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Ashish Patel, 36, is an Environmentalist at heart residing in Parnera town in Valsad district of South Gujarat. He works as a Senior Executive in the Quality Control Department at pharmaceuticals giant Sun Pharma plant in Silavasa. Parnera has historic, spiritual and religious significance. Parnera Hill once had a fort erected in the 15th century, later captured by Sultan Muhamad Shah Begda. Later in the sixteenth century, the Portuguese of Daman conquered it and later during the Peshwa era, Chatrapati Shivaji Maharaj gloriously visited Parnera Fort on his way back from Surat. The hilltop is blessed with temples of Deity Kali Mata, Deity Ambika (Chamunda) Mata and the great Lord Shiva. It also possesses a mosque of Chand Pir Baba Dargah. Today, nearby people visit it for hiking, trekking, recreational, spiritual and religious purposes from nearby localities. Ashish was visiting the Parnera hilltop once in 2016 along with his companions and got an idea to take the onus of tree plantation to enrich biodiversity. From 2017 he started executing the idea and his efforts made him enlarge the group with members from nearby localities. Every Sunday he spends three hours digging the soil, ploughing, planting sampling, watering the saplings and trees and cultivates the varying portions of the hilly area. When the locals request him to visit their place for tree plantation he happily agrees. His five years of endurance has made 700 trees live which includes categories like Neem, Bamboo, Mango among varying others and he plans to plant 150 saplings annually. He likes to call his group Swatch Bharat. His friends join him in carrying water in cannons, digging, ploughing, bringing saplings and contributing in varying ways as Climate Warriors. Apart from tree plantation, Ashish is involved in other social activities as well. He distributed food and groceries to the needy in the 2020 lockdown and also arranged for an oxygen cylinder for a Covid-19 patient with the help of an affiliated NGO. “I want the future generation to have a green pollution-free zone in my locality and that’s my only motive and inspiration to carry out this task. I am grateful to the people who accompany me on Sunday mornings for this selfless activity and contribute happily. Climate change is for real. The 13th Goal of UN SDGs which is Climate Action is something we all need to consider and give a thought to ourselves and our future generations. Tree plantation is one of the tasks we can do. But other things like reducing plastic usage, waste management, recycling among others can also be considered by the responsible thought process citizens and everyone can make difference through their efforts. My thought-process is simple – plant trees, inspire others through actions and make a small difference”, states Eco-Warrior Ashish Patel. The best time to plant a tree was twenty years ago. The second best time to plant a tree is today.

Riding on the back of stellar performances by companies like Tata, Adani, SBI and Reliance, India’s market capitalization to GDP ratio in FY21 is higher than the long-term average of 77% Indian companies have had a strong showing in recent months despite the resurgence of the COVID-19 pandemic. The market capitalization of BSE firms hit $3 trillion in May following a splendid performance by companies like Reliance, Infosys and Tata. Additionally, the market capitalization to Gross Domestic Product (GDP) ratio hit a decadal high of 103.47%. The contraction of the economy seems to have left Indian companies unfazed as they continued to rally. Eight companies added a total of Rs 1.39 lakh crore to their market valuation as the stock market made valuable gains. Reliance Industries Ltd, Tata Consultancy Services and Infosys were the top gainers as their market valuations rose to Rs 13,28,049.94 crore, Rs 11,63,018.74 crore and Rs 5,98,604.10 crore, respectively. Other gainers include HDFC, Adani and SBI . The shares of the nation’s top lender jumped to new highs, pulling its market capitalization to just 4% short of the Rs 4 trillion marks. Owing to a strong quarterly performance, SBI stocks have gone through the roof, registering an increase of 21%. The bank’s excellent record during the pandemic has surprised many, especially foreign institutional investors who may be looking to invest in it. Riding on a spectacular wave of recent successes is the Adani Group . Its shares blew past the benchmark index in May and resulted in the group’s market capitalization crossed the trillion mark and hit Rs 1.52 trillion. The group’s market cap has almost doubled since the new year began and witnessed a jump of at least 6.5 times in market capitalization since the pandemic hit in March 2020. Riding on the back of stellar performances by companies like Tata , Adani, SBI and Reliance , India’s market capitalization to GDP ratio in FY21 is higher than the long-term average of 77%. Interestingly, BSE’s record market capitalization comes at a time when FIIs have been letting go of Indian equities. The sudden change in fortune is sure to draw the attention of potential investors as the market comes around.

