Meet Intelligent Content Creator -Ishika Khurana


1) How do you decide what topics to focus on and what format to use?


The most important thing as a social media influencer is to identify your niche and content pillars. The more concentrated and niched your content is in the beginning, the easier it will be to build a community that trusts and enjoys it. Being a social media Influencer, I have to keep a check on the latest trends that are going on, which requires a lot of research work and of course a lot of time and effort. Most importantly, being consistent, Consistency is important if you want to see growth on Instagram and stay top of mind with your fans. I usually pick a schedule and commit to it so your audience knows when to expect new content from you.


2) What makes content successful? Share your thoughts.


I think 'creating your own content is what a content creator should be known for, or doing trends in your own way. One shouldn't be merely a follower and should be themselves on social media. At the same time, it is very important to identify your goals, where you see yourself in a long run. Getting a strong social media presence necessitates authenticity, an influencer must ensure they're authentic. It definitely involves being true to your audience. Before you include some brand messaging in your content, think about what your audience cares about.


3) Can you tell me some of your strengths that really helped you as an influencer?

I'd say not caring about what people will think about me and doing what I love to, is my strength. People always tried to pull me down but I didn't give up and continued and that's what helped me to go a long way. I always liked learning new things and being an influencer, it forced me to continuously learn and evolve. My confidence has always helped me in conveying my thoughts to my audience.


4) You went through a lot of traumatic experiences such as trolling and bullying. How did you overcome the same?


I always received comments about my weight. When I was young, I was often being bullied for being skinny. Not just in school, but my relatives had the same opinion about me. I was still afraid that people would assume I had an eating disorder when I didn't. As I got closer to college, I started to feel more self-conscious about my weight, as everyone said I still looked 15 years old. Body shaming has been something I've closely witnessed and it made me hate myself. I wanted to change my entire body because of the hate it received not only from myself but from everyone. Then I got inclined into reading about body positivity. Body positivity inspired me to love and respect my body. To accept me the way I am.


5) What is your greatest achievement outside this field?


I think being kind is the greatest achievement that you can get in life. I've been associated with a lot of NGOs, and we currently are helping covid patients. Helping people to get leads for covid resources for their loved ones, I think that's the biggest achievement of all time if I'm able to save a life. Being kind will make you feel better. It feels good to be kind and helpful to others, and it will make you physically feel better. Not only that, but if you exhibit kindness, others will like you more. I'm personally verifying leads and helping people in this tough time of the pandemic. I think it's really important to step forward for help.


6) Share about your family and followers support.


My family is used to wearing many hats and has always embraced and encouraged me to pursue my goals. They've led me, steered me toward my objectives while being unwavering and uncompromising in our values. I couldn't have asked for a better teacher, and I'm thankful they taught me the proper life lessons. I've had great support from my followers as well. There was a time when I was low because of the social media hate that I got initially, my family, friends and of course my followers helped me get through it. My followers have been an incredible support for me. I would like to take this moment to thank all my followers for the incredible support which they have been showing me all along.


7) Do you have any specific goals for the rest of this year? As we know the current situation, it's not possible to work on your goals on the ground level.


My goals definitely include creating some amazing content for my followers and hopefully starting a youtube channel real soon. Talking about my personal goals, every weekincludes pursuing Equanimity in myself. Equanimity is defined as peak calmness and composure, no matter what life is throwing at you. When you're at your most creative, and the work piles up faster than you can finish it, it's easy to lose track of time and it makes you think your work= your life, though these two are not equal. Limiting your work and making time for all of the other important aspects of life is a noble purpose in life, and definitely volunteering for a charity. I'm connected with 4-5 NGOs at this moment, Volunteering for a charity allows you to get a sense of what life is like for people in less fortunate situations than you. It gives you a fresh perspective on all of your blessings, and it's typically accompanied by a deep sense of gratitude.


8)How active are you on a weekly basis? How often do you communicate with your followers?


I try to be consistent, I'm very active on stories, often try to interact with my followers using polls and Q&A sessions. Putting up content thrice a week is what makes my followers excited, to know what's coming next. I also have live sessions where I can connect with my followers directly. I think being able to connect to your followers is one of the best things you can do as a social media influencer because they not only get to see your other side, behind the camera but also get to know different things about you.


9)How would you describe your personal style and is there a person who is a fashion inspiration to you?


My personal style would definitely be girly style, it is a feminine style, If you like this look, you'll mostly wear pink clothing and accessories and apply a lot of make-up. Skirts, coats, and blouses with cute details like bows or ruffles, flounces, and lace would be your go-to outfits. My inspiration has to be Dolly Singh, not merely because of her dressing sense but because I very much relate to her. Also, I think it's not about what you wear it's about how you wear it. All we need is confidence to carry them.


10)What 3 things does anyone starting in your industry need to know?


IT'S NOT GOING TO BE EASY. If you by any chance think it's a piece of cake, trust me it's not. You require a lot of hard work, time and effort to survive here. Secondly, just get up and go for it, don't wait too long. If you wanna do something, just do it don't give double thoughts to it. And lastly, believe in yourself. Believe that you will make it till the end. Because if you believe in yourself, anything is possible.


11) On this closing note, share your success mantra.

My success mantra is, I am the architect of my life; I build its foundation and choose its contents. Gamify your life by constantly challenging yourself. This will ensure that you continue to drive yourself to new heights. Whatever you do, be enthusiastic about it. If you are doing something and failing/being rejected discourages you, then you are just not committed enough to it. Whatever you do, be enthusiastic about it. If you are doing something and failing/being rejected discourages you, then you are just not committed enough to it. When you're enthusiastic about something, you ignore the flaws and concentrate only on the positive aspects. Most importantly, love yourself. believe in yourself, and do what makes you happy


if you really want to know more about me and my work

follow me on Instagram :

https://www.instagram.com/ishikakhurana__/


Thanks to Stay Featured for such an amazing interview.


See you soon with a lot of achievements