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One of the leading NBFC-MFIs, Arohan Financial Services recently received semifinalist recognition at SKOCH Awards 2021 for Micro Credit, mera Arohan, Response to COVID and Corporate Governance segments. On being in receipt of this recognition, Mr Manoj Nambiar, Managing Director, Arohan Financial Services Ltd stated “ In the past,we have been awarded the SKOCH Order of Merit for qualifying amongst the top 100 projects in India for Financial Inclusion in 2016, SKOCH Order of Merit for IT Transformation, Mobility and CRM in 2017 amongst top 80 Technology Project in India and SKOCH Order of Merit in 2018 for qualifying amongst the top-ranking banking and finance projects in India for Financialmicrocredit Inclusion, micro credit and rural expansion. We continue to have a focus on bringing easy access to microcredit and create a social impact and are humbled to be recognized as a semifinalist at the recent SKOCH awards” Additionally, he stated “In FY 2020 we were also recognized as a Responsible Lender for adopting and adhering to the code for responsible lending in microcredit with a CRL score of 99%” Arohan Financial stands to be the most cost-efficient, amongst the East and North East based NBFC-MFIs and had a 0% NNPA ratio over the last 3 fiscals amongst the top 10 NBFC MFIs (Source: Industry Report on Microfinance Industry, Mumbai – February 2021, prepared by CRISIL Research, a division of CRISIL Limited). As of September 30, 2020, it served approximately 2.21 mn borrowers across 17 states.

Sedentary lifestyle has become the new normal in midst of the ongoingChal Raha pandemic. With numerous pitfalls of the Covid-19 pandemic, it has become important to adapt to the newer and healthier approaches to lifestyle and focus on physical and mental well-being that dominated social media discussions since last year. To overcome hurdles that stand in the way of a healthy and fairer way of life, &TV artists Ramesh Prasad Mishra (Ambrish Bobby), Shanti Mishra (Farhana Fatema), Zafar Ali Mirza (Pawan Singh) and Sakina Mirza (Akansha Sharma) of ‘Aur Bhai Kya ChalRaha Hai?’, Rajesh Singh (Kamna Pathak) of ‘Happy Ki Ultan Paltan’ and Santoshi Maa (Gracy Singh) of ‘Santoshi Maa SunayeVratKathayein’ share their tips and tricks to maintain a healthy lifestyle this World Health Day. Ambrish Bobby aka Ramesh Prasad Mishra shares, “I am not one for bodybuilding but, I am in support of building a healthier future! This World Health Day I urge everyone to take a step towards a better lifestyle and a healthy future. Step out of your comfort zones and dedicate your early mornings to exercising.” Farhana Fatema aka Shanti Mishra shares, “It is true that with the pandemic at hand, we have neglected our own health. For me, the best way to stay fit and fine is my passion for dancing. Naachgaanemein hi ho jaatihaikasrat! When it comes to health, there should be no compromises.” Pawan Singh aka Zafar Ali Mirza shares, “My health not only affects me but my family as well. And if not for me, I stay in good shape and form for them. My wife keeps a check on my calorie intake and makes sure I exercise daily. Get yourself a fitness buddy this World Health Day and never skip a day of fun and fitness.” AkanshaSharma aka Sakina Mirza shares, “Pre-Covid, my friends and I would get together twice a week and groove to Bollywood tunes. It was a great way of mingling with friends and staying at the top of your health. Friends play an important part in keeping your mental health in check as well. We soon switched to zoom dance parties to continue the beautiful tradition.” Kamna Pathak aka Rajesh Singh shares, “Wellness of the body starts from the inside. Maintaining a strict diet that allows you to cheat days on special occasions is a must. Life is too short to spend worrying about ailments and diseases. As it is we are facing a pandemic that has taken a toll on our bodies. Nourish yourselves with nutrition and love.” Gracy Singh aka Santoshi Maa shares, “World Health Day is a subtle and much-needed reminder to everyone. For me, sedentary meditation and yoga keep me physically and mentally fit. The calming soothing effect that one hour of daily meditation has on me beats any spa!”