It's not the session -It was just the Mountains & a few of us! As a Team Stay Featured, it was an amazing session, in Marathi, where we had Mr Ruturaj Agawane, as our Guest. We had a time of our lifetime - talking about trekking, a bit to reach a little higher up, gasping for breathing yet singing the most melodious songs, and then almost rolling down these slopes to reach the homes through Instagram live. Ruturaj answered a lot of tricky questions related to trekking, mountaineering, rock climbing, and maintenance of our real heritage, Sahyadri. He appreciated performances by Karandeep Singh and Ankit Khatri and wished them all the best for a bright future. Ruturaj was extremely active while responding to a lot of challenging questions raised by Writer and Poetess Shiddat, at the end of the live session. Ruturaj Sir, we are waiting for you, right after this lockdown ... If you want to rewind the memories of today's session : Part 1 of 2: https://www.instagram.com/tv/CP0oulSDLO9/?utm_medium=share_sheet Part 2 of 2: https://www.instagram.com/tv/CP0wamBDwa7/?utm_medium=share_sheet For more updates, Don't forget to follow an official page of bucket list adventures https://www.instagram.com/bucket_list_india/

Margo, one of the oldest neem beauty soaps, from Jyothy Labs, is celebrating 100 years of its existence. Its authenticity and heritage value are what resonates with not just its older loyal customer base, but also with today’s youth, where the new normal is all about seeking goodness from Mother Nature’s abode. A campaign that the agency had been planning in anticipation of the 100 years, released a film that is an ode to the 100-year beautiful journey of Margo - as the bar of soap was passed down from generation to generation, capturing detailed nuances of each era. Right from the black n white 20s, through 1947 as an independent India, to the polka dots and the puff sleeves of the 1970s, all the way to today’s 2021. The campaign does justice to the idea through various media starting from the film, to print and an entire digital campaign as well. Watch the film here - https://www.youtube.com/watch?v=ec7JqC2bvbc Vinod Nair, MD, Network Advertising, said, “The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The last century has seen a lot of changes in the way women take care of themselves, how they express their beauty etc. But the one constant companion in their skincare regime has been the Margo soap. Not many soaps can claim to have this kind of consumer loyalty.” M R Jyothy, MD, Jyothy Labs said “Today’s youth are actively seeking beauty solutions made of organic ingredients. Margo Original Neem is a 100-year-old Neem soap known for its authenticity and high content of Neem. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. The network presented a beautiful idea to showcase how Margo has been a part of the beauty regime for the last 100 years. We believe the campaign will further strengthen the brand trust and help engage with the youth.” About Network Advertising Network is a full-service independent agency that provides Brand & Design Consultancy and integrated creative, media & digital solutions. Its 25+ years of existence is defined by its ability to think fearlessly and help impact the client’s business. Network has been the communications partner helping create many brands in sunrise industries from a host of sectors including FMCG, BFSI, e-commerce, Consumer Durables, Retail, Real Estate, Logistics, Pharma, among others.

Madame, one of India’s leading fashion brands recognised for its women wear collection intends to become a 100% environment-friendly organization and reducing its carbon footprint by 80% to become a carbon-negative company by 2030. The brand has also pledged to design and create collections that resonate with sustainability and ecological awareness. Prioritizing comfort and style along with beauty in simplicity, Madame supports clothing ranges designed with innovations that can go a long way in creating a framework that protects the system responsibly. The recently launched Eco-Aware collection represents reproducibility through recycled fabrics, organic cotton and reducing waste to a minimum. Madame invested in technology to discover innovative manufacturing techniques that minimize textile waste. Digitization has also given a chance to expose inventories to all the target markets in one go. Akhil Jain, Executive Director, Madame said, “The pandemic has caused a huge attitudinal change in consumer behaviour. Whether we talk about formal, casual or even children’s wear, companies are moving towards eco-friendly practices. Sustainable fashion is at the core of our brand. We don’t believe in doing the minimum and calling ourselves responsible. We’re constantly innovating and experimenting with recycled materials in our endeavour to reduce wastage. From a high-consumption society, we’re now moving towards consuming less. More people are now inclined to classic fashion over seasonal fast-moving one.” Commenting on Eco-friendly and sustainable fashion, Parika Rawal Design head, Madame said, “Our designs are created with a sense of responsibility in what we deliver as a brand. A recent shift can be noticed in the fashion industry worldwide. Responsible fashion has certainly caught the eye of the West. While fast-fashion brands are still highly aggressive in certain parts of the world, slow-fashion brands are moving forward with a goal to become more aware and environmentally responsible. Sustainable fashion is not just a trend, but the need of the hour today. We need to find a way to redefine fashion by creating sustainable and ethical products.” Numerous brands are making various changes in their process and what Madame aims to create is an offering that satisfies the demand to be environmentally friendly. About Madame Madame, a women's fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In-Line with its global image, currently, Madame has 150+ exclusive stores in metros, Tier I & Tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India the brand is available in over 500+ retail outlets across the country. The brand is vended through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, Glamly.com .

