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Pushkar Sharma is all set to make his second appearance in the Nairobi Premiere League, starting from 15th September. The six teams represent Kenya’s cities/towns and wildlife, namely, Nairobi Hornbills, Eldoret Hawks, Nakuru Flamingoes, Mombasa Eagles, Machakos Vultures and Kisumu Cranes Six teams are participating in the league and Indian born, Pushkar Sharma is going to represent the Eldoret Hawks. Eldoret Hawks are likely to face Mombasa Eagles in the 3rd match of the tournament. The game will be played on 16th September 2021 and is likely to be scheduled from 9:00 am (Nairobi time). Pushkar, who has been in brilliant form for the last few months is definitely going to play a vital role in the team. He scored an unbridled 167 very recently for Raurka Sports club. Pushkar is also the highest run-getter of Nairobi Provincial Cricket Association with 442 runs from 7 innings so far. He averaged 73.67 with a strike rate of 103.27. I am very happy to see my selection in the Nairobi league, it's good if I play with Such international players. I am excited to learn lots of things from this league, after the league, I will apply the same in my life. I owe a lot to god and my family to support me. - Pushkar Sharma , Star Player Eldoret Hawks. Zimbabwean international cricketer, Christopher Mpofu is going to play a big part in the tournament as the tall lanky veteran will be seen lead Nairobi Hornbills against Kisumu Cranes in the inaugural edition of the Nairobi Cricket League (N.C.L). The match will be played at Ruaraka Sports Club on Wednesday morning. Mpofu who is visiting the country for the third time was heard slating, "I will make the best use of the experience gained in the national team for 16 years." He further said that he is here not just to lift the trophy but also to enjoy the game. Apart from him, star Zimbabwean cricketers such as Tinotenda Mawoyo, Christopher Mpofu, Neville Madziva, Elton Chigumbura, Shingirai Masakadza, Forster Mutizwa and John Nyumbu will be a part of it. The six teams will be mentored by well renowned Sri Lankans such as Gihan Rupasinghe, Udara Jayasundera, Chamara Kapugedera, Ajantha Mendis, Lahiru Gamage and Vikum Sanjaya. Ex-Kenya internationals attached to the teams, captaining the various Franchises including Steve Tikolo, Thomas Odoyo, Jimmy Kamande, Martin Suji, Joseph Angara and Kennedy Obuya.

The famous chat show “Trending Live with Richa Mehta” has recently completed one year along with hitting 100+ show episodes. The show is hosted by the famous page 3 personality, Richa Mehta, who herself is a successful entrepreneur, model, and actress. The show has garnered an audience from multiple social media platforms like Facebook, YouTube, Instagram and is also broadcasted Internationally. In its running seasons, the show has hosted multiple celebrities and business tycoons from various fields who have entertained and imparted knowledge from their respected experience. The show has been a source of positivity and silver lining in recent pandemic times. Recently, “Trending Live with Richa Mehta” hosted Dr Gaurav Goyal who is the Director and second-generation entrepreneur of his family’s heritage business, Gopal’s 56. Dr Gaurav Goyal shared insights and shared the history behind his famous brand Gopal’s 56 which was started by his late Father Mr Dinesh Chand Goyal. Dr Gaurav also shared that how he and his team have played a significant role in transforming his family’s brand in the last two decades. The brand Gopal’s 56 serves more than 56 flavours of 100% veg oil-free ice creams/shakes and entered in the food line by introducing famous snacks like “Cholle Bhature”. Dr Gaurav also shared that Gopal’s 56 not only has a vast line of products but also focuses on creating food and ice-creams which are very healthy. He also made some revelations on introducing breakthrough technologies and innovation to his famous ice-cream segment which will serve as a healthy option to all our youth. Overall, the show was much appreciated, applauded and marked success by all the segments of the society. The show maintained a huge viewership across all the platforms. The viewers also asked live questions and are keenly awaiting to taste Gopal’s 56 tantalizing Ice-creams/Shakes and satisfy their craving taste buds in their respective cities. To this, Dr Gaurav also revealed his future plans of expansion and reaching not only parts and cities of India but also abroad. If you want to follow this multi-talented celebrity, here are the links 1) Link to Her Facebook Profile : https://www.facebook.com/richamehta06 2) Follow Her Facebook Page https://www.facebook.com/richamehtaofficial/ 3) Link to Her Instagram Account https://www.instagram.com/richa_mehta