On-demand of stay featured Readers after reading our previous news about Pushkar Sharma https://www.stayfeatured.com/post/pushkar-sharma-owes-his-success-to-his-father-for-his-selection-in-the-african-premier-league We are here to bring few more facts about his life. Pushkar Sharma was born on 12 October 2000 into a Brahman Hindu family. The family includes 5 members; his late father"Shiv Kumar Sharma" mother "Sushma Sharma" who is a housewife, two elder sisters "Jyoti & Nidhi". Pushkar was raised in Hathras and according to his family, when he was five years old, Pushkar wanted to play cricket and asked his father the desire of becoming a successful Cricketer, his father questioned him why he wants to play cricket, where Pushkar said to want to come on TV like these international players. In local tournaments, Pushkar was becoming a famous player day by day in Hathras, many people told Pushkar's father, he will be a good player in the future. Pushkar Sharma Biography, Age, Height & Family Real Name - Pushkar Sharma Nick Name - Pushky Profession- Cricketer, Athlete Birth Date - 12-Oct-2000 Nationality - Indian Hair Colour - Black Eye Colour - Black Height - 5"10" Weight - 70 kgs Approx. School- Albarkaat Malik English School Father- Shiv Kumar Sharma Mother- Sushma Sharma Siblings- Jyoti& Nidhi Batting Style Pushkar is a naturally aggressive batsman with strong skills. He usually bats at the open in ODI, T20, and Test cricket He bats with a slightly open-chested stance and is said to have quick footwork. He is known for big shots, the ability to pace an innings, and batting under pressure, He is strong through the mid-wicket and square leg region. He has said that the Flick is his favourite shot, while also saying that the flick shot comes naturally to him. He does not play the Mid On Drive often, being called "not a natural sweeper of the cricket ball. His teammates have praised his confidence, commitment, focus, and work ethics, Sharma is also known to be a "Key Player. Pushkar is regarded as the best T20 batsmen in Corporate Tournaments, especially while chasing. Pushkar has said, "I love the whole situation that comes with chasing. I like the challenges, figuring out how to rotate strike when to hit a boundary or Six”. Sharma is often compared to Gautam Gambhir, due to their similar styles of batting, and sometimes referred to as Gambhir’s "successor. Pushkar has stated that growing up his idol and role model was Gautam Gambhir and that as a kid he "tried to copy the shots (Gambhir) played and hit sixes the way he used to hit them. Some facts about Puskar Sharma Pushkar's family shifted to Greater Noida and this was a great opportunity for Pushkar to show his talent. Pushkar said to his father, He wants to learn cricket in the nearest Cricket academy. Pushkar took admission to YMCA Club, he started his career and he has taken coaching from Subhash Chaudhary and Jagat Kishor. He slammed a half-century in the first match. His coach Jagat Kishor and Subhash said Pushkar has great Talent, his talent will help in the future and he will play cricket at a good level in the coming time. In 2009 Pushkar was getting Famous in Greater Noida, Pushkar's father was very happy with his performance, on basis of his Performance, Pushkar received an offer from Mumbai to play cricket. At that instant, Pushkar was only nine years old, it was very difficult for his family to send Pushkar alone for the Cricket Training in Mumbai. Pushkar’s father decided to send him to Mumbai, as his father knew that school cricket is very promoted in Mumbai. Pushkar stayed with his "Raj Kumar” uncle in Navy Nagar in Mumbai, Pushkar was doing practice in one of the famous cricket academies at "Bohra cricketer" in Azad maidan, his coach was Pankaj Ojha and Ashish Gupta. Awards And Achievements In 2021 Pushkar was selected for African Premier League In 2020 Pushkarsigned with India first Life Insurance as a “Brand ambassador” for Five years. In 2020 Pushkar signed with Blackbird sports Academy as a “Brand ambassador”. In 2019 Pushkar Sharma was awarded as a Best Batsman of the year for “India first Life Insurance”. In 2019 Pushkar was awarded as a Best Batsman of the tournament in “Blue Storm F15 Trophy”. In 2017 Pushkar was awarded as “Man of the Match” in a live match against Bhopal. In 2016 Pushkar was awarded as a Best Batsman of the tournament for “Ghost Trophy” Under-16 Organized by Mumbai Cricket Association (MCA). In 2015 Pushkar Sharma was also selected for “National Level” for Maharashtra organized by the Government of Maharashtra. In 2014-15 Pushkar was awarded as a Best Batsman of the tournament for “Mumbai Under-17” in State Level Organized by Government of Maharashtra. In 2013-14 Pushkar was awarded as a Best Batsman of the tournament for “Mumbai Under-14” in State Level Organized by the Government of Maharashtra.