Hospitals across the country received immunity supplements in the form of a donation under a drive initiated by India’s first and only nutraceuticals i2c (ideas to commercialization) platform, Nutrify Today. The drive was organized in collaboration with ten leading pharmaceuticals and nutraceuticals companies in India who came forward and joined hands with Nutrify Today to support our healthcare workers and Covid frontline warriors. The immunity supplements collected through the chain of donors and contributors have been diverted to the hospitals throughout the country and further, the hospitals have ensured the distribution of these supplements to the doctors working directly in contact with covid patients. The need for such a drive was felt after the second wave of covid impacted millions of people in the country and putting our healthcare sector under severe stress. “The government and healthcare service providers have been actively working towards helping the affected people by putting their own lives at risk. While we are focusing on the struggles of the people, there has not been a lot of talk around the challenges faced by our healthcare workers and corona warriors,” said Amit Srivastava, Chief Catalyst and Founder of Nutrify Today. He added that even after the healthcare workers have been vaccinated, there is no concrete evidence that it protects them as they are continuously exposed to extreme covid cases. “We at Nutrify Today decided to select healthcare workers and connect them to responsible nutrition companies with immunity-building supplements. Nutrify Today engaged hospitals across India from Pondicherry to Kashmir and ensured that all immunity supplement donations that came from industry reached the healthcare workers at their workstation to ensure that they consume it,” Srivastava stated. The companies that came forward and partnered with Nutrify in this initiative are Tablets India, Fast and Up, Zenova Lifesciences, Shield Healthcare, Troikka Pharma, Lifespan, Thinsol, Crius, Pulse Pharma, Esperer Nutrition, Strive Nutrition, and Origins Nutra. Srivastava expressed his heartfelt gratitude to the companies for joining hands in Nutrify Today’s philanthropic initiative for providing necessary support to our frontline workers in these critical times. Through this one-of-a-kind initiative, it is estimated that at least 200,000 healthcare service providers will receive the immunity supplements in only a few weeks. Further, more industry experts and hospitals are coming forward and joining the initiative to ensure a seamless collection and distribution of nutrition supplements to the doctors on the ground. Nutrify Today is a nutraceutical industry platform that works closely with the pharmaceutical industry with a focus on nutraceuticals, responsible nutrition companies, and the medical community in enabling and empowering responsible nutrition business. This initiative has been carried out as a social responsibility initiative by Nutrify Today in collaboration with industry stalwarts and promising start-ups to support our covid warriors in these challenging times.

ASCI issues final Guidelines for Influencer Advertising on Digital media launches ASCI. Social platform ● Feedback from 25 stakeholders received for draft guidelines ● The digital platform will be home to all information about guidelines and a community of influencers, marketers, agencies and consumers The Advertising Standards Council of India (ASCI) unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers and consumers – was sought. To ensure a collaborative process and expert inputs, ASCI tied up with Big Bang Social, a leading marketplace for social storytelling, to get India’s leading digital influencers’ views on board. The guidelines will apply to commercial messages or advertisements published on or after June 14, 2021. The guidelines make it mandatory for influencers to label the promotional content they post. As digital media consumption becomes the norm, the distinction between content and promotional advertisements becomes critical. The marketing landscape is transforming, and influencer marketing has become mainstream. Therefore, consumers have a right to know what content has been paid for by brands and the guidelines intend to bring this transparency to influencer marketing. Since‘Influence equals action’ is a reality now – consumers today not only buy products and services endorsed by influencers, but they also buy into the brand stories they create. Thus, these guidelines safeguard the interests of consumers, influencers, marketers, and the advertising industry. When the draft guidelines were shared, they sparked vigorous conversations within the influencer community and among other stakeholders. We received feedback from more than 25 different stakeholders over two months, some of them included industry associations like IAMAI, IBHA, advertisers like PepsiCo, P&G, Nestle, HUL, Tata, Star, we also received comments from voluntary consumer organizations. Dolly Singh, Vishnu Kaushal, Ayesha Billimoria, Aanam C, Scherezade Shroff Talwar aka Sherry Shroff, Raghav Meattle, Varun Duggirala and more. ASCI took note of all feedback, concerns and suggestions to arrive at the final guidelines. Subhash Kamath, Chairman, ASCI, said: “We received an overwhelming positive engagement and feedback from influencers and others for the draft guidelines, as well as