Whether it's to lavish weddings, glitzy galas or even team-building conferences, ballrooms provide the perfect setting to host the most glamorous and talked-about occasions of our lifetimes. And now, those looking to make the Sunshine State, Goa, their destination of choice for a social or professional can opt for the Novotel Goa Dona Sylvia Resort, one of Goa’s finest hotels, which is all set to launch South Goa’s largest ballroom – The Grand Ballroom. Spread across 7,000 sq ft., the ballroom is Goa’s grandest, which has the capacity to host up to 1000 guests. The capacious hotel is home to a ballroom with sparkling crystal chandeliers, priceless fresco paintings, and gilded ceilings – creating a statement of grandeur and luxury. Being the largest convention space in South Goa, this palatial venue, which is a perfect blend of modern and contemporary sensibilities, can accommodate up to 1000 guests, thereby making it the preferred address for destination weddings. The Grand Ballroom offers an unmatched experience, in sync with the luxury style statement made by the Novotel Goa Dona Sylvia. Featuring 181 rooms spread over 20 acres of lush gardens and swaying palm trees, the hotel is decked out with Mediterranean-theme-styled villas that reflect Goan Portuguese architecture. Dennis D’Costa, General Manager of Novotel Goa Dona Sylvia, is both excited and proud of the new expansive inclusion to the hotel. “It’s with great pride that Novotel Goa Dona Sylvia announces the biggest, most luxurious ballroom in all of South Goa. Every feature has been mindfully planned, so as to create memorable experiences for our guests.” For those looking to tie the knot in the midst of a calming oasis, there are a handful of things as magical as saying “I Do” with a picturesque coastline as the backdrop, the waves crashing and swelling in the distance and a slight breeze in your hair. With Novotel Goa Dona Sylvia, your idea of a wedding in the great outdoors is bolstered by the combination of casual and intimate, which can be an appealing draw for your guests. The venue’s private beach and numerous event venues of all sizes will meet your needs, whether you’re hosting a wedding of 25 guests or 500. The exquisite resort is guaranteed to give you memories that will last for a lifetime to come. These are the social media handles to stay in touch 1) Linkedin https://www.linkedin.com/in/novotel-goa-dona-sylvia-beach-resort-aabb68160 2) Facebook https://www.facebook.com/Novotelgoadonasylviaresort/?ti=as 3) Instagram https://instagram.com/novoteldonasylviagoa?utm_medium=copy_link

Beauty Therapist Anjali Joshi has been imparting aesthetic training through her Midas Touch Hair and Beauty Institute for the last 27 years in Pune. She has made a large no. of women self-reliant through this. In this profession of aesthetics, many new treatments, methods and advanced technology have been introduced and more and more women have started excelling in this field by passing international level certificate examinations. However, women are facing many difficulties in appearing for international level certificate examinations including language barriers, examination Fees, and technical difficulties. Overcoming all these difficulties, Anjali Joshi worked so hard and patiently for the aspiring candidate to get an international certificate and her efforts were successful. The curriculum developed by Anjali Joshi has been approved by the Central Christian University (CCU) in Malawi, East Africa. Beauticians will now be able to appear for certificate exams course in Aesthetics in a national language in a foreign university. CCU recently declared Midas Touch Hair and Beauty Institute as an official Collaborative Partner. Nitesh Mule, Bhavesh Parmar and Alex from the Online Overseas Education Consultancy, a distance learning platform that is affiliated with CCU felicitated Anjali Joshi with a certificate. Anuradha Joshi, writer Baban Potdar, Atharva Joshi, Neetu Arora, Dr Rajendra Bhawalkar, Rasika Bhawalkar, Vaishali Chipalkatti etc. were present in this program. The program was hosted by Vrinda Bhandari.