1)Share about your background and turning point before getting into this field Ans: I Was Gold Medalist International Fighter In Martial & National Level Gymnast. So I Have a Strong Interest In Theater & Performing Art Where Won Best Actor Many Time It Attracts Me Toward Movies. 2)What was your reaction when you saw your first creation was officially selected by reputed film festivals? Ans 2: Little Surprise And Motivated For Do Hard Work For Future Project. We Have Long Time Among Theater Exhibitor & Film Festival Organizers And This Recognizing Give Us More Millage Among Them 3) How to become a director's actor if we are not from the National School of Drama or FTII? Ans: If You Have Passion For Acting Then Its No Matter You Coming From Where. I Think More Than 1 Crore People Trying In Acting By Various Platform Ex Theater, Film, Tv, Ott, Instagram, Facebook, Youtube Etc 4)What are your suggestions to aspiring filmmakers about filming a climax? Ans: It's a Tough Intellectual Question. Climax Opening, Interval & Post Interval Scene Must Be Striking & Impressive Because These Lead Viewer Interest For Further Viewing. 5)What projects are you working on next? Ans We Making An Action Thriller On Realistic Subject 6)What was the major effect on the film gives industry and your life after this lock-down? Ans: Have Much More Time For Thinking On Script. Little Hard Struggle Also 7)What, in your opinion, is the most important quality of a Film Director? Ans: If You Are Outsider Or First Generation In with Then You Must Be Create Innovative Script With Good Actors 8)On this closing note, want to share any tips to our viewers? Share your social media IDs as well so our readers will follow you. Ans : Please Try To Watch Outside Of Trending Projects. Its Give Millage Some Unknown Creator. 1) https://www.facebook.com/thesuperstardhriti 2) https://twitter.com/superstardhriti 3.) Dhriti Pati Sarkar (@superstardhriti) • Instagram

Team Stay Featured had recently interacted with talented voice-over artist Akshdeep Singh, here are some of the glimpses of our communication 1) What have you done to improve your knowledge Of Voice Over Talent in the last few years? Watching videos on YouTube have been very helpful. Apart from that - reading articles and attending webinars have helped me learn things that I was completely unaware of. People generally think only paid classes & coaching provides real knowledge (which it does). But there is so much content online these days that if you even sincerely watch and utilise those tips in your real life, you will definitely learn a lot. 2) How have you developed your career? It's an ongoing process. Learning - Executing - Marketing - Branding and Analysing your progress regularly. I believe there is immense potential in this career path. I am constantly trying to grow and build a strong Voice Over network each day. 3) What do you like most about Voice Overs? Each project requires a different emotion, a different feeling and a different vibe. This variety and the limitless possibilities in this business excites me the most! 4) What parts of this job do you find the most challenging, if there are any challenges? One might feel alone on some days since it's only you, your microphone and that closed compact studio that you work during the whole day. For those who love to go out and network with people every day, they might find it a bit challenging in the beginning. Working in a team, taking group sessions and catching up with your peers on weekends is an effective solution for this. Apart from that, there is a rejection factor that we face daily. One has to give multiple auditions to get that one job. If you are just starting, you might not be able to convert many auditions. But understanding that with time you learn and if you stay positive & determined, you can build your own clientele that will hire you regularly! 