suggestions to finetune and clarify some points. After extensive discussions, we are now launching the final guidelines that balance the interests of consumer, influencers, agencies, advertisers and all other stakeholders. I urge everyone to follow the ASCI Code and the guidelines and be part of this change promising transparency and responsibility.” One of the key questions raised was how ASCI would monitor potential violations of these guidelines. For this, ASCI has identified a French technology provider, Reech. Manisha Kapoor, Secretary-General, ASCI said “The Reech Influence Cloud platform uses Artificial Intelligence to identify lack of disclosure on posts of a commercial nature on social media. Machine-learning algorithms and pattern searching Regex (Regular Expression) maximize accuracy. As part of ASCI’s increasing focus on digital content, we will continue to deploy advanced technology solutions to keep track of advertisements that violate the ASCI code. Along with the guidelines, ASCI is aiming to develop an inclusive educational approach to shape the narrative of influencer advertising. To achieve this, ASCI is launching the ASCI. Social platform, a one-stop destination for all information related to the guidelines themselves. The digital platform will be interactive with dos and don'ts, FAQs, information related to the guidelines etc. Over time, ASCI. Social hopes to create a community of social media influencers, consumers, advertisers, and talent management agencies. Dhruv Chitgopekar, Founding Partner, Collective Artists Network and CEO of BigBang.Social said: “The guidelines were the need of the hour considering the rapid growth in branded communications to consumers via social media. We have guidelines for traditional media advertising but, with the boom in influencer marketing, these are essential. We got on board on ASCI’s behest, lending our learnings from extensively working with social media influencers and understanding brands to the effort. I’m pleased with how comprehensive and practical the final guidelines are. Dolly Singh, who is among India’s leading digital influencers, said: “The digital marketing space is growing rapidly and so are its participants. This is the right time to have a codified system of disclosure. I fully support this move by ASCI because it will result in viewers having even greater trust in influencers like me.” Guidelines for Influencer Advertising in Digital Media DEFINITIONS Influencer An Influencer is someone who has access to an audience and the power to affect their audiences’ purchasing decisions or opinions about a product, service, brand or experience, because of the influencer’s authority, knowledge, position, or relationship with their audience Virtual Influencer Virtual influencers, are fictional computer-generated ‘people’ or avatars who have the realistic characteristics, features and personalities of humans, and behave similarly as influencers. Material connection A material connection is any connection between an advertiser and influencer that may affect the weight or credibility of the representation made by the influencer. A material connection could include but is not limited to benefits and incentives, such as monetary or other compensation, free products with or without any conditions attached including those received unsolicited, discounts, gifts, contest and sweepstakes entries, trips or hotel stays media barters, coverage, awards or any family or employment relationship, etc. Digital media-on-demand “Digital Media is defined as a means of communication that can be transmitted over the internet or digital networks and includes communication received, stored, transmitted, edited or processed by a digital media platform. Digital Media includes but not limited to 1) internet (advergames, sponsored posts, branded content, promotional blogs, paid-for links, gamification, in-game advertising, teasers, viral advertising, augmented reality, native advertising, connected devices, influencers, etc.2) On-demand across platforms including near video on demand, subscription video on demand, near movie on-demand, free video. On-demand, transactional video on demand, advertising video on demand, video on demand, pay per view etc. 3) Mobile broadcast, mobile, communications content, websites, blogs, apps, etc. / Digital TV (including digital video broadcasting handheld and terrestrial) etc. 4) NSTV (non-standard television) 5) DDHE (digital delivery home entertainment) 6) DTT (digital terrestrial television) Guidelines for Influencer Advertising in Digital Media PREAMBLE: As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the peculiarities of these advertisements and the way consumers view them. With lines between content and advertisements becoming blurry, consumers must be able to distinguish when something is being promoted to influence their opinion or behaviour for an immediate or eventual commercial gain. Consumers may view such messages without realizing the commercial intent of these, and that becomes inherently misleading, and in violation of clause 1.4 (misleading by omission) and 1.5 (abuse trust of consumers or exploit their lack of experience or knowledge) GUIDELINES: 1. Disclosure All advertisements published by social media influencers or their representatives, on such influencers’ accounts must carry a disclosure label that clearly identifies it as an advertisement. 