Zobox, the renewed mobile startup is all set to enter the smart TV market with its brand new product ZoTV. With this, the company expands its product portfolio eyeing to tap Tier II and Tier III cities in India. The smart TV will be available on their D2C platform and via their offline channel partners spread across the country. Zobox already has a good presence in the market with its renewed mobile handsets. The company recently announced opening up over 2,000 retail stores across the country. The renewed mobile handsets have gained 0.05% market share and the company is looking to increase its share to 20% in the next coming years. Zobox has so far recycled 5,000 mobile phones and is determined to increase the numbers. Sustainability is the core of its business and the company is optimistic of recycling over 50,000 handsets in the next two years. With ZoTV the electronic startup wants to cater to the growing demands of customers in Tier II and Tier III cities. They are coming up with affordable smart TVs that will offer all the features that enhance viewing and enable internet aided interface. The product will be available on Zobox D2C platform and retail stores pan India. 32 Inches smart tv will be available by 10th September in the offline stores. Founder Neeraj Chopra said, “ As a brand, we are quite excited to launch. We are now entering into the smart tv section and also offering a wide range of options that will help customers to choose the better. People are forced to be inside homes in lockdown and that has caused the surge in prices. Currently, we are going to offer two TVs from 32 inch and 40 inch.” The product will be sold through offline partners and through our eCommerce platform. Delhi based startup further reveals that the competitive pricing and India has witnessed more than 55% growth in the smart tv segment in the first quarter of the year. Currently, Zobox has a mission to provide smart tv at a highly aggressive pricing pattern that will help people to smart purchase. With this new launch, the electronic startup aims to make entertainment available across all Indian households, by offering the best-in-class viewing. For more information, visit : https://zobox.in/ About Zobox. in Zobox.in, was founded in the year 2020, is a B2B and B2C electronics brand that is built on both the offline and online platforms. The key growth strategy of the brand is to provide best renewed gadgets at budgeted cost. The brand’s philosophy is to give the customers the best of the electronics gadgets that includes mobile phones at nominal prices along with the wide range of selection along with accessories.

Bewakoof.com , India’s largest D2C fashion brand has partnered with Coca Cola to launch an exclusive merchandise range including fashion apparel like joggers, T-shirts, footwear -- flip flops, slippers and backpacks for men, women and all gender. Walk into any store around the World and you would be hard-pressed not to find a Coca-Cola memento of some sort. Since its inception, Coca-Cola has amassed unprecedented cultural cache and is undeniably among the most recognized & culturally important brands in the world. Bewakoof x Coca-Cola is a beautifully crafted & edgy capsule collection showcasing our love for the 135 years young sentiment that is 'Coca-Cola' - a global brand that provides billions of moments of refreshment every day. Coca-Cola, known for celebrating togetherness, and Bewakoof, known for providing its audience with lightheartedness, hatke expressions and fun. And with this collaboration, we have tried to capture the unique identities & DNAs of both these brands. Prabhkiran Singh, Founder and CEO, Bewakoof , says, “Coca Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe Taste the Feeling is such a powerful expression that it has taken the brand Coca Cola beyond being a beverage brand.” Bewakoof X Coca Cola will be 360 degrees promoted across all digital platforms. The designs on the product range have been inspired by Coca Cola’s bold Red, white and black colours. They are inspired by classic Coke bottles, which is nostalgic to Coke’s fans here who love a retro touch in their wardrobe also. Both the brands are great tastemakers. Amit Mahajan, Director: Design & Buying -- Bewakoof, says, “Coca-Cola is one of those brands that inspire emotions of happiness. Little moments of joy is how people see Coca-Cola as a brand. And we at Bewakoof believe in spreading smiles through our unique humour. Hence, in this collection, we tried to bring to life some of the things people love about both of the brands – self-expression and fun. We stand by the vision of spreading hope and positivity, which our consumers will enjoy sharing with their friends and family” Open happiness with Bewakoof and Coca Cola About Bewakoof Bewakoof.com , founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casual wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.