5) Did you always want to be a Voice Over/Dubbing artist, is there any turning point? Haha nope. I wanted to be an Actor! I have taken professional theatre classes and was a part of many productions at school, college and professional theatre groups. Somehow in the past few years, with some divine intervention, I have been pulled back into Voice 'Acting'. I knew that I had the talent but I could never think of any career opportunity that would align my passion to my profession. I am happy that there is still 'Acting' involved in this industry and I love doing this every day! 6) Who was your mentor during this journey? Did you undergo professional training? I did not have only one mentor. I am blessed to have worked with a lot of mentors throughout my life including my school/tuition teachers and acting coaches. They have been a huge support in helping me identify my Voice talent and to nourish it to the best extent possible. Also, my parents, siblings and friends have been great mentor all this while, who have not only appreciated but have been giving me constructive feedback about my performance. 7) How do you prepare yourself before a recording? I do a set of Vocal exercises, which is very important before any recording session. Just like other body parts, our Voice (Throat) is also a muscular instrument and can only function well if you take proper care of it. This not only includes warm-up exercises but paying attention to your diet. The most important thing is keeping our throat hydrated throughout the day. Drinking sufficient water is the key! 8) What’s your secret to success? Can you please share the success mantra? Also, share your social media profiles. Step 1: Identifying your passion. Step 2: Learning and nourishing your skills daily. Step 3: Develop a Business Plan. Step 4: Track your growth. Step 5: Network with others and stay Consistent. This would require working hard, being persistent no matter how many auditions you face rejection in, staying positive in every situation. If you do all this regularly, there is nothing that can stop you from achieving your Goals! :) Would love to connect with you all. Here are my social media handles: LinkedIn: Akshdeep Singh Vohra https://www.linkedin.com/in/akshdeep-singh-vohra-008911200/ Instagram: akshdeepvoiceovers https://www.instagram.com/akshdeep_singh_vohra/ Twitter: AkshdeepSinghV //twitter.com/AkshdeepSinghV Facebook: Akshdeep Singh Vohra 'https://m.facebook.com/akshdeepsingh.vohra' YouTube: The Entertaining Influencer "https://www.youtube.com/channel/UCfyZqXDg-lsFOGXW-WCOjiw'

Soure: Team Stay Featured In March 2021, Pushkar got a call to play in the African Premier League. The former U-16 Mumbai captain, Pushkar Sharma; who is presently residing in Kenya gets his maiden call to play in African Premiere League which is held in Kenya. He was bagged in by the Eldoret Elephant franchise and will be looking to cement some runs behind his back. The tournament which is organized by the Nairobi Provincial Cricket Association, an affiliate of Cricket Kenya started on 25th March 2021 and is likely to end on 10th April 2021. Pushkar had a topsy turvy like career in the past few years. He had gone through various challenges after his father left in 2017. Today Pushkar has got a great opportunity to fulfil his father’s dream of witnessing him grow up as a cricketer. This tournament will be held in the Ruaraka Sports Club featuring a double round-robin phase and a final on Sunday. Six teams will take part in the tournament, representing various counties in the country: Nairobi Lions, Thika Hippos, Eldoret Elephants, Nakuru Leopards, Mombasa Rhinos, and Kisumu Pythons. It is the first tournament cricket since the outbreak of Covid-19. Expressing his emotions Pushkar said, “I want to give all my credit to my father, because of his blessings today I am playing for African Premier League in Kenya.”