1.1 The following criteria must be used to determine if the disclosure is required: a. Disclosure is required if there is any material connection between the advertiser and the influencer. b. Material connection isn’t limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the Advertiser’s product or service. For example: If the Advertiser or its Agents gives free or discounted products or service or other perks and then the influencer mentions one of its products or services, a disclosure is needed even if they weren’t specifically asked to talk about that product or service. c. Disclosures are required even if the evaluations are unbiased or fully originated by the Influencer, so long as there is a material connection between Advertiser and Influencer. d. If there is no material connection and the influencer is telling people about a product or service they bought and happen to like, that is not considered to be an advertisement and no disclosure is required on such posts. 1.2 Disclosure must be upfront and prominent so that it is not missed by an average consumer a. It should be placed in a manner that is hard to miss. b. Disclosures are likely to be missed if they appear only on an ABOUT ME or profile page, or bios, at the end of posts or videos, or anywhere that requires a person to click MORE. c. Disclosure should not be buried in a group of hashtags or links. d. Using a platform’s disclosure tool should be considered in addition to an influencer’s own disclosure. e. If the advertisement is only a picture or video post without accompanying text (such as Instagram stories or Snapchat), the discloser label needs to be superimposed over the picture/video and it should be ensured that the average consumer can see it clearly. I. For videos that last 15 seconds or lesser, the disclosure label must stay for a minimum of 3 seconds. II. For videos longer than 15 seconds, but less than 2 minutes, the disclosure label should stay for 1/3rd the length of the video. III. For videos that are 2 minutes or longer, the disclosure label must stay for the entire duration of the section in which the promoted brand or its features, benefits etc are mentioned. f. In live streams, the disclosure label should be announced at the beginning and the end of the broadcast. If the post continues to be visible after the live stream is over, appropriate disclosure must be added to the text/ caption. g. In the case of audio media, the disclosure must be clearly announced at the beginning and the end of the audio, and before and after every break that is taken in between. 1.3 The disclosure must be made in a manner that is well understood by an average consumer. a. Following is the list of disclosure labels permitted. Anyone or more can be used: • Advertisement • Ad • Sponsored • Collaboration • Partnership • Employee • gift b. The disclosure should be in English OR the language as the advertisement itself in a way that is easy for an average consumer to understand. 1.4 A virtual influencer must additionally disclose to consumers that they are not interacting with a real human being. This disclosure must be upfront and prominent. 1.5 Responsibility of disclosure of material connection and also of the content of Advertisement is upon the Advertiser for whose product or service the advertisement is, and also upon the Influencer. For clarity, where Advertiser has a material connection with the Influencer, Advertiser’s responsibility will be to ensure that the posted Influencer advertisement is in line with the ASCI code and its Guidelines. While the Influencer shall be responsible for making disclosures required under the Guidelines. The Advertiser, shall, where needed, call upon the Influencer to delete or edit any advertisement or the disclosure label to adhere to the ASCI Code and Guidelines. 2. Due Diligence The influencers are advised to review and satisfy themselves that the advertiser is in a position to substantiate the claims made in the advertisement. About ASCI: The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of self-regulation in advertising ensuring the protection of the interest of consumers. ASCI seek to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful and not hazardous or harmful while observing fairness in competition. ASCI looks into complaints across ALL MEDIA such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/website, product packaging, brochures, promotional material and point of sale material etc. In January 2017, the Supreme Court of India in its judgement affirmed and recognized the self-regulatory mechanism as an effective pre-emptive step to statutory provisions in the sphere of advertising content regulation for TV and Radio in India. ASCI’s role has been acclaimed by various Government bodies including The Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI), the Ministry of AYUSH as well as the Ministry of Information and Broadcasting (MIB). MIB issued an advisory for a scroller providing ASCI’s WhatsApp for Business number 77100 12345, to be carried by all TV broadcasters for consumers to register their grievance against objectionable advertisements. ASCI is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS). Among several awards bestowed by the European Advertising Standards Alliance (EASA), ASCI bagged a Gold Global Best Practice Award for the Mobile App “ASCIonline” (2016). As well as a special recognition for its “Guidelines for Celebrities in Advertising” at the first-ever ‘Global Awards for Effective Advertising Self-Regulation ’hosted by the ICAS (2019) About BigBangSocial A trusted marketplace for social storytellers with a pulse on all things pop culture. A growing community that is trusted by global and Indian brands; by pops; and by the audiences they nurture. About Reech Reech is an Influence Marketing company expert that has been working with the biggest brands since 2015, such as Coca-Cola, Carrefour, Spontex, Philips, Yves Rocher. With its support offer, Reech defines the strategy and operates the influence campaigns for the brands. Since 2020, Reech is selling Reech Influence Cloud, a solution that allows organizations to manage all of their influencer activities.pop culture