"I still remember, vividly, where my Yoga journey began, it was at a gym near my house around 18 years ago in the town where I grew up. The power of yoga was apparent to me even in those very early beginnings. The union of movement and breath along with the deep relaxation at the end of class began to teach me how to switch off my overactive mind and connect to my inner self. Yoga for me has become a way of life and nupūrna is my journey to create awareness about Yoga which is more than just the asana practice." Nupurna Yoga and Wellness is a combination of practices and experiences that bring Happiness. Conceived in the Heart and nurtured inside the mind of a yoga enthusiast, Nupur Gupta (the Founder), Nupurna aims to transform lives through wellness. Nupurna is a combination of the words Nupur and Purna. ‘Nupur’ means ‘Ornament’ in Hindi and ‘Purna’ is a Sanskrit word meaning ‘Fulfilled’. Living up to its name, Nupurna introduces you to the deepest potential of Self Care & Wellness towards generating Happiness and Sustainability. Nupura Wellness is driven by Nupur’s 15 years of Self-Transformation journey that entailed her encounter and ultimate fusion with Yoga. In the quest of learning more about the rejuvenating practices during her early 20s, she went on to discover a new way of life. This is where she embraced Holistic Living and combined it with her inclination towards the softer aspects of her work life (as a Marketing Professional ), which included Empathy, Compassion, Emotional Intelligence and Mental Resilience. Nupur decided to support others by sharing her discovery about Happiness and Wellness with everyone. With that focus, she completed her Professional Yoga Teachers’ Training from International Sivananda Yoga & Vedanta Centre in Kerala, India and began to train others at the Ashram. This was where Nupurna Yoga & Wellness was conceived and shaped up to address a relevant problem in our society- Unhappiness. With her Business Marketing background, she excels in Collaborations, Research and Sustainable Employee Delightment. During this period, she met her life partner and relocated with him to the Netherlands, from where she currently operates. Nupur Gupta was teaching yoga at a retreat in Goa, India when Attila Bosnyak, who was attending the retreat, saved her life during an adventurous swim and that is what sparked a whirlwind romance between them. Their long-distance relationship just like Attila’s rescue mission for Nupur did not come easy. Nupur’s mother was diagnosed with a brain tumor and was scheduled for emergency surgery, and their meeting somewhere halfway between Netherlands and India was put on hold indefinitely by these horrid circumstances, but then love is always known to conquer all. Attila flew to India just to by Nupur’s side during those trying times and his little gesture of going down on his knees with a promise to love one another forever during a brief visit to the Taj Mahal proved to be a turning point in the love life. Despite moving to Amsterdam after marriage, Nupur’s love for India could see no end. During the pandemic, her urge to help fellow Indians grew even stronger. This urge led to the birth of her initiative ‘CSR for India’. Through CSR for India, Nupur decided to share 5% of all her earnings to the foundations and fundraisers working for Covid relief in India via Oxygen Supply, Child Care and Education. Nupur also employed teachers &experts from India- both her and the birthplace of Yoga. By affiliating with Nupurna, they could and continue to generate income and cope with the financial instability caused by the current situation of the Pandemic. Her yoga and meditation programs also emphasise the overall wellness of people. Her core goal is to work towards the holistic well-being of others, making them feel good not just physically but mentally also. Everyone deserves happiness. Nupurna envisages happiness & well-being for people across the globe. She is committed to achieving it by creating awareness about Yoga & Wellness and making it an integral part of everyone’s life. Nupurna aims to generate a Happier Body, Mind and Soul for one and all. if you know more updates from them, just follow the following link Instagram https://www.instagram.com/nupurnayogawellness/ Facebook https://www.facebook.com/NupurnaYoga

