensive range of essentials at affordable prices”.

With a 48-hour delivery time, shoppers can choose from a range of payment incentives - including the "buy now, pay later" option, either by credit card or through other online channels. The entire process is seamless and touchless.

Editor’s Notes

About Danube Group

Danube Group is a Dubai-based diversified business conglomerate with interests in building materials, home décor, and real estate development. Established in the year 1993 by Founder and Chairman Rizwan Sajan – a Non-Resident Indian (NRI) entrepreneur. Danube Group has achieved a US$1.3 billion (Dh5 billion) annual turnover in 2019.

The group’s flagship company, Danube Building Materials FZCO, is the largest supplier of quality building materials in the Gulf Cooperation Council (GCC) countries. It provides more than 25,000 products in stock and in-house value-added services in all of its multiple sets of showrooms across the Middle East region, India & Africa.

The company operates from its head offices in JAFZA with logistic facilities across the region which amounts to 5 million square feet and includes a kiln drying facility, a factory, and the warehouses of the group.

From a small trading firm, Danube has grown into one of the largest building materials companies in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Qatar, and India, in addition to procurement offices in China and Canada.

Danube Home is one of the largest home décor retailers in the GCC with a growing footprint across the region. And, Danube Properties is one of the largest private real estate developers in Dubai with a portfolio of 6,194 units in 14 projects, worth Dh4.5 billion. It has delivered 7 out of the 14 projects in six years.

It also has a team of 1,800 plus people working across strategic locations across the GCC and India.

About Danube Home

Danube Home is a leading home improvement and home furnishing retail brand with a strong, vibrant & and ever-growing presence in the Middle East, Gulf Region, and the Indian Sub-Continent. Danube Home is known for its unwavering commitment to the highest standards of customer service, unmatched quality, strikingly beautiful designs, and innovative retail services.

Starting as a single showroom in Ras Al Khaimah in 2008, Danube Home has grown into the region’s favorite destination for home interior solutions because the company has successfully captured and blended the quintessential spirit of craftsmanship and design into its bewildering range of products. Today, Danube Home is offering more than 50,000 products across 16 product-specific categories. The company has 17 showrooms and more than 5 million square feet of logistics and warehousing space.

Danube Home showrooms are strategically present on major thoroughfares and in shopping malls across the Gulf Region. The company has expanded its presence beyond the sandy dunes of the Gulf by establishing its first showroom right in the heart of India. In the UAE, Danube Home has showrooms in Al Barsha, Deira, Sheikh Zayed, Sharjah, Ras Al-Khaimah, Fujairah, Al Ain, and Abu Dhabi. It also has 7 showrooms in Oman, and 1 showroom in Bahrain.

The product portfolio of Danube Home includes Luxury Sanitary-ware, Ceramic Wall & Floor Tiles, Parquet Flooring, Elegant Curtains, Wallpapers, Window Blinds, Chandeliers, Carpets, Home Decors, hardware Tools, Ceiling, Doors, Paints, Decorative paints, Wall panels, Garden & Outdoor, Furniture, Garden Accessories, Gazebos, Pergolas, Modular Kitchens and many more building materials and home interior products.

Since its inception, Danube Home has been at the forefront of innovation and cutting-edge retail services. The company offers free interior design services that take customers on a transformative journey where customers can experience their conceptual designs being turned into an unmistakable reality. aims to become the number one online shopping destination for all home products in the region.

It also has the ‘Ahlan’ loyalty program that allows customers to get points when shopping at Danube Home and redeem them on their future purchases. Customers can also download the Ahlan app to be the first to know about exclusive discounts and promotions.

Danube Home is ranked among the top retailers in the Gulf Region, which has been growing at an average of 25% growth rate since 2011. Furthermore, it's also a recipient of many prestigious awards and remains a motivating workplace for the best talents in the region.


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