We are always pushing at the horizons of the art of the possible and are redefining the nature of creative exposures on social media worldwide. That's why Stay featured organized a discussion about Social Media Vs Success. The team stay featured was happy to host Mrs Shreyaa Sumi for today's live session. Shreyaa Sumi was already the winner of various pageants at a different level. she acted in various ads as well We witnessed the priceless attendance of Poet Vishav Sharma, Entrepreneur Vasundhara Garg, Youtuber Shashank Dixit Discussion goes high with music when Anshpreet Singh and Karandeep Singh added their vocals to refresh the mood. This session was a complete outlook of the battle of success vs social media. Our guest Shreyaa Sumi, completely engaged us with all those honest opinions and facts Despite a lot of hurdles while dealing with coverage issues, she managed to do justice with all spontaneous questions asked by the audience and host Prachetan Potadar. To know more about the journey of Mrs Shreyaa Sumi, visit this article, https://www.stayfeatured.com/post/shreyaa-sumi-an-inspiration-beyond-glamour-and-fame If you want to revisit what we learned from the interview, these are IGTV links Part 1 https://www.instagram.com/tv/CPs8B3BjrWI/?utm_medium=copy_link Part 2 https://www.instagram.com/tv/CPtGn5ljWLV/?utm_medium=copy_link You can follow our guest, Mrs Shreayaa Sumi on this Instagram Link: https://www.instagram.com/sunshine.sparkle_officialpage/

If you wonder how women after marriage balance between modelling & entertainment profession and personal life, then this is a must-read. Today's Women are proving their capabilities beyond barriers in different careers including modelling, fashion, media and acting which is not only about Glitz & glam but also gives them an opportunity to voice out in the society for themselves and for others with the increase of digital medium. Shreyaa Sumi is a multi-talented, Fashion Model, Pageant Winner, Actor, and Influencer. She is the winner of the Beauty Pageant “Madarase Mrs India 2020” held in Chennai, India. She won the Title “Mrs Radiant Beauty South Asia World 2020” held in the USA. She is an inspiration for all married women. Her strong persona proves, there is nothing more powerful than a woman who is determined to rise, shine & soar high. She is born & brought up in India and later moved to California, USA. It is admirable to see an Indian-American making a mark on the international platform. Also stepping in as an international model, working with brands in the USA. She followed her passion for modelling and turned it into a profession after having her child during her early twenties. By qualification, she holds an MBA degree and a Globally certified 'Happy Coach' from Berkeley, California. With consistency, hard work and dedication she soon bagged many awards and accolades for her inspiring work in the field of fashion & arts. To name a few, ‘South India Women Achievers Award’, ‘Women Excellence Achievers Award’, Recognized as 'Top 100 women achievers Global award' by Medlife Asia groups. 'Nominee of International Influencer-2021' the virtual summit had Actor Sonu Sood as a Celebrity Guest speaker. Placed in 'Quarter-Finals’ of Maxim USA magazine cover contest 2021’. Maxim USA magazine covers contest 2021’. Besides beauty pageant & fashion shows, she featured on various magazines cover page, Brand shoots for E-commerce, Print shoots & acted in short films are the milestones in her career. She also did a character role in a Kollywood movie which is yet to be released. Also 'Brand Ambassador' of Tamilnadu for a beauty pageant by Brand FSIA. Ambassador for NGO to spread awareness on breast cancer. "I must thank my family for their constant support throughout all that I choose to do. My husband and my mom are my biggest motivators in achieving my goals. My work encourages me to advocate for change. Representation matters, as a South Asian woman it is a reminder that we are limitless, enough, and worthy" - Shreyaa Sumi , Mrs Radiant Beauty South Asia World 2020 She further added my journey in the media industry is not an easy one, I have had my own perspective of hardships in it. It is about having resilience and never giving up, an attitude that is important. I consider failures as a learning experience to achieve success in life. I have also set an example for my daughter, who took me as her role model to pursue her dreams. She represented India in Junior Model International world 2019- 2nd runner-up Winner and Brand Ambassador of India. All India Young Achiever and South India Youth Icon award winner. It gives me immense happiness that I took the right decision to follow what I wanted to do and today it inspires my daughter as well right from an early age. It drives me to be ambitious and aspire even higher. My message to the readers, especially to women, the power is within you, do not let others define you who you should be. If you want to do something that you have not done before then learn to make distinct decisions. Always have the courage and confidence in your own potential. If you want to connect with Shreyaa Sumi, here are the links Facebook https://www.facebook.com/vj.shrey Instagram: www.Instagram.com/sunshine.sparkle_officialpage/