Hyderabad-based OneFitPlus, India’s largest fit-tech company has launched India’s first multiplayer fitness gaming version within the Fitwarz app. The connected game can be played on your treadmill and spin bike from RPM Fitness and Fitkit. The platform motivates users to exercise by offering a competitive real-time multiplayer experience and engages them through its gamified approach. Fitwarz combines the fun of multiplayer video gaming with the intensity of serious workouts, helping users achieve their fitness goals. Customers can run and cycle with thousands of other riders or invite their friends from Kashmir to Kerala to join and race on Fitwarz. You can join group rides and races or just join the world and jump on with other riders when you want to. The races are scheduled every 30 minutes from 4 am to 12 midnight. Features: * Play with other users who lives in Multiplayer mode. * Enjoy 7 different tracks with mesmerizing views. * Get motivated by FitBoard ranking. The better you exercise the higher your rank. * Connect with other users using emojis and stickers. * Share your workout with friends and family The new features enable users to stay connected while exercising using live emoji chat and tracking each other’s performance using the FitBoard. FitBoard displays user profiles and real-time exercise statistics creating a community environment where members can compete and motivate each other. For track & field enthusiasts, the app has a new short track feature that helps treadmill users to have a complete track experience. The Company, which recently signed Kiara Advani and Sidharth Malhotra as its brand ambassadors, has also launched a digital marketing campaign. As part of this campaign, the company has launched an ad featuring both Kiara and Sidharth. Here’s the link to the ad - ·https://www.youtube.com/watch?v=FyNDNFcdH4E ·https://www.instagram.com/p/CTevBjxgq6i/?utm_source=ig_web_copy_link Amit Mathur, Co-founder & VP Technology, OneFitPlus, says “We are super excited on launching India’s first Multi-Player Connected Fitness Game. The goal is to provide users with an immersive experience that will make them enjoy their exercise like a sport. Fitwarz supports thousands of users to play at the same time and is available for both iOS and Android. You just need to pair the app via Bluetooth with one of our smart cardio devices. We hope our users enjoy the multiplayer experience and plan on introducing more such features which will allow them to network and connect with other users on the platform.” The OneFitplus app has over 85k+ downloads. The OneFitPlus ecosystem offers a focus on fitness, nutrition and wellness with their health apps. Their smart cardio machines, live studio classes and gaming app Fitwarz ensure spirited workout sessions. With each workout, the users also accrue HealthCoins under the rewards program; which can be redeemed for available offers. To top it all, OneFitPlus is the only company in its category which provides free at-home installation service across 27,000 pin codes in India. Globally, the connected fitness market is estimated to reach USD 5.96 billion by 2025, according to a report by Grand View Research, registering a 31.2% CAGR during the forecast period. According to a KPMG report, the online gaming segment in India was estimated at ₹136 billion in FY21 and is projected to grow at CAGR 21% over FY21-FY25 to reach a size of ₹290 billion. Of the total size, the online casual gaming sub-segment accounts for more than 40 per cent of the total online gaming revenues. Fitness gaming is a new segment. PSB the campaign links and images - · https://www.youtube.com/watch?v=FyNDNFcdH4E · https://www.instagram.com/p/CTevBjxgq6i/?utm_source=ig_web_copy_link

The month of March is generally associated with students across a myriad of age groups who gear themselves to appear for examinations. Due to the COVID19 pandemic exams have been postponed to August. In some states, the month of August is completely loaded with the various semester and competitive exams. Students are busy attending various exams and preparing well for the same. The prolonged use of digital devices, books, reading, and exam pressure leads to fatigue of the most unconsidered yet vital part of our body, the eyes. Dr Vamshidhar, Phaco Refractive Surgeon, Maxivision Super Specialty Eye Hospital, Hyderabad regularly interacts with patients who often complain of stress and strain to their eyes during the pre-exam period. The remedial measures required for maintaining a healthy eye have to be practised routinely. Dr Vamshidhar, Phaco Refractive Surgeon believes that “When it comes to taking proper care of your