About "Knack Ardour": They are an expert in providing 3 solutions: team outsourcing, brand building and content consulting. to know more about "Knack Ardour" , visit https://knackardour.in/ So, here are 3 Tips to Grow Business in Digital World by 'Knack Ardour' 1. Campus Ambassador: You can hire a campus ambassador and create a list of activities like digital advertising, off-page SEO, etc. It will allow you to get reach and coverage. Payoffs to Campus Ambassador: Rewards and Incentives on Conversion and Performance. No upfront cost. 2. Interact with Audience through Webinar, Guest Engagement: Now is the era of knowledge. The company which provides better knowledge about their industry-related trends becomes the breadwinner. You can invite an expert to do a Webinar under your brand name and advertise among the target audience. (In this world only those who give a better understanding and solution can win the game). You can become competitive if you start giving genuine solutions or knowledge to your target audience. Example: A software company always writes more on different software issues and solutions. 3. Run Affiliate Marketing: You can run an affiliate marketing program and involve many associates. For this, you need to have a good working website and online sales channel so that you can easily track your Affiliate sales. For E-commerce companies, it's very easy to do because they can use Amazons Affiliate or Flipkart Affiliate. For other business, the only mega source is their website. Need help to transform your business into a brand: Check out us!! Visit Knack Ardour (https://knackardour.in/)

The events of 2020 might have come out of the lefteft field, but it awakened brands to the importance of future-proofing themselves against future ripples that could undo the fabric of society and industry with ease. The inaugural edition of The Most Trusted Brands of India 2021, organised by Team Marksmen at The Sahara Star in Mumbai on 26th March, 2021, showcased a litany of brands, some established, some at a nascent stage of their incredible growth stories that have captured the public imagination and hearts. These brands grabbed the spotlight in a gala evening function, with several eminent names in attendance, such as Vivek Oberoi; Perizaad Zorabian, Actor & Director, Zorabian Foods; legendary ad-man KV Shridhar (a.k.a. Pops), Global Chief Creative Officer, Nihilent Limited; Marzin Shroff, MD & CEO, Eureka Forbes; and many more. The brands felicitated included [24]7.ai; Acko Insurance; American Express India; Aquaguard; Astral Pipes; Avery Dennison; Bharat Aluminium Co. Ltd; Baxium Healthcare; Bisleri International; BridgeLabz Solutions Private Limited; Bridgestone India Private Limited; Capital Numbers; Cashfree; Cello; Colgate Palmolive (India) Ltd.; Crompton Greaves Consumer Electricals Ltd.; Cytiva; DELL Technologies; DHL Express India; Eupheus Learning; Flamingo; Freshworks; ICICI Prudential Asset Management; IDBI Intech; IDFC First Bank; Kalki Fashion; Mahindra Automotive; Metro Cash and Carry; Oswaal Books and Learning Private Limited; Patanjali Honey; Pepsi; PNB Housing; Renee Cosmetics; RMZ Corp; Shivaami Cloud; Sonalika Tractors; Sugar Cosmetics; Sundaram Mutual; Translumina Therapeutics; Utkarsh Small Finance Bank; Villain; Visaka Industries; Vivifi; V-Trans India Limited; WhatsApp; and Zorabian Chicken. Addressing the media, Rajesh Khubchandani, CEO, Team Marksmen, lauded the brands whose achievements were immortalised in an exclusive coffee table book unveiled on the day. “Trust is that intangible, emotive value that is so hard to quantify, but holds so much value, making some brands stickier, more beloved and more trusted than others of its kind. I applaud all the brands showcased as The Most Trusted Brands of India 2021 and trust that their stellar achievements will inspire others to aspire for their benchmark of excellence. Long may their tribe thrive." The research methodology The list of brands felicitated was arrived upon after a survey was conducted by Allegiant Market Research. These brands were identified as perceived by channel partners and consumers in urban and rural (5 Lakh+ towns) India across select categories and select brands. The study was carried out in 15 cities (namely, Ahmedabad, Amritsar, Bangalore, Delhi, Guwahati, Hyderabad, Jaipur, Lucknow, Ludhiana, Mangalore, Mumbai, Nagpur, Nasik, Patna, and Pune) with a total design sample size of 864 distributed among them. Respondents evaluated the brands on four key parameters, i.e., innovation, consistency in customer experience, value proposition, and advocacy. Telephonic, WhatsApp, and Face-to-Face interviews were conducted with the target group with a structured questionnaire. Respondents evaluated brands they were familiar with. Each respondent could rate a maximum of 18 brands based on their familiarity levels.