काही मुलाखती ह्या फक्त मुलाखती राहत नाहीत . आयुष्यभर लक्षात राहील असा विशेष अनुभव देऊन जातात . डॉ दीपक जगताप ह्यांची मुलाखत ह्या प्रकारात मोडणारी होती . कोरोना सारख्या रोगाची भीती दूर कशी करावी ? ह्या विषयावर अनेक प्रकारे मार्गदर्शन केले . अनेक औषधे व शारीरिक व मानसिक रोगाची लक्षणे प्रेक्षकांना नव्याने कळली . त्यावर लगेच योग्य योग्य औषधे ही डॉ जगताप ह्यांनी सुचवली . ह्या सर्व गोष्टींसोबत स्वतःचा लहानपणीचा आठवणींना उजाळा दिला . प्रेक्षकांना ही नव्याने ,बिनधास्तपणे प्रश्न विचारायला त्यांनी प्रेरीत केले . स्वतःचा मोबाईल क्रमांक सर्वांना दिला. मुलाखत सुरू असताना डॉक्टरांच्या मधला "नटसम्राट " पाहायला मिळाला , आणि त्यांचे इतर कौशल्य ही नव्याने जाणून घेता आले मानसी समुद्रे हिने सुरांच्या माध्यमातून कार्यक्रमात वेळोवेळी रंग भरले लेखक व जाहिरात दिग्दर्शक प्रचेतन पोतदार ह्यांनी ह्या मुलाखतीचे सूत्रसंचालन केले . प्रेक्षकांनी ह्या विशेष मुलाखतीला अगदी भरभरून प्रतिसाद दिला आणि भविष्यात डॉ दीपक जगताप ह्यांच्या अशा अजून काही विषयांवरील विशेष सत्राची मागणी केली . ह्या मुलाखतीस हर्षदा पोतदार , उत्कर्ष जगताप ह्यांचे सहकार्य लाभले ज्यांना ह्या कार्यक्रमाचा आस्वाद घेता आला नाही ते ह्या खाली दिलेल्या लिंक वर जावून कार्यक्रमाचा आनंद घेऊ शकतात भाग 1 https://www.instagram.com/tv/CPnufskj0lD/?utm_medium=share_sheet भाग 2 https://www.instagram.com/tv/CPn0aAlDXDU/?utm_medium=share_sheet भाग 3 https://www.instagram.com/tv/CPn99hPjQGl/?utm_medium=share_sheet डॉ दीपक जगताप ह्यांचे youtube चॅनेल पाहण्यासाठी इथे क्लिक करा https://www.youtube.com/channel/UCPDtsHaDjcw4ZWbt9VUwxSA जर तुम्हांला काही शंका असेल तर डॉ दीपक जगताप ह्यांचा मोबाईल क्रमांक आहे : +91 98228 63097 / =91 9763603590

DIL KI AWAAZ (the voice of my heart) was started on 28th March 2020 by one of the most prestigious Writer Priyanshu Sharma. Who began writing in the year 2019 and wishes to provide a platform for all the unheard artists through the county. The motive was to just give a chance to the budding writers who wished for recognition with no cost. Hence the writing community was made where writers could share their thoughts and get applauded by others. He was deeply supported by his family and friends. They later started organizing challenges which would not just motivate people to do better but trained their mind to think in a different way. The sole intent behind everything was to learn and share. As the saying goes by, if written poetry is chocolate then the voice of the poem is its crunch, hence they started organizing open mics or Kavi Samelan, headed by The poet's Lounge founded by Zaira Tahrim Ashraf and managed by Prachi Verma, where the artists could recite their poetry to a wide audience. This can motivate them to an extent where they get immense fame in life. Online events were conducted yet in spite of the pandemic offline open mics were conducted at various places including Delhi, Dehradun etc. They are hoping to do more in the future. Apart from all of this they have collaborated with Voxit jockeys, Radio Vrishti and others. It is an immense pleasure to have come this far ,and all the thanks go to the talented writers who continued to shower their love upon us. They say that they are privileged to do more and more for this community. Another main motive through which the community started was to preserve and bring Hindi Literature! They initially started this community with just Hindi writers but it took off well to an extent where an English group was created too. The writers can join them through To join just DM them on Https://wa./918527638089?text=hi%20Priyanshu%20I+want%20to+be+part%20of%20DKA Right now with more than a year of its commencement, they are a family of nearly 700 writers with 2 groups for Hindi and 1 for English. The founder believes that behind his successful community is his team, comprising of Anika Jain as co-founder, Ayushi as manager, Nishtha Jain and Lavanya as review head. From organising daily tasks and fun activities for their writers, it doesn't feel like strangers, it feels like family, with the founder and his team just acting as parents, a guide to all the writers. DKA is not only about reaching to people to hear their heart out but is also to help the budding writers with learning every bit about writing. Hence, they are planning to hold classes for their writers where they would learn how to write a different genre, etc. In the future, their main aim is to reach out to each and everyone, and just listen to their heart through the medium of words!!! You can also visit their Instagram page via:- https://instagram.com/_dil.ki.awaz_?utm_medium=copy_link With having themselves on each platform so that writer could connect to them, they have their page on Facebook too, https://www.facebook.com/Dil.ki.awaz.DKA So join them today, to have lots of learning, lots of sharing, and to start listening to your Dil ki awaz!!!