eyes, there are several things that you should be aware and informed of. Only a few people actually understand the seriousness of the various exercises and steps that should be performed to maintain proper function of the eyes.” Below are some top eye care remedies to overcome common concerns faced by many: - Long hours of computer use often lead to eye fatigue. Less blinking of the eyes reduces the lubrication in the eye which in turn makes the yet tired, scratchy, and dry. Remedy: Maintain a reading distance not less than 25 cms from the eye. Take adequate intervals of rest (5 to 10 minutes) in between reading for long hours. One can also relax the eyes by looking at a distant object 5 meters away. - Dry eyes due to inadequate rest eyes are also responsible for burning eyes. It is the most common cause of infection and discomfort. Remedy: To keep the eyes fresh, one should avoid rubbing the eyes. Splashing cold water keeps the eyes fresh and hydrated. Artificial tears or their substitutes like eye drops or lubrication helps in restoring the natural moisture of the eyes. - Sleep deprivation due to contact lenses is another common problem that is quite dangerous if left on the eye for long hours. This also reduces the supply of oxygen to the eyes. Remedy: In such a scenario, one should use eyeglasses and try and alternate between lenses and glasses. Students should wear good quality contact lenses made of silicon hydrogen. It is a new material with improved oxygen mobility, which reduces the risk of discomfort. According to Statistics, 5-10% of school children have strained or fatigued eyes just before the start of examinations either due to sleep deprivation or rigorous revision. TIPS: 1. If you are prescribed glasses, it is always advisable to wear them while studying. 2. If you are using contact lenses, do not wear them beyond 10-12 hours per day. 3. Avoid watching TV or mobile games. 4. Practice the 20-20-20 rule. After 20minutes of reading close the eyes for 20 seconds, and then look at a far distance of 20 feet. This will reduce strain in your eyes substantially. 5. Use lubricant eye drops frequently Or as & when necessary. Common precautions and care to be taken are: - Maintain good posture while studying. Never lie flat on your back and read. - The ideal screen positioning is a 45-degree angle between the eyes and the bottom of the screen. - While working with reflecting surfaces like computer terminals, use anti-reflection coated glasses, to avoid glare and eyestrain. - It is prescribed to absolutely avoid read in dimly lit lighting arrangements which will further strain the eyes. As also to avoid reading in a moving motion while on a bus, train, or car. - It is critical to follow a good diet that supports the changes in routine during exams. Plenty of fruits and vegetables such as carrots, spinach, papaya must be consumed. These foods are rich in beta-carotene which helps in healthy eye vision. - Sufficient sleep is also important to ensure good eye health - Regularly eye examination once a year by your optometrist/ophthalmologist even in the absence of an eye problem should be done. Maxivision Super speciality chain of eye hospitals also regularly conduct special eye check-up drives for students during exam time. Maxivision also suggests that if there are any symptoms like constant headaches, redness in the eyes, watering eyes, and recurring pain in the eye, parents should immediately take their child to an eye expert for a comprehensive eye check-up.

OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of the ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart. Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos. Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.” The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates. Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year. Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.” According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30. About OneFitPlus Founded in 2017, OneFitPlus is a Fit-tech company promoting holistic health & wellness. OneFitPlus, one of the early entrants in the Indian connected fitness segment, has emerged as the largest fit tech company that operates with a philosophy of making exercise sports-like and help people achieve their fitness goals in a fun & easy manner. They provide smart home-fitness equipment, live streaming sessions, fitness gaming, nutrition experts and a rewards program to make fitness accessible and enjoyable.