Team Stay Featured recently interacted with Kavitta B Bedi and Katherine Mehta. Kavita and Katherine are the founders of Xtraview- a digital interview platform that helps students speak, showcase and succeed. Their mission is to empower students by helping them in bringing out all aspects of their personality. This platform gives every student an equal, unbiased opportunity to seize their dreams and succeed. Xtraview is a start-up by 2 women- Katherine Ernst Mehta- an educationist and Kavitta B Bedi- a leading entrepreneur in the children's space. so, here are the glimpses of this interaction How is your platform useful for corporates who would want to hire people with brushed skills? One of the biggest challenges facing people just entering the workforce is that they are not career / job-ready, despite completing studies at a master's level. What students need are good communication skills to first bag that coveted job and then succeed at it. A potential candidate who has good communication skills not only aces all their interviews, but once hired, they are also able to perform well in their jobs with great interpersonal skills. Also, many students, despite having great academic credentials and great strengths, are not able to put that across to interview boards or hiring committees, because they have not had adequate interview practice, and so their nerves get the better of them, or they cannot articulate their USP. Our Xtraprep workshops help train students with these critical communication and interview skills, which will benefit them for the rest of their lives. Xtra Prep workshops- are they only for students or also for individuals who wish to hone up their skills before applying for different interviews Currently, Xtraprep workshops are aimed at helping high school (Class 9-12), college students, and those pursuing their Master's degrees upskill in their communication skills. However, if we do see demand from working individuals for our service then we will be open to expanding its availability to other sectors also. How does the whole process of sharing recordings with institutions/organisations work? We have deliberately kept the process very simple. An organisation does not need any added IT infrastructure, they do not need to download any App, they do not need to log in anywhere. A simple email reaches their inbox with a link to the video of the recorded interview. They just have to click, watch and assess. We store the video at our cost for a period of 12 months. This allows the candidate the flexibility to share it with multiple organisations. Hiring companies benefit, too, because they can review the interviews at their own time and convenience. The recording also allows them the opportunity to review and reassess or compare between candidates at any point during the review process. Xtraview is a unique platform and I believe there are no competitors for it- why and where do you think there was a need to create a platform like this Yes, Xtraview does not have any competition in the Indian market. Being conscious communicators ourselves, both Katherine and I understood the relevance, importance and need for students to have this skill to succeed in today's world. It doesn't matter if you dream of becoming a dancer, a data analyst, an aeronautical engineer, a painter, an entrepreneur, a social worker, a marine biologist, or a corporate manager - at every level and stage of your career, being able to put a face and voice to your idea is what will allow students to succeed. The pandemic has brought about a revolution in education and business, and the digital way of working is nowhere to stay. Learning how to communicate effectively on digital platforms is a skill that every individual needs today. Yet not all parents and teachers are equipped to train their children in this skill because they are learning this at the same time as their children. Hence, we realised that this is a great need in the market today and we can help students succeed and give them the skills and tools to be able to chase their dreams. Is language a barrier in the interview process with both institutions and organisations as we see there are a lot of people who have the bandwidth to deliver but are not good at communication skills? Language is just one part of the effective communication cycle. There are many other facets like how you present yourself, how effectively you communicate your ideas, and how prepared you are for an interview or interaction. These are a few of the 15 focus areas that we train on during the Xtraprep workshops. During these workshops, university and college students also undergo a specialised module on how to create the best elevator pitch for themselves. The Xtraview interview is conducted by one of the specialist communicators on our team, who are industry leaders in their own fields and are now investing some time in developing the next generation with skills that will help them succeed. The skills that Xtraview and Xtraprep provide are life skills that will stay with every participant long after the training is over and will continuously allow them to upskill themselves to remain relevant, updated and desirable in the workspace in whatever area they choose for themselves. on this closing note, we can say, we are busy empowering students and unlocking their leadership capabilities as they develop tangible solutions to global problems. Also enclosed below is the link to the website for your understanding. www.xtraview.in