If there is one thing the saddening calamity of 2020 has taught us… is that we were simply not ready. Humans are social beings; hence, when the subject of not being that very thing (i.e., social) came into play, most of us had to ‘work hard to live in the socially distant environment. But as they say – sometimes it pays more to work ‘Smart’ than to work hard. This unprecedented crisis is forcing us to make decisions faster and prioritise sustainability and innovation to make supply chains and business models more efficient and resilient to future shocks, such as pandemics, climate change or trade restrictions. Smart cities as a concept came into being a while back, but the value of intelligent design and social data has become the need of the hour. With the right technology and environment-friendly concepts, smart cities are a platform to create a better tomorrow, one which is better prepared to adapt to circumstances. But smart cities, in addition to the apparent benefits, can also prove to be very financially viable. From energy savings to the production of natural byproducts, the value and funding motivators for even the most sceptical investors are too many to mention. Smart Cities - Smarter funding ideas Although in the last decade, smart cities as an idea have been actively highlighted as it seems the best possible solution to take people towards a better tomorrow. Many funding programs have been introduced, and as of late, US President Joe Biden announced a $2 trillion package for the development of smart cities. Similarly, the European Union also pledged a 1.8 trillion Euro fund towards smart cities. These investments are a surefire indicator of the importance of smart cities and their need for the present and the future it leads to. Funding plays a crucial role in the fruition of any concept, and smart cities are no different. What we don’t often discuss is how smart cities through their financial self-reliance can become bankable projects thus gaining access to, including, but not limited to grants and investments supporting a transition to a green sustainable economy, with the project benefiting from the explicit support of host government, and as such presenting a competitive advantage to interested investors. Any novelle concept requires an equally new strategic plan that clearly communicates the opportunity to investors and presents a holistic business model. It all boils down to sources of revenue, business models for attractive ROI, and value growth which need to be as innovative and smart as the cities they are meant for. While many cities and municipalities are looking to upgrade their infrastructure through innovative technologies, and many are looking towards developing new smart extensions to existing cities. But funding such projects are a mammoth task and requires unconventional approaches, including but not limited to Public-Private Partnerships. Innovation leads to Innovation. Several reports talk about some new developments transforming smart city funding. While unconventional financing policies are aiding cities around the world to reshape vision into reality. Here are some commonalities amongst most of them: Public Sector Funding: While metros are looking for new ways to fund and improve infrastructure and services with additional support by the governments. One such example is City Leap in Bristol, UK, a public-private alliance that aims to raise £1 billion ($1.3 billion towards Bristol becoming a zero-carbon smart city by 2030. Private Sector Smart Investment: The number of private equity firms considering smart city opportunities seems to be growing for obvious reasons. The concept involves working with cities and other stakeholders to develop new forms of public-private partnerships for smart city investment. Asset-Based Value Creation: Using a city’s infrastructure and services to create new value to support essential smart features is another way of addressing the financial aspect. From creating advertising opportunities to seamless citywide internet…the possibilities are endless. Platform Innovation: The Internet of Things (IoT) is a framework being used and further considered for multiple service options and cross-sector collaboration between various municipal stakeholders and the city’s population. These and many more are the approaches being considered for mapping the future of our existing and future cities. In my and the view of many – smart cities should be designed similar to a fruit-bearing plantation…one that can support its own upkeep, and more. About the Author A global thought leader, disruptor, and innovator with an entrepreneurial flair, Lal Bhatia has conceptualized and developed new business models in the most challenging environments. Bhatia’s has invested 33 years kick-starting New-Ventures, Building Teams, Managing Change, Developing Brands and Businesses, and Strategizing Digital Transformation. Lal has a vast network of clients and professionals in every corner of the globe, which he believes in cross leveraging for the task at hand. Lal Bhatia is the Chairman of the Hilshaw Group. www.hilshawgroup.com