India’s largest D2C fashion brand Bewakoof.com staying true to its purpose of hatke announces Peppy Pink as the colour of the month. Colour of the month is a property, which was launched 18 months ago, in tandem with the global trend of colour forecasting. Sanya Malhotra, who recently came on board to promote the brand, will be seen in the colour of the month fashion apparel by Bewakoof. A 360-degree marketing campaign to promote colour of the month has been rolled out which will see Sanya in different avatars across all Digital platforms. The Colour of the month is announced on the 1st of every month with an entire range of products in the colour. The products are offered at a starting price of Rs 249 from 1st to 3rd of the month. Bewakoof, which has pioneered in bringing this international trend to India over a year back, has seen it grow into a cult where customers have been queuing up virtually to book the products in their favourite colours. Prabhkiran Singh, Founder CEO, Bewakoof.com , says, “Internationally forecasting colour is a multi-billion dollar industry as colour is one of the most important ingredients of the fashion industry. We have attempted to take it to the next level by bringing a new colour every month, which is in line with the international flavour by using AI in predicting the right colour. With Sanya on board, we are going all out with an aggressive campaign in the works as we feel colour of the month is now one of our most awaited initiatives every month.” Amit Mahajan, Design Head, Bewakoof.com , says, “Colours are known to have different effects on our mood. It is a common practice to choose colours as per our mood and season and dress up accordingly. Some colours soothe us, some excite us and some just leave us with a smile on our faces. Our story behind the colour of the month is inspired to bring some lightheartedness into the lives of our customers. We chose Peppy Pink for September as seasons begin to change and we thought of choosing a colour, which can immediately lift our spirits and make us feel empowered to take on any challenge thrown at us. Peppy Pink can be paired with dark, light and whites giving it a quality to stand out and still not be in your face. It is a show stopper colour and our customers are no less than A-list models to flaunt their expressions in a lively and confident colour like Peppy Pink.” Peppy Pink inspired range is now live and the company expects to sell half a million units within 72 hours of the launch. About Bewakoof Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. The brand is popular for its offerings in casual wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. It’s got a large collection of Jackets, Bombers and Hoodies. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram. To view the product gallery click here: https://www.bewakoof.com/ To view the digital campaign, click here: https://www.youtube.com/watch?v=iFs61yslx9Y

Fuzia, the largest global online women’s networking community, recently organized a creative summit, bringing together experts and industry professionals giving the audience a chance to engage in learning new skills and confidence to grow as a professional. The 3-day event kicked off with art workshops in which participants learned watercolour painting, upcycling, and fashion illustration from artists. The workshops were a space for the creative heads to channel their inner artist on the paper/screen and also create something new upcycled out of the old. By the end of the sessions, everyone had completed their masterpiece, which they shared on social media for their followers to admire and appreciate. Day 2 was a master class with experts like Tina Walia and Geetarsh Kaur. Walia provided helpful insights and tips on public speaking, as well as the importance of body language and appearance when speaking in front of an audience. Kaur shared valuable advice on how to conduct oneself professionally and how it can have a lasting impact on the other person. Day 3 also included a master class with Shaifali Bhargava sharing her three secrets to overcome nervousness and become confident. Whether you have a job interview or a meeting coming up, her advice will help you ace them. Next month, Bhargava will host another master class with Fuzia on Leveraging Emotional Intelligence in Communication . You’ll find the registration link here for this two-day event happening on 8th-9th September. The panel discussion was led and moderated by Fuzia's Co-Founder & CEO herself-Shraddha Varma with Shellye Archambeau, Michelle Mras, Zaaria Patni, Rachita Juneja, Aparnaa Laxmi Singh, and Dr Ashish Mahendra was an informative session discussing Youth and Leadership. The session focused on the importance of strengthening empathetic leadership, especially during the pandemic, as the employees are struggling. The employer/leader needs to be empathetic about the challenges, needs, and requirements. As a leader, one needs to mingle ideas and draw inspiration from their clients, as well as the target audience. They even stressed how women must be given opportunities to become leaders and advance in the workplace. They pointed out the fact that many studies revealed that “Women are promoted based on their work, while men are promoted based on their potential.” The panellists encouraged the listeners to change the current narrative of workplace leadership and to elevate female leaders to higher positions. What they started as an online community for networking has now turned into a platform for women to showcase their talent and learn new skills every day. In the 9 amazing years of Fuzia, they have made an effort to bring the creators and creative minds to the forefront. Their talent and creative’s reach an international audience, allowing them to grow and learn. Through the Summit, Fuzia celebrated impact, innovation, and leadership, while making a promise to the community to help them grow in their respective fields. Shraddha Varma, Co-Founder, Fuzia says, ‘It was an ode to the years of support and love we have received and a token of appreciation from our side. The best way we could find to thank our community was to become a part of their growth by giving them a platform to learn and thrive in their career as well as life.’ They have scheduled content writing events and more in September for those who want to become writing wizards. You might also want to sign up for the Fuzia community to get access to more such events and connect with some like-minded people.