About the Author : Sheetal is a young and dynamic founder of Urja Building Services Consultants Pvt Ltd (UBSC) which is an Engineering Services Firm. She started this company back in 2002 with a 3 months baby in hand. The company started from nothing more than a computer and women with geared determination is today a market leader and a globally benchmarked engineering services design firm. Today UBSC has provided engineering services to 400+ projects all across the globe. Her passion, professionalism and her drive had made her one of the strongest women and has bought the firm to new heights proving that hard work and determination does pay off. Let's read what she wrote When you think of any male-dominated industry, construction is one of the first careers that come to your mind. Of all the people who work in construction, women only take up a small percentage of the workforce. When I joined the construction industry 18 years ago, that time this figure was even lower. Now, in 2020 things are immensely different we see more women thriving in the construction industry compared to the last few decades. Construction is the second largest industry in India after agriculture and it contributes significantly to the overall GDP. It’s an industry that gives jobs to both the skilled and unskilled alike. Women take up over 25% of the construction industry workforce in India. According to a recent report, there are about 1.46 million construction workers in India, about 36 lakhs of them are women. However, there is a larger scarcity of women in the technical and managerial roles, particularly civil engineers, architects, structural engineers, electrical engineers, maintenance and supervisorial staff, as just 1.4 per cent of women are engaged in such technical roles within the industry and even lesser employ themselves in the construction industry. Such a disparity is a result of the gender bias that exists within the Indian society about women working on-site. It can even be seen in the ratio of male to female students in Civil Engineering courses which is 4:1. And even from this limited number of female students, only 20 per cent of women join the construction sector and the rest move on to the other sectors. As an employer, it has been a constant challenge to hire women in such a male field for various reasons. But the reason that stands out and affects me the most is that not many women look at construction or civil engineering as a career option. I have seen many women who after completing their civil engineering courses join as lecturers in universities. More than within the industry, this stigma is due to environmental and societal pressures that make this disparity led to discrimination against women. It pains me to say that it’s an unfair result of past precedence and preconceived notions. Unfortunately, construction has always been a male-dominated and ruled sector not only in India but even for the rest of the world. You will find very few women on sites or working in civil construction companies. The experience scars women especially on the day they have to choose their branch of specialization in engineering. “Civil engineering is not meant for women,” they are told. “What will you do going on-site?” “Do you think it’s safe?” are some of the questions thrown constantly at young women who choose this career. For women to safely and confidently enter the male-dominated field of construction, they can seek the increasing number of resources available to them that addresses their specific needs in the industry: There is still much work to be done to fully include women in construction. To increase recruitment and improve retention of women in the sector, companies must acknowledge the gender bias and work hard to remove such a gap of gender bias from their corporate culture. Companies need to develop training programs and local mentorship groups specific to the needs of women. The inclusion of female staff in the hiring process can make the trainees more comfortable. A positive work environment and the need to encourage women to become role models for other women can form a positive chain reaction for self-realisation and fulfilment for the other female staff. Schools and educational programs need to highlight the value of construction jobs for women and young girls so that they can see the industry as a viable career path. The construction worker shortage has presented an opportunity for more women to be hired while also fixing the issue. However it needs to be acknowledged that there is a skill gap when it comes to women working in construction, but there are ways to get around this as experience brings skill over time. With more and more ground-breaking women pushing at gendered norms and levelling the playing field, the industry is taking bigger steps at becoming a more diverse and viable field for a new generation of construction workers. Note- The article is contributed by Sheetal Bhilkar, founder of Urja Building Services Consultants Pvt Ltd (UBSC)

Kooku OTT App has launched its latest web series ‘Lolita PG House’. The script of this six-episode web series is a mix of mystery, betrayal and romance. The husband of a lady suddenly disappears one day leaving her in the lurch. The lady navigates life’s challenges all alone, making her house a Paying Guest accommodation. Surprisingly enough, one day her husband comes back, with a fantastic story on his sudden disappearance. The PG occupant sees through the design of her husband and the story takes a turn for the worst. To know what happened to the lady, her husband and the PG occupant, subscribe to Kooku OTT App and Watch‘Lolita PG House’. The artists in the web series include Aabha Paul, Nimai Bali and Shabaz Khan. Directed by Ratnesh Sinha and Producedby Eshu Gambhir, the series is now live on Kooku OTT App, available on Android and Web. Kooku OTT App is a subscriber focused App and has been launching entertaining web series. Since the beginning of 2021, it has already launched 36 episodes of 13 web series. Subscribers remain involved with the App due to the peri Produced byodic launch of the web series. These web series capture fantasy, mystery and romance. Kooku OTT App has gained immense popularity for the content masses associate with. The reason for such huge success is the script of the web-sweb series on the Kooku App, which portrays the fantasies of its subscribers. The Screen Characters in the Kooku OTT App series are continuously exploring relationships in their unending urge for finding love. Due to the relatability and popularity of its series, the artists in Kooku OTT App have become household names. Web series from Kooku have been liked by the common man. Kooku OTT App has a lineup of successful web series like Lolita PG House, Humraaz and Mere Angane Mein. Encouraged by continuous growth in its subscription, Kooku OTT App had launched ‘Kooku Premium’, a segment that offers content with Top star cast, Gripping Script and larger than life screenplay. Kooku app was launched in January 2020 and has been offering popular programs on its platform. The appeal of the Kooku App is not only across the length and breadth of India but it also boasts of viewership from countries such as the US, UK, Canada and other countries. Kooku has ~ 12 lakh, active monthly users, with weekly user engagement being over 3 hours and 15 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment. Kooku is available on Android and the web.

One of India’s leading SEO & ORM Company, ORANKS INFOTECH has won the National Quality Excellence Award for delivering excellent SEO & ORM services in India and abroad. Oranks Infotech received the award from Praxis Media Group. On the back of its advanced SEO service, Oranks Infotech helps brands bring their website to Google's 1st page with relevant business search queries. This enables the companies to increase traffic and generate leads. With our state-of-the-art ORM services, we build/repair the online presence of brands and individual such as Politician, CEOs, Directors and Celebrities, on Google search. According to Mr Khalid Gaur (Co-founder of ORANKS INFOTECH), we strive to deliver quality work that is at par with industry standards. We provide website development, SEO, ORM services in India & abroad under one roof. We are thrilled to have won this prestigious award, which is a demonstration of our clients’ trust when embarking on their digital transformation journey. The company, which has an experienced team, goes beyond the scope of work to meet its client's expectations. In the initial stages, we were a bit apprehensive due to the competition in this industry. The industry is witnessing the regular launch of new companies, but Oranks Infotech is way ahead in the competition because it comprises a team that has rich experience and has worked with some of the leading digital companies. Our technical and communication team is making concerted efforts to working make Oranks Infotech to greater heights. Oranks Infotech delivers 100 percent results with a client retaining rate of 98 per cent. In the times to come, we are looking forward to work with leading brands in India and abroad.per cent By working with a brand like Wave Group, Adarsh Group, TrusSox, Meizu India, we have been able to deliver our best services. Special thanks to Praxis Media Group for this prestigious award and long-standing relationship. About ORANKS INFOTECH ORANKS (http://www.oranks.com) began operations in 2017. Within a short span of time, the company created a strong reputation because of its excellent SEO, ORM, website development service and strong professional team. Currently, we have 20+ employees and highly experienced team leads who have worked with some of the leading conglomerates like Wave Group, Reliance, Adani, DLF among others. The company has been delivering state-of-the-art services to its clients on the back of rich experience and advanced level tactics/strategies.